Cloud Computing Resources Directory

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Traditional vs Cloud Software-as-a-Service Platform-as-a-Service Infrastructure-as-a-Service Hybrid Open Source
Migrating to SaaS Readiness
Migrating to SaaS Readiness
by Fred Landis
To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose.
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Blueprints: Bridging to SaaS Success
Blueprints: Bridging to SaaS Success
by Ken Rutsky
Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why?
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Application Platforms:<br /> The Next Cloud<br />Battleground?
Application Platforms: The Next CloudBattleground?
by Vince Vasquez
Seems like every great battle has a good guy, a bad guy, and perhaps an even uglier monster of a thing to contend with. If you’ve ever opened a new server box, and hours later found yourself at wits’ end searching through manuals trying to figure out why the heck the thing won’t boot properly, you’ve faced ugly head-on. This article discusses the forces at play in the rise of Platform-as-a-Service offerings.
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Who are you, Cloud Broker?
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

Cloud brokers were recognized and described by Gartner analysts as the Intermediary services that support fast cloud adoption. From their customers’ perspectives cloud brokers are the system integrators (SI) or the cloud enablers that support fast adoption and maintenance of cloud technologies. For example, the independent software vendor (ISV) can benefit greatly from a cloud managed service provider (MSP) starting with integrating into the underlying cloud infrastructure, all the way up to the offering stack wrappers, such as service provisioning methodologies’ implementation. From the cloud provider’s perspective, cloud brokers are key customers, value-added resellers and aggregators of its cloud services. In this article, I cover the perceptions, evolution and future of cloud brokerage in great detail.

Chasing Clouds: Achieving Sizeable Growth Will Require Business and Customer Alignment
Mark Levitt - Analyst/Director Business Cloud Strategies at Strategy Analytics

For most ICT software, hardware and service providers, cloud related products and services still contribute a tiny portion of their total revenue. This blog post examines how much cloud related revenue represents today and how much it will in the next several years for ICT providers and what that means for the business and market strategies that should be considered when chasing cloud opportunities.

Amazon and Eucalyptus join forces for “Hybrid Cloud” or vs. Open Stack + Other Public Clouds
Mitesh Soni - Research Engineer at iGATE Patni

What you call an alliance when two different kinds of market holders collaborate? By the definition from Google Search, Hybrid means “A thing made by combining two different elements”. Here that thing is an “Alliance”. It is the Alliance of one of the Biggest or arguably the biggest public cloud service provider and one of the biggest private cloud service providers in open source and enterprise versions. As part of this agreement, AWS will support Eucalyptus as they continue to extend compatibility with AWS APIs and customer use cases. Customers can run applications in their existing datacenters that are compatible with popular Amazon Web Services such as Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3). For me as a Cloud user it is a simple case of 1st step in the direction of: 1) Acceptance of the existence of “Private Clouds”. 2) Hybrid Cloud implementation

Trends For Cloud Service Providers and Traditional IT Vendors in 2012
Mitesh Soni - Research Engineer at iGATE Patni

Trends For Cloud Service Providers and Traditional IT Vendors in 2012

CloudSwing-Flexible PaaS (Sample Application Deployment Demo)
Mitesh Soni - Research Engineer at iGATE Patni

CloudSwing is a Cloud within a Cloud; Its a PaaS available as a SaaS :-) Bit complicated as we hear it but extremely easy when we really understand it. Its a Completely Flexible PaaS solution with a pre-build templates for various stacks. Available Platforms: Rails Java (Tomcat) PHP (LAMP) NginX JavaScript (NodeJs) Ubuntu Centos (Roadmap)

What is Platform as a Service (PaaS)?
Mitesh Soni - Research Engineer at iGATE Patni

What exactly Service models mean? In plain English, Models which provides “Services”. We get Electricity as a service in our daily routine and we pay for what we use right? Similarly we get “Services” from the Cloud Service Providers in different forms. Service models are also known as SPI Model: Software as a Service Platform as a Service Infrastructure as a Service So, let’s talk about Platform as a Service, commonly known as PaaS in the Cloud World.

