Everyone loves a great story.
Actually, the elements of a great story haven’t changed since Plato told them in the Amphitheater; however, how they are told has changed dramatically since the dawn of civilization. Technology has been the catalyst to increase engagement and distribution of stories, from Gutenberg’s press and Shakespeare’s theatre to photographs and motion pictures. The next phase is the HD handheld camcorder, fully enabled for social media. In other words, the story of a story is getting another chapter written.
Indeed, the personal technology evolution has spawned a personal publishing revolution for the masses. YouTube, Facebook and other vertically oriented sites have become both the stage and water cooler, for sharing both casual and business stories. Yet, social digital video is not just for staring into a Webcam and uploading to count the views. The social media revolution is changing the game for corporate B-to-B sales and marketing, as well.
At Cloudbook, we’re helping Cloud Companies build their businesses using next-gen storytelling tools and techniques that are both social and real, thus bringing them to life. We call it creating a Cloudbook StoryTM; it’s where personal publishing and social media meet deep experience in Cloud Computing. Move over Hollywood reality TV. Move over “Keeping it Real” hip-hopsters. Technology entrepreneurs and enterprises have exciting stories to tell as well, introducing tech’s living in the Cloud reality.
Of course, video is a powerful element for storytelling. Move aside anonymously written marketing-speak blah blah blah white papers. We’re talking users describing on camera how they use cloud products in “Customer Stories,” giving depth to their experiences. We’re talking execs sharing what they think is important in “Introducing Company Stories.” We’re talking content specialists sharing their “How-To Stories,” again filmed in detail for all to see.
We call it keeping it “notorious.” In other words, the audience knows who is telling the story; no more hiding behind marketing firewalls.
In the past, creating quality videos seemed to be the exclusive realm of the rich and famous: too expensive and arduous for the typical budget-conscious company to dabble too frequently. But it’s a different story today.
One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain.
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