SaaS Marketing Strategy Advisors founder and managing partner, Peter Cohen, has more than 20 years’ experience developing and implementing successful marketing strategies for technology companies, including Prime Computer, Computervision, Lotus Development, IBM, Davox/Concerto, Red Bend Software and Authoria.

Peter has designed and supported marketing strategy for a broad range of SaaS and on-premise solutions including design and manufacturing automation systems, office productivity applications, mobile device management software, contact center solutions, web conferencing systems, and talent management applications.

Contributions

• Article: SaaS Renewals and the Multiplier Effect - June 2009
  A description of the critical role of renewals to a successful SaaS business model. Includes an assessment of the leading SaaS vendors' cost of customer acquisition relative to the lifetime customer revenues.
  
  
• Article: Ten Essentials of Software-as-a-Service Solution Marketing - January 2009
  A guide to the ten essential elements for successfully marketing a SaaS solution to enterprises.
  
  

Blog: Practical Advice on SaaS Marketing