XaaS-Anything as a Service
Mitesh Soni - Research Engineer at iGATE Patni

The common characteristics being that whatever is being offered as a service is delivered over the internet eliminating the cost and complexity of buying and managing the physical entity of whatever that service is replacing. XaaS is a collective term said to stand for a number of things including “X as a service,” “anything as a service” or “everything as a service.” The acronym refers to an increasing number of services that are delivered over the Internet rather than provided locally or on-site. XaaS is the essence of cloud computing.

Life Science Application, FDA and Cloud Computing
Mitesh Soni - Research Engineer at iGATE Patni

The life sciences comprise all fields of science that involve the scientific study of living organisms, like plants, animals, and human beings. However, the study of behavior of organisms, such as practiced in ethnology and psychology, is only included in as much as it involves a clearly biological aspect. Life science industry and all operate under the regulatory guidelines put forth by the Food & Drug Administration (FDA).The IT organizations in these companies must adhere to the FDA guidelines put forth in the Code for Federal Regulations 21 Part 11 – or CFR 21 Part 11, which defines how systems managing electronic records in life science firms must be validated and verified to ensure that the operation of and the information in these systems can be trusted. Cloud computing can improve and speed up this process by reducing IT complexity and cost while allowing R&D organizations to focus on the ‘what’ of the R&D process in stead of the ‘how’.

The Cloud Lock-In (Part 3): SaaS is Really Nice
Ofir Nachmani - Founder and Author at I Am OnDemand blog

This is the third and last post in regarding the cloud lock-in. In the first and the second parts I covered the vendor lock-in of IaaS and PaaS. The appealing registration and the low cost overwhelm the new SaaS consumers that often makes them forget that eventually the service will become something they just can’t live without. What will happen if one day your SaaS vendor goes out of business ? In this post I will try to cover the threats and the actions the enterprise should take in order to lower the level of the SaaS lock-in risk.

The Cloud Lock-In (Part 2): The Great Lock-In of PaaS
Ofir Nachmani - Founder and Author at I Am OnDemand blog

PaaS is evolving to become the masterful approach towards “cloud software development”. When approaching PaaS, the IT organization should take in mind that there is a reasonable risk that it will quickly be tied to a single programming platform and will not be able to move its applications and data between vendors (PaaS or IaaS). One of the main key points for this discussion is the IaaS portability capability. Let’s first define these two types of a PaaS vendor: 1 - Public PaaS: The public PaaS vendor offering includes the hosting platform. The IaaS layer isn’t exposed to the PaaS customer. The customer doesn’t control the IaaS layer at all and the IaaS portability is limited only to the IaaS platforms which the PaaS vendor supports. 2 - Private PaaS: The private PaaS vendor delivers only the wrapper layer that enables the application deployment over an IaaS. The customer has full control over the IaaS including its portability. Read Part 1 - Read More on

Cloud Computing - Is this a Revolution or just an Evolution?
Ofir Nachmani - Founder and Auther at I Am

Three months ago I started this LinkedIn discussion and I keep getting comments about it. People might say that it is just a defiant question for marketing purposes. I say that this question raises many thoughts and opinions that helps marking the strategy of an IT organization. I invite you to read the following comments that can bring you to think a bit more about your current On-Demand strategy and approach.

Why the hybrid cloud model is the best approach
David Linthicum - Author & Founder at Blue Mountain Labs

Although some cloud providers look at the hybrid model as blasphemy, there are strong reasons for them to adopt it. When the industry first began discussing the hybrid cloud computing model back in 2008, cloud computing purists pushed back hard. After all, they already thought private clouds were silly and a new, wannabe-hip name for the data center. To them, the idea of hybrid clouds that used private clouds or traditional computing platforms was just as ridiculous. Over time, it became clear that hybrid cloud computing approaches have valid roles within enterprises as IT tries to mix and match public clouds and local IT assets to get the best bang for the buck. Now it's the cloud computing providers who are pushing back on hybrid cloud computing, as they instead try to promote a pure public cloud computing model.

