Cloud Computing Resources Directory

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Hedge Funds Deploy in the Cloud
Hedge Funds Deploy in the Cloud
by Whitney Mountain
For many, hedge fund investing evokes images of ultra-sophisticated investors using cutting edge technology to execute sophisticated strategies in pursuit of superior returns. But for the world’s wealthiest people and institutions, the process of investing in those hedge funds is still handled in a very antiquated way. This story discusses how Hedge Fund Management is making it to the cloud.
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Unlocking the Commercial Potential in your Cloud Software
Unlocking the Commercial Potential in your Cloud Software
by Aidan Gallagher
For established software vendors, the cloud presents perhaps the greatest challenge they have yet faced. How do they reinvent their business for the new age? Afterall, they have existing technology, in the market, with paying customers, ongoing projects, legal obligations, and support & maintenance contracts. On the face of it, a shift to the cloud will cannibalize their business, erode their market share, and destroy their pipeline. And if the customer isn’t asking for it, why would you upset the applecart? This story discusses why ...
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In-Person Event Planning in the Cloud
In-Person Event Planning in the Cloud
by Whitney Mountain
This story discusses how Event Day's technology is trying to make the in-person experience at an event more enjoyable by leveraging Azure's cloud.
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Migrating to SaaS Readiness
Migrating to SaaS Readiness
by Fred Landis
To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose.
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Blueprints: Bridging to SaaS Success
Blueprints: Bridging to SaaS Success
by Ken Rutsky
Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why?
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Photographic Creativity Meets Business in the Cloud
Photographic Creativity Meets Business in the Cloud
by Vince Vasquez
The more visible examples of creativity often involve stories of genius. Whether staring at the ceiling of the Sistine Chapel, appreciating the complexity of sending a man to the moon, or admiring an Ansel Adams blackand-white landscape, we often associate pure genius at work in creating these masterpieces. And yet, creative inspiration and delivery don’t need to be so grand: Any mother who on the spot thinks of a clever way to distract her toddler knows this to be true.
read the full story >>
Sales Compensation & Incentive Plan Principles
Sales Compensation & Incentive Plan Principles
by Jeff Saling
Jeffrey Saling shares some of his experiences from building a $60M+ SaaS Sales Performance Management business at Callidus Software. The shared experiences are drawn from working with hundreds of companies with sales forces in many industries, ranging between 50 to 350,000 reps and covering single territories to the entire world. With this enterprise perspective, along with managing his own SaaS sales force, the intention of this article is to help and inspire discussions on sales incentives and organization types.
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Assessing the Risks of Migrating Your Offering to the Cloud
Assessing the Risks of Migrating Your Offering to the Cloud
by Ian Gotts
The numbers make the point. Migrating from the traditional on-premise model to cloud computing is a painful journey and costs you money. A story brings it to life: Looking at the resignation letter on my desk, I don’t understand how we got it so wrong. He was our top salesman and was the most vocal about offering a cloud solution alongside our existing product. And now he’s joining our biggest competitor, which hasn’t even considered the cloud. Why?
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Entertainment Insurance Gets Set in the Cloud
Entertainment Insurance Gets Set in the Cloud
by Larry Aiken
With all the numerous details that go into creating a multimillion-dollar blockbuster, calling the insurance agent to get a policy is often a producer’s have-to-have-it-today, last-minute call. Unfortunately, delivering insurance quotes for entertainment has always been a challenge to automate, meaning most players take at least three days to respond. This created an opportunity for entrepreneurs Andee Abad and Brad Hodges from the Truman Van Dyke Company and New Empire Entertainment Services, Inc. to step in and deliver an upgrade to the insurance industry, bringing new levels of automation and delivering same-day entertainment insurance quotes. They didn’t have the time, money or interest to build their own IT infrastructure. Instead, they choose Joyent’s cloud to play a starring role.
read the full story >>
Facilitating <br />Brand Ambassadors <br />at Facebook Scale
Facilitating Brand Ambassadors at Facebook Scale
by David Macias & Vince Vasquez
A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale.
read the full story >>
SaaS for the Enterprise: Moving from Traditional (On-Premise) Software
SaaS for the Enterprise: Moving from Traditional (On-Premise) Software
by Jeff Saling
Aside from the arguments about what is “real” SaaS versus Cloud (private or public), many traditional software companies are looking at how to move with the market. Having spent the last few years creating a SaaS business within a traditional software company, I am sometimes asked to speak about the journey. Many assume it’s about creating the right multi-tenant architecture or sorting out the technical vagaries of a pure open-source technology stack. While the technology decisions and designs are critical, there are many things on the critical path. In this article, I’ll introduce just a few critical path items in technology, pricing, customer service and contracts.
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Rebooting Corporate Video
Rebooting Corporate Video
by David Macias & Vince Vasquez
One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain.
read the full story >>
Application Platforms:<br /> The Next Cloud<br />Battleground?
Application Platforms: The Next CloudBattleground?
by Vince Vasquez
