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Marketing the Cloud Social Media Marketing Email Marketing Search Marketing Measurement & Analysis
Unlocking the Commercial Potential in your Cloud Software
Unlocking the Commercial Potential in your Cloud Software
by Aidan Gallagher
For established software vendors, the cloud presents perhaps the greatest challenge they have yet faced. How do they reinvent their business for the new age? Afterall, they have existing technology, in the market, with paying customers, ongoing projects, legal obligations, and support & maintenance contracts. On the face of it, a shift to the cloud will cannibalize their business, erode their market share, and destroy their pipeline. And if the customer isn’t asking for it, why would you upset the applecart? This story discusses why ...
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In-Person Event Planning in the Cloud
In-Person Event Planning in the Cloud
by Whitney Mountain
This story discusses how Event Day's technology is trying to make the in-person experience at an event more enjoyable by leveraging Azure's cloud.
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Blueprints: Bridging to SaaS Success
Blueprints: Bridging to SaaS Success
by Ken Rutsky
Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why?
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Rebooting Corporate Video
Rebooting Corporate Video
by David Macias & Vince Vasquez
One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain.
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Location Plus the Cloud is the New Killer App
Location Plus the Cloud is the New Killer App
by Kathryn Koegel
In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles.
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Getting Thinkers, Blamers and Junkies to Align
Getting Thinkers, Blamers and Junkies to Align
by Christine Crandell
Here’s some good news in this perilous economic climate: The need to do more with less -- and faster -- is bringing sales and marketing teams together. More than a half of B2B companies are talking about aligning the two teams.
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The Ascent of Incent for Marketing
The Ascent of Incent for Marketing
by Christine Crandell
Sales people, cynics have said, are coin operated – driven solely by financial incentives.  Marketing people, on the other hand, are generally salaried and have their attention fragmented across a range of different activities including some with only remote ties to revenue generation.  Yet marketing and sales are co-dependent functions and their coordination is critical to any company’s success.  One pragmatic way of bringing the two into line involves rethinking the approach used to compensate Marketing people who, like their counterparts in Sales, also respond to incentives.
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Rebooting Corporate Video
Rebooting Corporate Video
by David Macias & Vince Vasquez
One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain.
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Salesforce.com CEO Calls for a Business 'Arab Spring'
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

This year the message was the Social Enterprise and the need for a social revolution. In order to delight customers, companies must leverage social media to drive brand loyalty, enable buyers on their self-directed purchase journeys, and accelerate revenue cycles. The opportunity through social ‘conversations’ is to bring buyers and sellers more efficiently together in new, more creative ways.


How Alignment Helped Sales Win
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

Alignment is not a ‘one and done’ activity; it is a way of doing business. Once these activities become productive, expand the number of people involved and begin addressing other Buyer touch points, set shared goals, service level agreements, common metrics, and work toward building a unified culture within the two groups. Getting Sales and Marketing to align to the Buyer can make the difference between company success and failure.


Tipping Business (and the Economy) in the Right Direction
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

To align to your Buyer, organizations need to know all the various paths and the destinations along the way, in detail. A high level or generic view of the Buyer’s Journey obscures the actionable information; the data that enables you to deliver a valuable experience made up of meaningful content presented to the right persona at key junctures on their buying paths.


How Madmen Lost their Mojo
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

There is a rising tide of voices about how marketing’s loss of ground in the corporation is attributable to its lack of ‘knowing the numbers’. The Madmen of Marketing are responsible for knowing what markets will buy and how to get them to buy the products their company sells.


Study: Most CEOs Think CMOs Lack Business Credibility
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

How well do you communicate with the CEO? Do you feel that you’re on the same page, in sync, working toward a shared strategic vision?


Lady Gaga: Born This (Digital) Way
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

When Lady Gaga and her team couldn’t find an integrated social media platform that met their specific needs, they did exactly what you would expect these avant-garde trendsetters to do: they decided to “poke the box” and build one themselves. Now, Lady Gaga’s business manager, Troy Carter, and entrepreneur Matthew Michelsen have joined forces to create Backplane, a hi-tech start-up tasked with designing a digital platform to unite online communities around specific interests.


Are You Using Multi-Channel Campaign Management to Lead?
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Industry accolades can be a double-edged sword. That may sound somewhat strange, at first. But, hear me out. You see, on the one hand, it’s always a thrill to be recognized for your accomplishments. But, on the other hand, that recognition is also typically a reminder of how much hard work remains to be done.


What Oprah Taught Me About Marketing . . . and Pedicures
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Most people return from a trip to Hawaii with memories of magnificent beaches, lush flora, delectable food and the awe-inspiring volcanoes. After my 2002 Maui trip, I came back with all those memories –plus one more.


Quelling the Clash of the Titans
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

Keynote for sales and marketing conference DemandCon 2011 in San Francisco.


Study: Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Social media marketing is maturing. Many organizations have already transitioned from a tactical to a strategic approach, and I’m hearing more and more reports about social media campaigns that are delivering solid, proven ROI.


What’s Hot in Geo-location: Trust
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

How hot is geo-location advertising? Hot enough that perhaps Google and Apple pushed the envelope on privacy in hopes of beefing up their maps of cell towers and Wi-Fi hot spots. As the AP reports, both Google and Apple said last month that they collect data from smartphones and other electronic devices and use it to update their databases.


Five Things the Royal Wedding Can Teach Us About Marketing
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Ever since Britain’s Prince William and his longtime girlfriend Kate Middleton announced their engagement last November, the media, the paparazzi –and yes, marketing departments, too –have been working at a fever pitch to make sure we’re all included in the celebration. The Big Day is set for April 29, and analysts predict the Royal Wedding will garner a worldwide tv audience of 1 billion, while royalty enthusiasts pump a whopping $1 billion into the U.K. economy.


