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Location Plus the Cloud is the New Killer App
Location Plus the Cloud is the New Killer App
by Kathryn Koegel
In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles.
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SaaS Marketing tools to help the transition to Social Enterprise
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

Companies that do not become Social Enterprises will not survive this economic cycle. Becoming a Social Enterprise is, however, more than just having a Facebook page or a Twitter account. It is a transformation in how your business thinks, decides, works and collaborates.


Integrated Marketing Management Never Had It So Good
Lisa Arthur - Chief Marketing Officer at Aprimo, Inc

Lisa Arthur talks about the future of Teradata and Aprimo. By leveraging the most innovative Teradata warehouse technology with Aprimo integrated marketing management solutions, this powerful combination gives CMOs the ability to translate Big Data into essential insights and analytics. With these insights, they can take smart, decisive action to support their strategic goals.


Marketing in a Down Economy
Gail Goodman - President & CEO at Constant Contact, Inc

Gail joins Practical eCommerce's Kerry Murdock to discuss email marketing in a slow economy, the challenges of running a (fast growing) public company and how merchants can best use email marketing.


Deploying a BI Solution Over the Web
Mani Gill - VP of OnDemand at Business Objects

Mani Gill explains how on-demand business intelligence (BI) allows users to deploy a BI solution over the Web with no server or software installation giving insight to customers and partners immediately, without involving IT.


Keeping it Simple for the Customer
Gail Goodman - President & CEO at Constant Contact, Inc

E-mail marketing firm thrives following Intuit model


Gail Goodman Talks with Jim Blasingame
Gail Goodman - President & CEO at Constant Contact, Inc

Gail Goodman talks with Jim Blasingame about the results of a recent survey of small businesses and the holiday season. They also talk about what to do to maximize your sales opportunity


How to Start Your Own Business
Gail Goodman - President & CEO at Constant Contact, Inc

E-Mail Marketing 5 Key Ways to Build Customer Relationships


Unlock your PDFs and Set Them Free
Peter Nieforth - CEO & Co Founder at Vitrium Systems, Inc

Unlock your PDFs and Set Them Free: A Podcast with Peter Nieforth


Never Waste a Lead: Leveraging-Sales For Marketing
Aaron Ross - Founder at PebbleStorm

Salesforce.com Inbound Lead Management Best Practices
Salesforce.com Inbound Lead Management Best Practices - BlackBox Revenue Aaron Ross Learned from years at salesforce.com

MyCustomer.Com Interview
Josh James - President & CEO at Omniture, Inc

Marketing may have always been the thing that you couldn't measure, explains CEO Josh James, but with new analytics technologies, and more CMOs attending web analytics events, a culture change is on the horizon.


Convert Your Website Visitors into Customers
Gail Goodman - President & CEO at Constant Contact, Inc

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.


Growing Your Franchise With E-Mail Marketing
Gail Goodman - President & CEO at Constant Contact, Inc

Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.


Interview with Christine Crandell on B2B Marketing Trends
Christine Crandell - Serial CMO, author, speaker and blogger at NBS

4 minute interview by Erick Mott of CreatorBase with Christine Crandell on B2B marketing trends.


Brightcove, Delve See Fast Growth and Profitability from Non-Media Clients
Jeff Whatcott - SVP of Marketing at Brightcove, Inc

Jeff Whatcott talks about non-media customers from such businesses and universities who want to use video for marketing and other purposes being the biggest and fastest growing sector for video service companies.


Blip.tv Interview with Peter Nieforth
Peter Nieforth - CEO & Co Founder at Vitrium Systems, Inc

In this interview, Peter Nieforth, Co-Founder & CEO of Vitrium discusses Docmetrics, a flash application that can be integrated with any PDF and used to track key usage statistics. In addition Peter shares his perspective on the entrepreneurial climates and venture capital environments in Vancouver vs. Silicon Valley.


SEO-PR Interview: Josh James
Josh James - President & CEO at Omniture, Inc

Greg Jarboe, SEO-PR, interviews Josh James about his keynote address at SES Chicago 2008. Josh discusses a case study where the company found that the generic branding words they were buying actually helped them boost their revenue by more than 200%. He also talks about another case study where the company generated more than 16 million dollars using a landing page optimization tool.


E-mail Marketing Tips
Gail Goodman - President & CEO at Constant Contact, Inc

Gail Goodman offers some advice for effective e-mail marketing


Interview with Peter Nieforth on NewMarketing TV
Peter Nieforth - CEO & Co Founder at Vitrium Systems, Inc

Interview with Peter Nieforth, CEO of Vitrium Systems and Mike Lewis, President of the BMA Boston on NewMarketing TV


Rick Rudman Challenging the Traditional World of Public Relations
Rick Rudman - President & CEO at Vocus, Inc

The CEO of Vocus, Rick Rudman, explains how his company is challenging the traditional world of public relations.


Database101 Leverages Cloud Computing for Its New Web Service, Provides Low-Cost Sales Leads to Small Businesses & Independent Salespeople
By: Press Release
Database101.com, a leading provider of sales leads for small businesses and salespeople, is now hosting its Database101.com web service and databases in Amazon Web Services' Cloud. In its first full month of operations, the company is now supporting more than 1,500 customers across the country.
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