Seems like every great battle has a good guy, a bad guy, and perhaps an even uglier monster of a thing to contend with. If you’ve ever opened a new server box, and hours later found yourself at wits’ end searching through manuals trying to figure out why the heck the thing won’t boot properly, you’ve faced ugly head-on. This article discusses the forces at play in the rise of Platform-as-a-Service offerings.
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Location Plus the Cloud is the New Killer App
Location Plus the Cloud is the New Killer App
by Kathryn Koegel
In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles.
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SOASTA on Amazon: Game Changing Performance Testing
SOASTA on Amazon: Game Changing Performance Testing
by Vince Vasquez
In a very real way, SOASTA and Amazon grew up together: SOASTA with its game-changing performance testing application CloudTest, and Amazon with its game-changing Cloud Computing environment EC2. Together, they are helping companies like Intuit answer the crucial question of whether their Web sites can withstand huge increases in traffic, and generate the information necessary to optimize their architecture and implementation.
read the full story >>
Getting Thinkers, Blamers and Junkies to Align
Getting Thinkers, Blamers and Junkies to Align
by Christine Crandell
Here’s some good news in this perilous economic climate: The need to do more with less -- and faster -- is bringing sales and marketing teams together. More than a half of B2B companies are talking about aligning the two teams.
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Negotiating Cloud Service Level Agreements
Negotiating Cloud Service Level Agreements
by J Bruce Daley & Alan Rudolph
The greatest value of negotiating a service level agreement comes from establishing a strong working relationship that allows the two parties to work together to mend the fence when it falls down.
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eDiscovery in the Cloud: A Nightmare Scenario
eDiscovery in the Cloud: A Nightmare Scenario
by James Berriman & Jack Notarangelo
Your company uses cloud computing as a cost-effective element of its business operations. And then one day your company is sued. What are the implications?
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The Four Step Method of Cloud Service Level Agreements
The Four Step Method of Cloud Service Level Agreements
by J Bruce Daley & Alan Rudolph
Despite some claims, all cloud computing services will be subject to outages. No system, however large, nor process, however elaborate, nor support, however fanatical, can prevent computers from occasionally going down. The important point to keep in mind is the word “occasionally”. Occasional outages should be expected, planned for, and accepted as cost of doing business. What determines the definition of an occasional outage is a negotiated agreement between two parties called a service level agreement (or SLA).
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The Ascent of Incent for Marketing
The Ascent of Incent for Marketing
by Christine Crandell
Sales people, cynics have said, are coin operated – driven solely by financial incentives.  Marketing people, on the other hand, are generally salaried and have their attention fragmented across a range of different activities including some with only remote ties to revenue generation.  Yet marketing and sales are co-dependent functions and their coordination is critical to any company’s success.  One pragmatic way of bringing the two into line involves rethinking the approach used to compensate Marketing people who, like their counterparts in Sales, also respond to incentives.
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Photographic Creativity Meets Business in the Cloud
Photographic Creativity Meets Business in the Cloud
by Vince Vasquez
The more visible examples of creativity often involve stories of genius. Whether staring at the ceiling of the Sistine Chapel, appreciating the complexity of sending a man to the moon, or admiring an Ansel Adams blackand-white landscape, we often associate pure genius at work in creating these masterpieces. And yet, creative inspiration and delivery don’t need to be so grand: Any mother who on the spot thinks of a clever way to distract her toddler knows this to be true.
read the full story >>
Entertainment Insurance Gets Set in the Cloud
Entertainment Insurance Gets Set in the Cloud
by Larry Aiken
With all the numerous details that go into creating a multimillion-dollar blockbuster, calling the insurance agent to get a policy is often a producer’s have-to-have-it-today, last-minute call. Unfortunately, delivering insurance quotes for entertainment has always been a challenge to automate, meaning most players take at least three days to respond. This created an opportunity for entrepreneurs Andee Abad and Brad Hodges from the Truman Van Dyke Company and New Empire Entertainment Services, Inc. to step in and deliver an upgrade to the insurance industry, bringing new levels of automation and delivering same-day entertainment insurance quotes. They didn’t have the time, money or interest to build their own IT infrastructure. Instead, they choose Joyent’s cloud to play a starring role.
read the full story >>
Facilitating <br />Brand Ambassadors <br />at Facebook Scale
Facilitating Brand Ambassadors at Facebook Scale
by David Macias & Vince Vasquez
A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale.
read the full story >>
Rebooting Corporate Video
Rebooting Corporate Video
by David Macias & Vince Vasquez
One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain.
read the full story >>
SOASTA on Amazon: Game Changing Performance Testing
SOASTA on Amazon: Game Changing Performance Testing
by Vince Vasquez
In a very real way, SOASTA and Amazon grew up together: SOASTA with its game-changing performance testing application CloudTest, and Amazon with its game-changing Cloud Computing environment EC2. Together, they are helping companies like Intuit answer the crucial question of whether their Web sites can withstand huge increases in traffic, and generate the information necessary to optimize their architecture and implementation.
read the full story >>
Dome9 Cloud Street View for AWS Security: The Exponential Cloud Growth Visualization
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