Microsoft 2011: Cloud Strategy Revisited
Kamesh Pemmaraju - Leading Research on Cloud Computing & Independent Cloud Computing Consultant at SandHill

2010 was a tumultuous year for Microsoft's cloud leadership. First, there was the departure of Ray Ozzie who was the brains behind Azure - the most comprehensive cloud platform around. Then came the somewhat unexpected announcement that Bob Muglia would be leaving the company in 2011. A 23-year Microsoft veteran, Muglia was in charge of the $15 billion Windows and SQL Server division. The group included Azure and its a profit of $5.5 billion for the year ending June 2010. Experts debated: What do the back-to-back exits of two of the most respected executives portend for Microsoft's cloud future? How will giant Microsoft compete and keep giving the cloud upstarts a run for their money? I spoke with Microsoft's GM of Azure to get the straight story (see below.)

Building Cloud IaaS Market Share by Tackling Application On-boarding
Paul Burns - President at Neovise LLC

The rush is on for service providers to offer cloud infrastructure services. Many of the new entrants in the cloud IaaS market are coming from the hosting space where shared and dedicated hosting providers are extending their services to include cloud servers and infrastructure. Similarly, a large number of telecom and network service providers offering hosting services are growing their service offerings to include cloud infrastructure services. Unfortunately, the ability to serve up on-demand, self-service, pay-as-you-go, elastic infrastructure is only the first step toward establishing a sizeable and profitable position in the market.

SaaS and Cloud Computing Industry Presentations
Jeff Kaplan - Founder & Managing Director at THINKstrategies, Inc

THINKstrategies has produced a series of industry presentations which examine why SaaS/Cloud Computing matter; shy established vendors face serious challenges migrating to a SaaS/Cloud Computing business model; and the impact these trends are having on channel organizations.

Comparing Cloud and On-Site CRM (for Small Business) PDF
Leighton Jenkins - Principal at CRM-Guidebooks

There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics.

Grabbing The CRM Opportunity
Rauline Ochs - SVP & General Manager at IPED at Everything Channel

As we watch the transition to the cloud take place before our eyes, Rauline offers a couple of observations as solution providers determine when and where to invest

The Evolution of Platform-as-a-Service and Microsoft Azure
Kamesh Pemmaraju - Leading Research on Cloud Computing & Independent Cloud Computing Consultant at SandHill

I spoke with Microsoft's Matt Thompson about the evolution of Platform-as-a-Service and Microsoft's cloud strategy. Matt explained what is exactly meant by Microsoft's "Services plus Software" and Steve Ballmer's "We are all the in cloud" messages. He shared valuable information about current and future product-line strategies and roadmaps and how they align with Microsoft's overall cloud vision.

SaaS: Track, Measure, Monitor, Adapt
Subraya Mallya - Principal at

Software-as-a-Service, with all the virtues that it purports, demands that the service provider be agile. Agile, not only, in terms of the way the product is built but also delivered and managed. Unlike in the traditional software days, subscription revenue models require that SaaS solution providers measure every process and continuously adapt based on the findings. The primary goal behind it is to identify opportunities to drive down the cost of acquisition and cost of service delivery. The insights gained therein also feed client services, marketing and product teams with up-sell opportunities, campaign inputs and future roadmap items for value added services.

The Next Cloud: Emerging Business Models and Their Impact on the Enterprise
Frank Days - Director of New & Social Media at Novell

IaaS, PaaS, and SaaS have established themselves as the cloud business models with some very visible success stories. Are they the only games in town? What significant changes to these models can we anticipate? What new models do we see emerging? Most importantly, what are the implications of these models for software vendors, systems integrators, and businesses?

Contributions Results for Vendors: Business Models

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An Interview with Marc Benioff at the Endeavor Entrepreneur Summit
Marc Benioff - Chairman & CEO at, Inc

Linda Rottenberg, Co-Founder & CEO at Endeavor, interviews Marc Benioff, CEO at Salesforce, about his experience as an entrepreneur, the future of technology, cloud computing, and the enterprise space, highlighting some of the revolutionary approaches Marc has taken at Salesforce with respect to innovation, internal communication, and giving back.

Do SaaS Companies Really Need a Multi-Tenant Architecture to be Successful?
Jeff Kaplan - Founder & Managing Director at THINKstrategies, Inc
Company Profile: THINKstrategies, Inc

Jeff provides his views on whether or not a multi-tenant architecture is necessary for launching a successful SaaS application.

