ContentCopyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.
 |
||||||||||
| login | | | About | | | Contact Us | ||||||
 |
|
|
|
|
|
|
|
|
|
| Featured Stories |
| Contributions |
| Videos |
| News |
| Location Plus the Cloud is the New Killer App |
|
| It's Cloud Marketing! | |
| by Kathryn Koegel | |
| In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles. | |
| read the full story >> | |
| SaaS Marketing tools to help the transition to Social Enterprise |
|
|||
| September 18 2011 |
||||
|
||||
| Companies that do not become Social Enterprises will not survive this economic cycle. Becoming a Social Enterprise is, however, more than just having a Facebook page or a Twitter account. It is a transformation in how your business thinks, decides, works and collaborates. |
||||
| Integrated Marketing Management Never Had It So Good |
|
|||
| April 13 2011 |
||||
|
||||
| Lisa Arthur talks about the future of Teradata and Aprimo. By leveraging the most innovative Teradata warehouse technology with Aprimo integrated marketing management solutions, this powerful combination gives CMOs the ability to translate Big Data into essential insights and analytics. With these insights, they can take smart, decisive action to support their strategic goals. |
||||
| Marketing in a Down Economy |
|
|||
| November 10 2008 |
||||
|
||||
| Gail joins Practical eCommerce's Kerry Murdock to discuss email marketing in a slow economy, the challenges of running a (fast growing) public company and how merchants can best use email marketing. |
||||
| Deploying a BI Solution Over the Web |
|
|||
| November 07 2008 |
||||
|
||||
| Mani Gill explains how on-demand business intelligence (BI) allows users to deploy a BI solution over the Web with no server or software installation giving insight to customers and partners immediately, without involving IT. |
||||
| Keeping it Simple for the Customer |
|
|||
| November 03 2008 |
||||
|
||||
| E-mail marketing firm thrives following Intuit model |
||||
| Gail Goodman Talks with Jim Blasingame |
|
|||
| October 27 2008 |
||||
|
||||
| Gail Goodman talks with Jim Blasingame about the results of a recent survey of small businesses and the holiday season. They also talk about what to do to maximize your sales opportunity |
||||
| How to Start Your Own Business |
|
|||
| August 08 2008 |
||||
|
||||
| E-Mail Marketing 5 Key Ways to Build Customer Relationships |
||||
| Unlock your PDFs and Set Them Free |
|
|||
| June 19 2008 |
||||
|
||||
| Unlock your PDFs and Set Them Free: A Podcast with Peter Nieforth |
||||
| Never Waste a Lead: Leveraging-Sales For Marketing |
|
|||
| May 11 2008 |
||||
|
||||
| Salesforce.com Inbound Lead Management Best Practices |
||||
| MyCustomer.Com Interview |
|
|||
| April 23 2008 |
||||
|
||||
| Marketing may have always been the thing that you couldn't measure, explains CEO Josh James, but with new analytics technologies, and more CMOs attending web analytics events, a culture change is on the horizon. |
||||
| Convert Your Website Visitors into Customers |
|
|||
| June 05 2006 |
||||
|
||||
| Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing. |
||||
| Growing Your Franchise With E-Mail Marketing |
|
|||
| September 02 2005 |
||||
|
||||
| Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal. |
||||
| Interview with Christine Crandell on B2B Marketing Trends |
|
|||
| September 19 2011 |
||||
|
||||
| 4 minute interview by Erick Mott of CreatorBase with Christine Crandell on B2B marketing trends. |
||||
| Brightcove, Delve See Fast Growth and Profitability from Non-Media Clients |
|
|||
| May 04 2009 |
||||
|
||||
| Jeff Whatcott talks about non-media customers from such businesses and universities who want to use video for marketing and other purposes being the biggest and fastest growing sector for video service companies. |
||||
| Blip.tv Interview with Peter Nieforth |
|
|||
| January 16 2009 |
||||
|
||||
| In this interview, Peter Nieforth, Co-Founder & CEO of Vitrium discusses Docmetrics, a flash application that can be integrated with any PDF and used to track key usage statistics. In addition Peter shares his perspective on the entrepreneurial climates and venture capital environments in Vancouver vs. Silicon Valley. |
||||
| SEO-PR Interview: Josh James |
|
|||
| December 08 2008 |
||||
|
||||
| Greg Jarboe, SEO-PR, interviews Josh James about his keynote address at SES Chicago 2008. Josh discusses a case study where the company found that the generic branding words they were buying actually helped them boost their revenue by more than 200%. He also talks about another case study where the company generated more than 16 million dollars using a landing page optimization tool. |
||||
| E-mail Marketing Tips |
|
|||
| October 31 2008 |
||||
|
||||
| Gail Goodman offers some advice for effective e-mail marketing |
||||
| Interview with Peter Nieforth on NewMarketing TV |
|
|||
| October 24 2008 |
||||
|
||||
| Interview with Peter Nieforth, CEO of Vitrium Systems and Mike Lewis, President of the BMA Boston on NewMarketing TV |
||||
| Rick Rudman Challenging the Traditional World of Public Relations |
|
|||
| June 27 2007 |
||||
|
||||
| The CEO of Vocus, Rick Rudman, explains how his company is challenging the traditional world of public relations. |
||||
| Database101 Leverages Cloud Computing for Its New Web Service, Provides Low-Cost Sales Leads to Small Businesses & Independent Salespeople |
|
|||
| February 17 2011 - PRWeb | ||||
|
||||
| read the full article >> | ||||