With Dome9, AWS users get a visual picture of their AWS VPCs and security group configurations. According to Alon, their new capability reduces such security audit efforts significantly and has been proven to condense four hours of auditing work into a mere 15 minutes – quite impressive!


Datapipe Acquires Newvem
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

Dear Newvem users and friends, we’re happy to announce that Newvem has been acquired by Datapipe. We have worked hard to provide a better cloud experience with Newvem’s cost and usage analytics for Amazon Web Services (AWS) users over the past three years. Since the beginning we have relentlessly pushed the edge in innovation and cloud adoption for both beginners and experienced professionals, helping our users aligning their cloud operations with their business.


Who are you, Cloud Broker?
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

Cloud brokers were recognized and described by Gartner analysts as the Intermediary services that support fast cloud adoption. From their customers’ perspectives cloud brokers are the system integrators (SI) or the cloud enablers that support fast adoption and maintenance of cloud technologies. For example, the independent software vendor (ISV) can benefit greatly from a cloud managed service provider (MSP) starting with integrating into the underlying cloud infrastructure, all the way up to the offering stack wrappers, such as service provisioning methodologies’ implementation. From the cloud provider’s perspective, cloud brokers are key customers, value-added resellers and aggregators of its cloud services. In this article, I cover the perceptions, evolution and future of cloud brokerage in great detail.


Chasing Clouds: Achieving Sizeable Growth Will Require Business and Customer Alignment
Mark Levitt - Analyst/Director Business Cloud Strategies at Strategy Analytics

For most ICT software, hardware and service providers, cloud related products and services still contribute a tiny portion of their total revenue. This blog post examines how much cloud related revenue represents today and how much it will in the next several years for ICT providers and what that means for the business and market strategies that should be considered when chasing cloud opportunities.


The Inevitable Cloud Outage: 5 Key Essentials to Safe Guard Your Application
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

A while back, I was starting up an EC2 instance on the AWS cloud when it entered an endless restart loop. All the application deployment efforts we’d made (installation and service configuration) over two weeks just went down the drain. So we called support. The support rep redirected us to his team leader who simply told us that, as indicated in the SLA, we had to abide by the shared responsibility model and they were not liable for our loss. The Shared Responsibility Model - Shared Responsibility refers to the responsibility of the cloud vendor, as well as the cloud consumer, to make sure that everything is backed up and appropriately configured to avoid situations like the one we were in. In short, it was our fault for not having better programmed our architecture. Don’t get caught with your pants around your ankles like we did. We lost weeks of work because our instance stopped working but it could have been prevented with better architecture and processes. The following are key important points that must be considered in order to achieve high availability in the cloud.


5 Key Essentials of Cloud Workloads Migration
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

The benefits of migrating workloads between different cloud providers or between private and public clouds can only truly be redeemed with an understanding of the cloud business model and cloud workload management. It seems that cloud adoption has reached the phase where advanced cloud users are creating their own hybrid solutions or migrating between clouds while striving to achieve interoperability values within their systems. This article aims to answer some of the questions that arise when managing cloud workloads.


Why the Cost of Sales Gap is Shrinking between SaaS and Legacy Software Vendors
Jeff Kaplan - Founder & Managing Director at THINKstrategies, Inc

Today’s leading Software-as-a-Service (SaaS) companies continue to steal share from their legacy, independent software vendor (ISV) counterparts due to rising demand for their cloud-based application alternatives. However, many of those offering enterprise SaaS solutions are also seeing their sales costs rise as well. This is raising some serious questions about the short- and long-term profitability of the SaaS model compared with its traditional, on-premises predecessor. This commentary examines the industry implications of these trends.


Channeling New Cloud Opportunities
Jeff Kaplan - Founder & Managing Director at THINKstrategies, Inc

Channel companies must accept that the cloud fundamentally disrupts their traditional business models. They must recognize that meeting their customers' rising expectations requires transforming their go-to-market strategies and services. It changes the skills required, the sales tactics, the value propositions and service delivery methodologies. This article discusses the channel opportunities and challenges which were examined at the second annual Cloud Channel Summit on November 5, 2012.


The Hard Part About Rolling Up Clouds
Jeff Kaplan - Founder & Managing Director at THINKstrategies, Inc

Oracle's (Nasdaq: ORCL) recent acquisition of RightNow (Nasdaq: RNOW) raises a question: Can multiple cloud companies be merged together to form a tightly coupled suite of solutions like those which were promised but never delivered during the client-server era? On the face of things, it would appear that merging cloud companies together should be relatively easy and straightforward since many of them already interconnect with the advent of application program interfaces (APIs). Alas, not every cloud company is built the same. Like snowflakes, cloud company architectures, programming languages and a myriad of other operational pieces and parts can differ dramatically.


The Single Most Important Question for the Challenger Sale
Brent Adamson - Chief Storyteller at CEB

Here at CEB’s Sales Executive Council we are both excited and humbled by the global excitement for our research profiled in The Challenger Sale. Indeed, just last week the book made it into the Wall Street Journal business book bestseller list for the first time. Not surprisingly, that kind of attention has led to a great deal of momentum around the model, but some common questions as well. Many of those questions are easily addressed through a better understanding of how we conduct our work and the assertions we make regarding its findings.


Enable CloudFront for Your Application’s Non-Dynamic Content
Ofir Nachmani - Chief Evangelist at Newvem Insights Ltd.

