Contributions

• Podcast: Bootstrapping: Doing More for Your Business with Less - June 2009
  A serial entrepreneur, strategy consultant, and Forbes columnist, Sramana Mitra takes aim at this essential route along the roadmap to startup success with Boostrapping: Weapon of Mass Reconstruction. Along with the incisive analysis and commentary that have popularized her blog and Forbes columns, Mitra showcases successful entrepreneurs and their lessons from the bootstrapping trenches. Important issues like doing more with less, getting started with little or no capital, and validating the market on the cheap are discussed.
  
  
• Podcast: Sramana Mitra on Entrepreneur Journeys - April 2009
  Forbes magazine columnist & entrepreneur, Sramana Mitra, shares entrepreneurial advice & tips gleaned from conversations with leading successful entrepreneurs & CEOs. She discusses business success in a recession, marketing, internet traffic building, finding good mentors & advisors, & thoughts on industries with the most profit potential in the next decade.
  
  
  
• Article: Seeking Alpha Salesforce.com Shows Strength - December 2008
  Despite the challenging market conditions, Salesforce.com is set to cross the $1 billion revenue milestone. I believe the SaaS sector is relatively recession proof, and Salesforce.com's performance this quarter is more evidence of the sector's strength.
  
  
• Article: Seeking Alpha SaaS: SuccessFactors, Citrix, Omniture and RightNow - November 2008
  SaaS companies help businesses cut costs, which is why they should thrive in this weak economy.
  
  
• Article: 'SaaS-ing' Back At The Economy - Forbes.com, September 2008
  Which would you rather be: a Wall Street banker without a job or a small company? In these times, in the midst of an economic meltdown, the choice should be obvious.
  And in the technology sector, whom would you rather sell to: lots of small customers or a few big ones, particularly those in the financial services sector? That choice should also be obvious.
  
  
• Article: Deconstructing The Cloud - Forbes.com, September 2008
  Computing went from centralized mainframes to distributed desktop PCs, and is now going back to another centralized model: cloud computing, which lets users access and manipulate data from applications stored on the Internet rather than computer networks.
  
  
• Article: Seeking Alpha More SaaS: Concur, Taleo and RightNow - August 2008
  I continue to believe that SaaS companies will do well during the recession. In demonstrating such strong results, they are making a case for investors to better understand why.
  
  
• Article: Seeking Alpha Top 8 SaaS Stocks - August 2008
  We've been looking at SaaS closely for a while now. Let's do a recap of the "Top 8 SaaS Stocks" that I am tracking. I also want to reiterate that I believe SaaS stocks are recession-proof.
  
  
• Article: Seeking Alpha SaaS Roundup - May 2008
  SaaS companies have been doing well in the face of a weak economy as SaaS deployments require less upfront investment.
  
  
• Article: Enterprise 3.0 = (SaaS + EE) - February 2007
  To come up with new ideas, or to position your existing SaaS technology on a problem that matters to customers today, Sramana suggests you focus on the Extended Enterprise trend.
  
  

Blog: Sramana Mitra on Strategy