Integrated Marketing Management Never Had It So Good
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Lisa Arthur talks about the future of Teradata and Aprimo. By leveraging the most innovative Teradata warehouse technology with Aprimo integrated marketing management solutions, this powerful combination gives CMOs the ability to translate Big Data into essential insights and analytics. With these insights, they can take smart, decisive action to support their strategic goals.


International Speedway Corporation Races Ahead With Integrated Marketing Management
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

As I predicted, integrated marketing management (IMM) is rapidly gaining steam as one of the year’s hottest marketing topics –and for good reason. An IMM strategy can increase ROI by improving performance across multiple business functions, and companies that use an integrated approach are beginning to report impressive results.


CMOs Optimistic, But Social Media Disconnect Remains
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Results of the most recent CMO Survey are out, and the data shows that top marketing executives at US firms are feeling increasingly optimistic about both the economy and their own companies.


Five Tips to Help You Build CMO-CIO Alignment
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Marketing today is increasingly digital, data-driven and measurable. Does that mean marketers will soon need advanced degrees in fields like IT and/or mathematics in order to succeed? Not quite.


Are IT Vendors Missing the Point of Cloud?
James Urquhart - Manager, Cloud Computing & Virtualized Data Centers Marketing at Cisco Systems, Inc

What was striking to me last week was how many vendors were pitching "here's how to replicate in the cloud what you do in your existing data center environment today". The pitches generally relied on terminology that most existing IT professionals are comfortable with; things like "CPU utilization" or "WAAN optimization" or "VM management."


Sales Process Compliance: Too Much of a Good Thing?
Brent Adamson - Chief Storyteller at CEB

No question, 2009 was a tough year. And for some of us 2010 isn’t much better. In fact, I’m struck by the number of sales executives I’ve spoken to across the last 6 months who’ve told me that, actually, last year was the good year, and this year is the tough one. That said, irrespective of when the tough times hit your organization, we find the general reaction in Sales is the same. In times when reps are struggling to sell, one thing we can all agree on is the need to double our efforts around driving sales process compliance.


Bracing For The Big Conversation
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

We've all been there. It's that dreaded moment of truth when you realize that having The Talk, The Big Conversation, perhaps even The Great Ultimatum, is inescapable. It could involve your child, your spouse, your subordinate or your colleague. But in every case, it only arrives when it's too late to pretend that the conflicts aren't there or don't really matter.


Getting Thinkers, Blamers, and Junkies to Align
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

Engaging the head of sales in the alignment conversation requires a strategy that is tailored to their style and beliefs about Marketing's value add. In general, sales' style typically falls into one of three categories: Thinker, Blamer or Junkie.


Contributions Results for Vendors: Marketing

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Brands Get Social
Rafi Jacoby - Director of R&D at Context Optional, Inc

Context Optional Director of R&D, Rafi Jacoby, talks about how ContextOptional assists Brands to become Social Network insiders, building compelling apps to get their message out on platforms such as Facebook.


How to Use Social Marketing and Online Media to Prove Your Value
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

How to Use Social Marketing and Online Media to Prove Your Value.


How the Digital Age is Changing the Speed of Reaching Your Customers
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

How the Digital Age is Changing the Speed of Reaching Your Customers


Winning Marketing Strategies in Turbulent Times
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Unrelenting budget and revenue pressures are forcing CMOs to work harder than ever to maximize their marketing strategies. Aprimo CMO, Lisa Arthur, offers her recommendations on effective ways for marketers to succeed in a challenging environment.


Clara Shih on the Facebook Era at the Web 2.0 Expo
Clara Shih - Author, Entrepreneur, Founder & CEO at Hearsay Labs

The Author of "The Facebook Era" discusses how worldwide social networks have grown into a cultural movement.


How to Enhance US Marketing Efforts: Strategies for Rapidly Accelerating US Growth
Mike Grandinetti - Serial Entrepreneur & Managing Director at Southboro Capital LLC

This one day educational and bootcamp-style program featured expert investors and entrepreneurs from Silicon Valley, New York, and Boston - all aligned to give advice to Canadian entrepreneurs in order to help facilitate cross-border growth for Canadian companies ready to grow their business in the US.


Using Facebook to Grow Your Business
Clara Shih - Author, Entrepreneur, Founder & CEO at Hearsay Labs

This webcast features Facebook trends and stats, specific examples and tips for SMBs, and a case study from an Allstate insurance agent who has embraced Facebook for his business's marketing and customer service efforts. (Registration Required)


An Interview with the Founder of Cloud Camp
Dave Nielsen - Co-Founder of CloudCamp & Founder & Principal Consultant at Platform D LLC

An Interview with the Founder of Cloud Camp


An Interview With the CEO of Constant Contact
Gail Goodman - President & CEO at Constant Contact, Inc

An Interview With the CEO of Constant Contact


How Facebook Ads Target Users
Clara Shih - Author, Entrepreneur, Founder & CEO at Hearsay Labs

Marketing expert Clara Shih explains how marketers utilize Facebook to target advertising. She demonstrates how to target ads to a specific demographic based on age, gender or any other information included on a user's profile.


Contributions Results for Vendors: Marketing

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The Top 100 Bloggers on Cloud Computing
By: Jeremy Geelan
Ever since I first published here my tentative list of Top 50 Bloggers on Cloud Computing it became clear that an expansion would be needed before too long. Thanks to community feedback via my Twitter account (http://twitter.com/jg21) here goes with an expanded roster, listed as before in alphabetical order since I am making no attempt at this stage to rank the various blogs, merely to map - and celebrate - their existence.
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