CloudFront is Amazon’s Content Delivery Network, a service that aims to speed up delivery of content to users in different geographies. It gives developers access to a worldwide infrastructure that minimizes latency by serving content from the edge location closest to the end user. This article describes two basic use cases utilizing a CDN for non-dynamic content in a typical web application, and provides CloudFront-specific configuration examples.


Cost Modeling of Cloud Deployments on Public Cloud such as AWS, Google, Microsoft Azure and Rackspace with RightScale-PlanForCloud
Mitesh Soni - Technical Lead at iGATE

PlanForCloud allows innovative modeling of the elements of cloud deployments, such as servers, storage, databases and data transfers, as well as usage scenarios that incorporate growth, seasonality and other variability in the consumption of cloud resources. Deployments are run through a simulation to create a detailed 3-year cost report that enables you to accurately forecast costs for new deployments or budget for future usage. You do not need to be on the cloud and we do not require any cloud credentials.


Amazon Outage: Is it a Story of a Conspiracy? – Chapter 2
Ofir Nachmani - Founder and Author at I Am OnDemand blog

No doubt that the cloud will fail again. I believe that although the customers are ultimately responsible for the high availability of their services, the AWS cloud guys should also take a step back to learn and improve – every additional outage diminishes from the cloud’s reliability as a place for all.


Amazon and Eucalyptus join forces for “Hybrid Cloud” or vs. Open Stack + Other Public Clouds
Mitesh Soni - Research Engineer at iGATE Patni

What you call an alliance when two different kinds of market holders collaborate? By the definition from Google Search, Hybrid means “A thing made by combining two different elements”. Here that thing is an “Alliance”. It is the Alliance of one of the Biggest or arguably the biggest public cloud service provider and one of the biggest private cloud service providers in open source and enterprise versions. As part of this agreement, AWS will support Eucalyptus as they continue to extend compatibility with AWS APIs and customer use cases. Customers can run applications in their existing datacenters that are compatible with popular Amazon Web Services such as Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3). For me as a Cloud user it is a simple case of 1st step in the direction of: 1) Acceptance of the existence of “Private Clouds”. 2) Hybrid Cloud implementation


Orchestration -Amazon Simple Workflow Service and Microsoft System Center 2012 – Orchestrator
Mitesh Soni - Research Engineer at iGATE Patni

Orchestration describes the automated arrangement, coordination, and management of complex computer systems, middleware, and services. This usage of orchestration is often discussed in the context of service oriented architecture, virtualization, provisioning, Converged Infrastructure and dynamic datacenter topics. AWS has announced Simple Workflow Service to build scalable and resistant applications.


Trends For Cloud Service Providers and Traditional IT Vendors in 2012
Mitesh Soni - Research Engineer at iGATE Patni

Trends For Cloud Service Providers and Traditional IT Vendors in 2012


Financial Services Industry and Applicable Cloud Benefits
Mitesh Soni - Research Engineer at iGATE Patni

As per Wikipedia.com, Financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that manage money, including credit unions, banks, credit card companies, insurance companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprises. Technology has been an indispensable “behind-the-scene associate” in the financial services industry, providing the innovative and incremental advances necessary for the industry to upgrade and expand its services. A pivotal attraction of Cloud Computing is an economic agenda that promises cost benefits, service advantages over traditional IT architectures which are based on having out-and-out resources for each business unit in an enterprise.


Amazon DynamoDB: NoSQL in Amazon Public Cloud
Mitesh Soni - Research Engineer at iGATE Patni

NoSQL Databases are built without relations. But is it really that “good” to go for NoSQL Databases? A world without relations, no joins and pure scalability! NoSQL databases typically emphasize horizontal scalability via partitioning, putting them in a good position to leverage the elastic provisioning capabilities of the cloud. Amazon has announced the immediate availability of Amazon DynamoDB, a fully managed NoSQL database service that provides fast and predictable performance with seamless scalability. Lets find more details on it.


Net Neutrality and Cloud Computing
Mitesh Soni - Research Engineer at iGATE Patni

The Internet revolution has been people powered from the very beginning, and should remain so. The minute that anyone, whether from government or the private sector, starts to control how people use the Internet, it is the beginning of the end of the Net as we know it. Lack of net neutrality will baffle the cloud computing progress and is not good for infrastructure companies, application providers or consumers. The company building the road can’t demand that only its car will run on the road.


Cloud Computing and Project and Portfolio Management
Mitesh Soni - Research Engineer at iGATE Patni

Project portfolio management (PPM) is a term to describe methods for analyzing and collectively managing a group of current or proposed projects. Project management is an integrative endeavour – an action, or failure to take action, in one area will usually affect other areas. PPM attempts to address issues of resource allocation, e.g., money, time, people, capacity, etc. Project and Portfolio Management (PPM) solutions will become increasingly important to managing successful cloud adoption and to providing visibility and control of the cloud services portfolio. PPM is the only product category that will see a significant increase over the next two years (up 13%) when it comes to managing public cloud migrations


Contributions Results for Vendors

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An Interview with Marc Benioff at the Endeavor Entrepreneur Summit
Marc Benioff - Chairman & CEO at Salesforce.com, Inc

Linda Rottenberg, Co-Founder & CEO at Endeavor, interviews Marc Benioff, CEO at Salesforce, about his experience as an entrepreneur, the future of technology, cloud computing, and the enterprise space, highlighting some of the revolutionary approaches Marc has taken at Salesforce with respect to innovation, internal communication, and giving back.


