Copyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

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| Contributions |
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| News |
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Comparing Cloud and On-Site CRM (for Small Business) |
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| September 27 2010 |
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| There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics. |
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Medical Foods Sample Inventory Management |
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| September 01 2010 |
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| Nutricia, a unit of global food player Danone, has grown rapidly in recent years by developing and selling specialized nutritional products. Key to the their sales team’s success has been delivery of over 3,000 product samples to doctors and other health care professionals (HCPs) each month.
Yet Nutricia lacked a centralized way to track which HCPs received which samples from which salesperson. This meant the company was not capable of properly executing product recalls – putting them at significant federal regulatory risk.
Aptaria built a custom Salesforce application in the Cloud for Nutricia that provides full visibility into its product sample inventory. The solution enables sales reps to:
o Track and manage samples through a personal inventory captured in Salesforce.
o Accept samples into their inventory with a single click upon arrival from the Nutricia warehouse.
o Identify samples delivered to doctors and other HCPs without re-keying information.
To ensure seamless integration with Nutricia’s existing CRM, Aptaria built the application 100% on Force.com, Salesforce’s platform as a service (PaaS) offering. |
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| Grabbing The CRM Opportunity | ||||
| August 23 2010 |
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| As we watch the transition to the cloud take place before our eyes, Rauline offers a couple of observations as solution providers determine when and where to invest |
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| Q&A with Greg Gianforte | ||||
| July 29 2009 |
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| The CEO of RightNow Technologies talks about why hosted is better and how his company can compete with SaaS poster child Salesforce.com. |
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| Clara Shih on Social Media Marketing and Salesforce.com | ||||
| April 21 2009 |
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| Clara Shih on Social Media Marketing and Salesforce.com at Appirio |
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| Is Open-Source CRM Right for Your Company? | ||||
| March 04 2009 |
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| You can save funds and boost functionality but only if you're technologically ready As the economic downturn lingers, businesses are looking for ways to move forward without making huge investments. One idea is to use open-source CRM software to save the cost of a license fee. But just because you save the money on that part of the application doesn't necessarily mean that it's cost-free. |
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| Social CRM Inside and Out - A Conversation with Oracle's Anthony Lye | ||||
| January 15 2009 |
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| Social CRM Inside and Out - A Conversation with Oracle's Anthony Lye. |
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| Colin Earl Discusses the EnterpriseWizard BPA and CRM Platform | ||||
| October 23 2008 |
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| A TechExecCast podcast, in which Sean Dailty discusses the EnterpriseWizard BPA and CRM platform with Colin Earl, the CEO of EnterpriseWizard |
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| Social CRM: Interview with Oracle SVP Anthony Lye | ||||
| October 17 2008 |
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| Oracle's Social CRM product combines social networking and Web 2.0 sensibilities inside a traditional enterprise software wrapper. Anthony talks about the design goals behind this new product and offers insight into Enterprise 2.0 and CRM. |
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EnterpriseWizard CRM and Cloud Computing |
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| June 19 2008 |
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| A CRM and Technology Platform from EnterpriseWizard and 3Tera. The SaaS delivery model can reduce buyer risk and deployment times, but it comes with its own set of challenges. This paper examines those issues and describes how they are addressed by a cloud computing infrastructure. |
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| Salesforce.com, Partners, and Value-Added SaaS | ||||
| June 16 2008 |
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| This vision of value-added SaaS is in stark contrast to SFDC's - and other's - version of SaaS today, which is basically a lower-TCO, faster time-to-value replacement for on-premise functionality. So exciting ten years ago, so much yesterday's value-add in 2008 and beyond. |
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| A SaaSy View to ECM | ||||
| April 18 2008 |
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| An overview of Joe Graves' talk at an AIIM New England event. Joe discusses the integration of SpringCM into Salesforce.com. |
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| Voices of CRM: Zach Nelson on CRM and ERP integration | ||||
| August 02 2006 |
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| In this installment of the Voices of CRM podcast series, Zach Nelson talks about NetSuite's beginnings, the CRM market and the importance of integration between ERP, CRM and e-commerce systems. Nelson also discusses how NetSuite's CRM approach differs from Salesforce.com, RightNow, SAP and Siebel. |
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| Breaking Down the Silos | ||||
| July 14 2006 |
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| Get back to the roots of CRM with this refresher course on integration. This Article contains an interview with Joe Graves and the Stratus team about their success with Salesforce.com CRM Services. |
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| On Demand Puts Customers in the Drivers Seat | ||||
| November 15 2005 |
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| RightNow is turning its delivery mechanism into a new way to help its customers become more customer-centric, to the tune of higher consumer ratings and big profits. Gianforte talks about what makes his company different from other industry players. |
