Previous to founding a stealth mode Cloud startup Surendra Reddy was the Vice President of Yahoo's Cloud Computing Infrastructure and Virtualization group, leading the R&D team to build an easy to learn and use application/service development environment, with runtime deployment of virtually unlimited scalability and reliability, at a very fractional cost. He was responsible for overall integrated cloud strategy and execution for Yahoo - building the platform to pull all Yahoo innovations in Hadoop, Storage, Content, and Edge Services, Consumer Platform Services, and all Y! services into Cloud.

Contributions

• Article: Cloud Computing: Enabling the Customer Driven Innovation - January 2010
  For the past decade, businesses focused on the short term profit. Many businesses outsourced the customer service and/or moved toward self-serve models. This not only significantly reduced the customer interactions with the business but also reduced, if not eliminated, critical information flows from the customer to the businesses. Customers are now resorting to social networks for their product search as well as to share their product experiences. Though short-term focus and offshore activities helped businesses to improve their operational costs it also eroded the trust and there is little effort to improve customer satisfaction. Cloud Computing enables businesses to invest their resources in improving and streamlining the customer facing business process and eliminate costly IT infrastructure services.
  
  
• Article: Rethinking: Cloud & Enterprise Computing - November 2009
  Companies currently spend about 5-6% of their revenues on IT. Many of these companies are now struggling to align their IT to support the business strategy, provide a competitive advantage, and serve as a platform for growth. Exploding number of choices and growing complexity of technology assets making these companies victims of their rapidly obsolescing computing infrastructure. Once these assets offered these companies the competitive advantage and served as barriers to entry but now these IT assets are becoming liability. Supply chain meets the cloud to boost the visibility of collaboration processes with and between third-parties such as suppliers, partners, and customers. If companies fail to deconstruct their IT infrastructure and embrace cloud, somebody will do and make them irrelevant.
  
  
• Article: Cloud: Interoperability & Portability - October 2009
  The discussion about the difference between interoperability and portability isn’t new by any means. In the context of Cloud, Portability is the ability to move an application or service from one cloud to another cloud, usually with minimal overhead, or no overhead. Interoperability is the ability of services to seamlessly communicate with each other.
  
  
• Article: Cloud Enabling Rich User Experiences - October 2009
  Most successful brands create breakthrough ideas or innovations that are inspired by a deep understanding of consumers’ lives. Customers are no longer tolerating the rushed and mediocre service offerings. Instead, they are demanding satisfying and rich experiences. Companies that provide it will evoke emotional bonding with the brand and win their loyalty.
  
  
• Article: Virtualization: Solution or Problem? - September 2009
  In my view and experience, Virtualization is part of the problem as well as part of the solution. While automation is the key in fulfilling end-to-end service delivery, virtualization is a necessary technology. However, current architectural style of service composition, delivery, and management is mired with problems, workarounds, and band-aids which makes the SLA driven end-to-end service delivery just a promise, not the fulfillment. We should stop dishing out nodes to the development, should stop pushing ACLs into switches - we should stop accessing OS primitives from applications....
  
  
• Article: Government IT and Cloud Computing - September 2009
  Government plans and their commitment for cloud computing seems very promising. I do certainly appreciate and congratulate the government leaders and their courageous and bold steps in driving the Cloud adoption. During the times of crisis, we need innovations like this. Recent announcement by Vivek Kundra to source services from the public cloud is definitely an attractive model but there are many challenges below the surface....
  
  



Blog: Fractals of Innovation