Cloudscaling on Cloud Networking and Arista
Randy Bias - Founder at Cloudscaling

The Founder of Cloudscaling discusses Arista Networks and the philosophy behind building cloud networking.


Cisco CTO on Cloud Computing
Padmasree Warrior - Chief Technology Officer at Cisco Systems, Inc

TalkinCloud FastChat Video interviews Cisco Systems CTO Padmasree Warrior. She describes how Cisco developed its cloud computing strategy and why Cisco won't become a public cloud provider, preferring instead to leave the cloud market to service providers and channel partners.


Do SaaS Companies Really Need a Multi-Tenant Architecture to be Successful?
Jeff Kaplan - Founder & Managing Director at THINKstrategies, Inc
Company Profile: THINKstrategies, Inc

Jeff provides his views on whether or not a multi-tenant architecture is necessary for launching a successful SaaS application.


Using the Force to Escape Excel
Christopher Cabrera - Founder, President & CEO at Xactly Corporation

Are you paying commission to less that 150 reps? Are you trapped in endless Excell spreadsheets? Companies often avoid compensation automation because they're afraid it's too expensive and complex or they think they're too small. The reality is automation isn't expensive, implementation is fast, and ROI is even faster. The CEO at Xactly, Christopher Cabrera, discusses how leading companies like Avatier, ClairMail, DocuSign, and Genius are transforming sales compensation with Xactly Express, a sales compensation tool built natively on the Force.com platform. He explains how these companies escaped from Excel and are seeing improved sales results, and how you can implement it for your business.


Making Money in the App Economy - Zuora Billing & Payment Solutions
Tien Tzuo - Founder & CEO at Zuora, Inc

Are you a developer, ISV, or enterprise building apps? Cloud Computing platforms makes it easy for anyone to build an app, but monetizing your app for subscription is hard. The CEO and co-founder of Zuora and former chief strategy officer at salesforce.com, Tien Tzuo, sares the challenges that developers, ISVs, and enterprises face when moving to the cloud and the strategies that must be deployed to make money in today's app economy.


Can Sales Compensation Drive Customer Experience
Christopher Cabrera - Founder, President & CEO at Xactly Corporation

Learn how to increase sales and improve customer loyalty through compensation. The CEO of Xactly, Christopher Cabrera, discusses how leading companies like Akamai, American Express, salesforce.com, and Xerox achieve significant gains in sales effectiveness through sales compensation that improves sales and enhances the customer experience. He explains how to extend your CRM investment to harness sales compensation and deliver value at each step of the customer's journey, leading to more profitable and loyal relationships.


Cloud Computing is Enabling Innovation and Faster Time to Market
Werner Vogels - VP, CTO at Amazon.com, Inc

The CTO at Amazon.com talks about how cloud computing is helping boost business in this market.


Reality & The Cloud
Werner Vogels - VP, CTO at Amazon.com, Inc

Building on massive regional broadband and access initiatives, individuals and organizations now have ample opportunities to access a continuously growing variety of online services that are based on cloud computing.


Channel Transformations: Prepare Your Business for the Future
Rauline Ochs - SVP & General Manager at IPED at Everything Channel

Customers are changing buying behavior, drastically changing business models. Rauline Ochs's keynote from XChange Americas 2010 explains the drivers behind this transformation including cloud computing, Iaas and Saas.


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The Windows Intune Partner Opportunity : A Blueprint for Success PDF
Darren Bibby - Program Director, Software Partnering & Alliances at IDC Research, Inc

IT is a business that lives with a higher level of change than most, with new products and periodic release cycles creating opportunities along the way. One of the more dramatic historical shifts in the IT model is currently under way, as organizations are transitioning from an on-premise model, in which all IT services and infrastructure are physically housed at their own site, to a cloud computing model, in which IT services are provided by a separate entity and typically accessed through a Web browser. Cloud computing is having an impact in all areas of IT and can be particularly disruptive to solution providers as they work to find new business models and ways to add value for their customers. PC management, a line of business that offers the advantages of good profitability with an annuity-based model, is now facing disruptions as service providers are beginning to offer cloud-based solutions. One such solution is Windows Intune, a cloud-based, integrated PC management, monitoring, alerting, inventory, and reporting solution. This white paper discusses the impact Microsoft partners expect Windows Intune to have on their PC management practices and business models. It is based on in-depth conversations with 12 Microsoft solution provider partners who have already performed beta Windows Intune deployments. This paper provides the partners' perspectives on new opportunities, risks, and issues associated with Windows Intune. It also offers advice for other partners considering adopting Windows Intune for their business.


Comparing Cloud and On-Site CRM (for Small Business) PDF
Leighton Jenkins - Principal at CRM-Guidebooks

There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics.


Can You See Beyond the Clouds? PDF
Rauline Ochs - SVP & General Manager at IPED at Everything Channel

This eBook provides insight into how service providers and vendors can work together to unlock the strategic and monetary potential behind cloud-based sales.