Channel Transformations: Prepare Your Business for the Future
Rauline Ochs - SVP & General Manager at IPED at Everything Channel

Customers are changing buying behavior, drastically changing business models. Rauline Ochs's keynote from XChange Americas 2010 explains the drivers behind this transformation including cloud computing, Iaas and Saas.

OSCON 2010: Cloudy Operations
John Willis - VP of Services at Opscode, Inc

The VP of Services at Opscode Discusses Open Source and the cloud.

OSCON 2010: Panel Discussion Open Source and the Cloud
James Urquhart - Manager, Cloud Computing & Virtualized Data Centers Marketing at Cisco Systems, Inc
Marten Mickos - CEO at Eucalyptus Systems, Inc

Panelists include: Rick Clark - Rackspace Cloud, Neil Levine - Canonical, Marten Mickos - Eucalyptus Systems, and James Urquhart - Cisco Systems, Inc

Sheng Liang - Founder & CEO at CEO Sheng Liang discusses his company.

CEO Showcase: Corent Technology
Feyzi Fatehi - CEO at Corent Technology, Inc

The CEO of Corent Technology, Feyzi Fatehi, pitches his company's virtues at the AlwaysOn Venture Summit East conference at Harvard Business School.

Marc Benioff on Battling Microsoft
Marc Benioff - Chairman & CEO at, Inc

The CEO of, Marc Benioff, talks with on battling Microsoft.

Thought Leadership Showcase - Lincoln Murphy: The Term "SaaS"
Lincoln Murphy - Founder & Managing Director at Sixteen Ventures

The Managing Director at Sixteen Ventures, Lincoln Murphy, Discusses how Google & Apple have changed the distribution landscape for SaaS & Mobile making App Stores & Marketplaces a new reality for SaaS vendors and their distribution strategies.

An Interview with the CEO of Concur Technologies
Steve Singh - Chairman & CEO at Concur Technologies, Inc

This influential internet executive discusses what's important in building a successful business and the future of mobile and cloud computing.

Contributions Results for Vendors: Business Models

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Comparing Cloud and On-Site CRM (for Small Business) PDF
Leighton Jenkins - Principal at CRM-Guidebooks

There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics.

Infrastructure-as-a-Service Builder's Guide v1.0
Randy Bias - Founder at Cloudscaling

This paper is targeted at anyone building public or private clouds who want to understand clouds, cloud computing, and Infrastructure-as-a-Service. It highlights some of the important areas to think about when planning and designing your infrastructure cloud.

Cloud Computing and Emerging IT Platforms PDF
Company Profile: University of Melbourne

Vision, Hype, and Reality for Delivering Computing as the 5th Utility By Rajkumar Buyya, Chee Shin Yeo, Srikumar Venugopal, James Broberg, and Ivona Brandic

Laurel Group: Thought Leaders in the SaaS Revolution PDF
Zach Nelson - President & CEO at NetSuite Inc
Josh James - President & CEO at Omniture, Inc
Tien Tzuo - Founder & CEO at Zuora, Inc

Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora

Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities PDF
Company Profile: University of Melbourne

By Rajkumar Buyya, Chee Shin Yeo, and Srikumar Venugopal

Cloud cannibalises vendor revenue models
By: Beverley Head
There’s no doubt that the appetite for cloud computing is growing with companies looking for computer infrastructure, software and storage to be provided as a utility service. But for vendors it’s a challenging transition period.
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“Leaders in the Cloud 2011” Research Project
By: Kamesh Pemmaraju
The Sand Hill Group is launching their “Leaders in the Cloud 2011” research project. Software and services executives are invited to take a 10-minute survey about their company’s cloud strategies. Respondents will receive priority access to a complimentary copy of the study’s findings this spring. Click to read highlights from last year’s study. Help shape the software industry’s cloud perspective - click here to take the survey and share your insight.
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How Rackspace Profits From Cloud Computing
By: Tim Beyers
Overpriced. Commodity service. Too much competition. Among bearish investors, these are the three words most often used to describe Rackspace Hosting (NYSE: RAX). But are they fair? I'm not buying it. With each passing quarter, the company gets better at squeezing revenue and profit out of its burgeoning digital fiefdom.
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