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| The Best of Both Words | ||||
| September 22 2010 |
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| The CEO at Salesforce.com, Marc Benioff, gives a keynote presentation at Oracle Open World. |
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| The CIO of Stratus on Sales Contract Management | ||||
| April 15 2010 |
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| The CIO at Stratus, Joe Graves, discusses the problems his organisation faced with Sales Contract Management and how he addressed it by using SpringCM Sales Contract Management with salesforce.com. |
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| Customer Data in the Cloud | ||||
| February 03 2010 |
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| C-level executives are hungry for fresh sales, inventory and other data that they can use to make more knowledgeable decisions quickly. But once executives are provided with these business intelligence dashboards, these systems often sit dormant or are under-utilized. 1to1 Medias Tom Hoffman spoke with RightNow Technologies CIO Laef Olson about steps that can be taken to increase the adoption of CRM dashboards. |
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| Cloud Futures | ||||
| October 22 2009 |
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| The CEO of Salesforce.com talks about some of their new innovations at the Google Atmosphere conference. |
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| Oracle Social CRM | ||||
| October 14 2009 |
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| Oracle's SVP of CRM Products discusses social CRM and the adoption of social media within the enterprise. |
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| Netsuite Customer Success Story: Nomis Solutions | ||||
| August 19 2009 |
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| Netsuite Customer Success Story: Nomis Solutions |
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| Marc Benioff's Fireside Chat with Om Malik at GigaOM Structure | ||||
| June 25 2009 |
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| Marc Benioff, Chairman and CEO of salesforce.com and Om Malik, founder and Senior Writer for GigaOM, discuss the real-time cloud at GigaOm's Structure 09 conference. |
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| Marc Benioff Introduces the Real-Time Cloud in London | ||||
| April 07 2009 |
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| Marc Benioff Introduces the Real-Time Cloud in London |
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| Welcome to the Real-Time Cloud with Marc Benioff | ||||
| March 23 2009 |
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| Marc Benioff introduces Salesforce.com's strategy for enterprise cloud computing at CloudForce NYC. |
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| Oracle's Anthony Lye on Its Social CRM Strategy | ||||
| October 17 2008 |
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| Anthony outlines how, by bringing Web 2.0 tools into the enterprise, Oracle's Social CRM strategy will enable businesses to meet the changing expectations of customers and employees. He explains the business drivers behind the development of Social CRM and how it will support the creation of engaged customer communities and foster improved collaboration and sharing. |
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Comparing Cloud and On-Site CRM (for Small Business) |
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| September 27 2010 |
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|
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| There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics. |
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Medical Foods Sample Inventory Management |
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| September 01 2010 |
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| Nutricia, a unit of global food player Danone, has grown rapidly in recent years by developing and selling specialized nutritional products. Key to the their sales team’s success has been delivery of over 3,000 product samples to doctors and other health care professionals (HCPs) each month.
Yet Nutricia lacked a centralized way to track which HCPs received which samples from which salesperson. This meant the company was not capable of properly executing product recalls – putting them at significant federal regulatory risk.
Aptaria built a custom Salesforce application in the Cloud for Nutricia that provides full visibility into its product sample inventory. The solution enables sales reps to:
o Track and manage samples through a personal inventory captured in Salesforce.
o Accept samples into their inventory with a single click upon arrival from the Nutricia warehouse.
o Identify samples delivered to doctors and other HCPs without re-keying information.
To ensure seamless integration with Nutricia’s existing CRM, Aptaria built the application 100% on Force.com, Salesforce’s platform as a service (PaaS) offering. |
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EnterpriseWizard CRM and Cloud Computing |
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| June 19 2008 |
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| A CRM and Technology Platform from EnterpriseWizard and 3Tera. The SaaS delivery model can reduce buyer risk and deployment times, but it comes with its own set of challenges. This paper examines those issues and describes how they are addressed by a cloud computing infrastructure. |
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| CRM Cloud Computing Leader Salesforce.com Presents Strong 2011 Outlook | ||||
| April 13 2011 - TMCnet | ||||
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| read the full article >> | ||||
| Salesforce.com's CRM Cloud Computing Helps Wiel Brien Make Affordable Home Program Successful | ||||
| February 28 2011 - TMCnet.com | ||||
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| read the full article >> | ||||
| Salesforce.com 4Q Net Down 46%, Revenue Growth Continues | ||||
| February 24 2011 - Wall Street Journal | ||||
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| read the full article >> | ||||
| Can Salesforce.com Make its Presence Felt in the Cloud Computing Market? | ||||
| February 11 2011 - Nasdaq | ||||
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| read the full article >> | ||||
| Microsoft Releases CRM Services in the Cloud | ||||
| January 20 2011 - Internet.com | ||||
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| read the full article >> | ||||