Joyent Arista Switch Management
Company Profile: Joyent, Inc

Joyent, a pioneer in cloud computing, and Arista Networks, the pioneer of 10 GbE cloud networking, are working together to build technology that will enable the automated management of network resources using Joyent cloud computing infrastructure. The two companies are now working together to provide users of Joyent infrastructure built using Arista switches with centralized switch management that will significantly improve the manageability, scalability and security of cloud infrastructure.


Building Return on Investment from Cloud Computing
Mark Skilton - Global Director at Capgemini
Company Profile: Open Group Cloud Work Group

Prepared by the Cloud Business Artifacts (CBA) project of The Open Group Cloud Computing Work Group. This White Paper presents the initial conclusions from The Open Group on how to build and measure Return on Investment (ROI) from Cloud Computing. It Introduces the main factors affecting ROI from Cloud Computing, and compares the business development of Cloud Computing with that of other innovative technologies. It also describes the main approaches to building ROI by taking advantage of the benefits that Cloud Computing provides and describes approaches to measure this ROI, absolutely and in comparison with traditional approaches to IT, by giving an overview of Cloud Key Performance Indicators (KPIs) and metrics. The result is an analysis of how to build and measure ROI that will help businesses to reap the benefits of Cloud Computing, and take advantage of its potential for incremental improvement and disruptive transformation of business processes.


Cloudbus Toolkit for Market-Oriented Cloud Computing PDF
Company Profile: University of Melbourne

By Rajkumar Buyya, Suraj Pandey, and Christian Vecchiola


Infrastructure-as-a-Service Builder's Guide v1.0
Randy Bias - Founder at Cloudscaling

This paper is targeted at anyone building public or private clouds who want to understand clouds, cloud computing, and Infrastructure-as-a-Service. It highlights some of the important areas to think about when planning and designing your infrastructure cloud.


Cloud Computing and the Canadian Environment
Company Profile: Public Works and Government Services Canada / PWGSC

Cloud Computing and the Canadian Environment


Prioritized Concerns for Building Cloud Solutions PDF
Jason Carolan - Director of Cloud Solution Development at VMware, Inc
John Stanford - Cloud Solutions Architect at VMware, Inc.

The following paper details some of the areas necessary for successful building and adoption of cloud infrastructure today. In many cases, they are imperatives that seem yet to be solved. Central and obvious to cloud environments are the APIs that control the environments, the tools built to support them, and the virtualization, billing, and utility infrastructure. There are many clouds. Clouds should and can talk to other clouds either via orchestration above the cloud or (eventually) by native capability within the cloud. But there are several aspects that are not so obvious. Security, resource management, protocols, and integration between traditional IT environments and a new “cloud-like” model must integrate together.


Trends in Electrical Efficiency in Computer Performance PDF
Jonathan G Koomey - Independent Researcher at Jonathan Koomey Independent Researcher

Intel and Microsoft funded a series of peer-reviewed research papers that assess the energy and environmental impacts of information technology in several unique cases. This research is on the long term trends in the electrical efficiency of computation, which implies that mobile devices will rapidly become much more power-efficient and ubiquitous. The energy efficiency of computation has doubled about every 1.6 years since 1945 with remarkable consistancy - a trend that has important implications for mobile computing technologies.


The Energy and Climate Change Impacts of Different Music Delivery Methods PDF
Jonathan G Koomey - Independent Researcher at Jonathan Koomey Independent Researcher

Intel and Microsoft funded a series of peer-reviewed research papers that assess the energy and environmental impacts of information technology in several unique cases. This research compares the energy and CO2 emissions associated with downloading music to those from buying a physical CD, concluding that downloading music yields 40-80% reductions compared to buying a CD. These findings demonstrate one concrete example of effectively using technology for improved environmental outcomes, i e, the benefits of dematerialization using IT.


Server Energy Efficiency Implications on Large Scale Datacenters PDF
Jonathan G Koomey - Independent Researcher at Jonathan Koomey Independent Researcher

Intel and Microsoft funded a series of peer-reviewed research papers that assess the energy and environmental impacts of information technology in several unique cases. Trends in servers are pushing cloud computing providers and in-house data center operators to restructure their organizations, eliminate misplaced incentives, increase capital utilization, and change the ways they specify and purchase equipment.


Evaluating the Cost-Benefit of Using Cloud Computing to Extend the Capacity of Clusters
Company Profile: University of Melbourne

By Marcos Dias de Assuncao, Alexandre di Costanzo and Rajkumar Buyya


Cloud Computing and Emerging IT Platforms PDF
Company Profile: University of Melbourne

Vision, Hype, and Reality for Delivering Computing as the 5th Utility By Rajkumar Buyya, Chee Shin Yeo, Srikumar Venugopal, James Broberg, and Ivona Brandic


Scaling Your Internet Business
Randy Bias - Founder at Cloudscaling

This document describes how to grow a web-based Internet business with a focus on using GoGrid cloud computing infrastructure to achieve maximum scale. It provides high level descriptions of what scalability is, how web applications scale, how cloud computing helps, and why GoGrid is uniquely positioned to help businesses succeed.


The Top 10 Myths About the SaaS Service Desk
Vernon Palango - ITSM Consulting & Training Principle at InteQ

While SaaS has become a common buzz word around the industry, there is still some skepticism regarding its ability to deliver a truly robust help desk application. In this paper, we will uncover and demystify the top 10 myths surrounding the SaaS Service Desk.


Subscription Software Licensing: The Future Is Now
Amy Konary - Director, Software Pricing, Licensing & Delivery at IDC Research, Inc

This IDC study presents IDC's recommendations for vendors that are considering offering a subscription licensing option for customers. In particular, the focus is on vendors that have historically offered perpetual licensing as their predominate approach. While the ideal time to start transitioning toward flexible licensing models like subscription was probably three to four years ago, major licensing changes within established software companies happen at a glacial pace and there is probably still time to play catch-up. The key for vendors considering making changes to their licensing approach is to focus on the needs of existing and future customers.


SLA@SOI Overview PDF
Company Profile: SLA@SOI

The research project SLA@SOI will provide a major milestone for the further evolution towards a service-oriented economy, where IT-based services can be flexibly traded as economic goods, i.e. under well defined and dependable conditions and with clearly associated costs. Eventually, this will allow for dynamic value networks that can be flexibly instantiated, thus driving innovation and competitiveness.


Laurel Group: Thought Leaders in the SaaS Revolution PDF
Zach Nelson - President & CEO at NetSuite Inc
Josh James - President & CEO at Omniture, Inc
Tien Tzuo - Founder & CEO at Zuora, Inc

Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora


Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities PDF
Company Profile: University of Melbourne

By Rajkumar Buyya, Chee Shin Yeo, and Srikumar Venugopal


Contributions Results for Vendors

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Cloud computing and Internet use suck energy, emit CO2, says Greenpeace
By: Tiffany Hsu
Clicking on all those viral videos, chain emails, celebrity tweets and paparazzi photos online sucks up enough energy to rank the Internet –- if it were a country -– fifth in the world for electricity use. That’s more power than Russia uses, according to a new report about cloud-computing from Greenpeace.
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How Dirty is your Data
By: Gary Cook, Jodie Van Horn
Information Technology (IT) is disruptive. Largely for the better, IT has disrupted the way we travel, communicate, conduct business, produce, socialise and manage our homes and lives. This disruptive ability has the potential to reduce our dependence on dirty energy and make society cleaner, more efficient and powered renewably. But as we applaud the positive, visible impacts and measurable, game- changing potential of IT, we also need to pay attention to what’s behind the curtain.
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Microsoft partners with broadcast companies for cloud computing
By: Sharon Chan
LAS VEGAS -- Elsewhere in this convention town, Microsoft is at the trade show of the National Association of Broadcasters. To attract more broadcast companies to its cloud computing platform Azure, Microsoft said today it is partnering with other cloud software companies.
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5 Ways MSPs Can Win SMB Cloud Computing Services Deals
By: Staff
Presentation on ways to win SMB cloud deals.
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Microsoft Says to Spend 90% of R&D on Cloud Strategy
By: Aydan Eksin
Microsoft International President Jean-Philippe Courtois said the company will spend 90 percent of its $9.6 billion research and development budget on cloud strategy this year.
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The Top 100 Bloggers on Cloud Computing
By: Jeremy Geelan
Ever since I first published here my tentative list of Top 50 Bloggers on Cloud Computing it became clear that an expansion would be needed before too long. Thanks to community feedback via my Twitter account (http://twitter.com/jg21) here goes with an expanded roster, listed as before in alphabetical order since I am making no attempt at this stage to rank the various blogs, merely to map - and celebrate - their existence.
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Microsoft Adjusts Volume Licensing To Aid Customer Migrations To Cloud Computing
By: Rick Whiting
Microsoft is implementing a new volume licensing plan to help customers transition to cloud computing. Under the Volume Licensing Mobility plan that will be effective July 1, 2011, volume licensing customers will be able to deploy their application server licenses to the cloud without any additional purchase requirements, according to Microsoft. The plan will allow them to retain their Software Assurance benefits in the process.
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Cloud cannibalises vendor revenue models
By: Beverley Head
There’s no doubt that the appetite for cloud computing is growing with companies looking for computer infrastructure, software and storage to be provided as a utility service. But for vendors it’s a challenging transition period.
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Cisco Puts Spotlight on Managed Services Partners
By: Joe Panettieri
Give Cisco Systems credit. Most of the noise at Cisco Partner Summit involved cloud computing. But the networking giant also put a bright spotlight on managed services providers (MSPs). A case in point: ShoreGroup Inc. was named Cisco’s partner of the year for managed service solutions for the Eastern, U.S., region. Cisco also pointed out numerous synergies between managed services and cloud computing.
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Memo From Cisco: MSPs Will Enjoy Early Cloud Computing Advantage
By: Joe Panettieri
When it comes to cloud computing, successful managed services providers (MSPs) should have a leg up against traditional channel players. That’s the consensus among Cisco Systems executives who have helped to build the networking giant’s managed services channel program and cloud computing partner program. Moreover, roughly 100 MSPs that work with Cisco will instantly qualify to join the new Cisco Cloud Partner Program. Here’s the update, including an MSPmentor FastChat Video interview with Wendy Bahr, senior VP of global and transformational partnership at Cisco.
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Cisco Mounts Cloud Computing Channel Blitz
By: Steven Burke
Cisco (NSDQ:CSCO) is putting its money where its mouth is when it comes to helping its partners monetize the cloud computing solutions opportunity. The networking market leader gave partners something to celebrate Tuesday at its annual Partner Summit in New Orleans by using the first day of the show to unveil what may well be the most ambitious and comprehensive channel offerings yet aimed at helping partners build profitable practices selling cloud infrastructure and services.
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Apple on cloud-computing spree: North Carolina data center starts this spring
By: Carl Bagh
Apple's ambitions to boost its cloud-computing prowess got a significant push as its $1 billion data center in North Carolina approaches its opening date this spring. AppleInsider which was present at Apple's annual shareholders meeting reported that the North Carolina data center will be Apple's second data center. The new data center is five times the size of its existing data center in Newark. The North Carolina facility measures 500,000 square feet compared to Newark's 107,000 square feet.
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Cloud Computing and Patent Trolls: How To Prepare Now
By: David Taber
CIO - Here's the scenario: Your IT team writes a web service, and part of its WSDL interface includes a hash algorithm the team came up with on their own. You publish the API and your business partners use your clever little hash in integrating with across cloud services. Years later, you get a letter from a lawyer from a town in Texas you've never heard of, claiming you've infringed on a patent you never heard of. Your team scrambles to replace that hash algorithm, but that means a change to your API and some of your business partners resist making the change. It doesn't matter though: the infringement has already occurred, and you're going to pay somebody quite a bit of money even if you can prove your innocence.
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IBM Announces New Cloud Computing Specialty
By: Staff Writer
(RTTNews) - International Business Machines Corp. (IBM: News ) announced Tuesday new skills development, marketing, technical and sales programs to help its business partners capture the growing market opportunities in cloud computing and business analytics. The announcement includes the launch of the new IBM Cloud Computing Specialty. The Armonk, New York-based company said a recent survey of more than 2,000 IT professionals worldwide showed that 91 percent believe cloud computing will overtake on-premise computing as the primary way organizations acquire IT by 2015.
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Surviving the cloud computing boom
By: Richard Chirgwin
Part 1 Cloud computing launches in Australia are coming thick and fast. Already, more than 30 companies position themselves as offering hosted cloud services, and the number is rising quickly. The rapid acceleration in the cloud provider market looks very much like at least one other boom in the Australian Internet market: the VoIP boom after around 2006, when the number of providers rose very rapidly from fewer than 70 to around 300.
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Cisco Poised To Launch New Cloud Computing Channel Programs
By: Steven Burke
Cisco (NSDQ:CSCO) Senior Vice President, U.S. and Canada Partners, Jim Sherriff Thursday said the networking giant is poised to launch new cloud computing channel programs at its partner summit later this month. Sherriff said partners will see a Cisco "deep dive around cloud" with new programs aimed at giving partners multiple cloud computing opportunities that range from building clouds to operating clouds to reselling clouds. "We'll put out a comprehensive plan at the Partner Summit (Feb. 28- March 3 in New Orleans)," he said.
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VMware Takes Aim At Cloud Cacophony With 'Your Cloud' Campaign
By: Kevin McLaughlin
There's a lot of noise in the cloud computing market, and the chatter is growing shriller by the day. VMware, in an effort to cut through the confusion, is playing up the choice and agility engendered by its approach to the cloud. The heavy-handedness of IT vendors' cloud computing messages suggests a need for customers to adapt their needs to what vendors are providing, and the notion of customer choice seems to have been lost in the fray, according to Rick Jackson, VMware's chief marketing officer.
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10 cloud career skills
By: Beth Schultz
Network World - Cloud computing demands a mix of technology skills, negotiating skills, business acumen and people skills. Here are 10 key skills that can help boost your career into the clouds.
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“Leaders in the Cloud 2011” Research Project
By: Kamesh Pemmaraju
The Sand Hill Group is launching their “Leaders in the Cloud 2011” research project. Software and services executives are invited to take a 10-minute survey about their company’s cloud strategies. Respondents will receive priority access to a complimentary copy of the study’s findings this spring. Click to read highlights from last year’s study. Help shape the software industry’s cloud perspective - click here to take the survey and share your insight.
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Cloud Computing Gets a $520 Million Boost from GE
By: Ariel Schwartz
Data centers are responsible for 1.5% of all power use in the United States, and they're not going anywhere--the electronics-filled buildings make cloud computing possible. It comes as no surprise, then, that GE sees room for opportunity. The company announced this week that it is offering $520 million to buy Lineage Power Holdings, a company that sells data center and telecom power conversion gear. Lineage Power sells AC-DC converters, DC-DC converters, DC data center equipment, and other products that grab AC power from the grid and turn it into power for data centers. The company touts the energy efficiency of its products, which can purportedly cut energy loss and lower cooling costs in data centers by 50 to 70 percent.
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Contributions Results for Vendors

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