Copyright © 2011 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

![]() |
Build Your Own Cloud?This issue includes features such as:
|
| Feedback welcomed at magazine@cloudbook.net | |
| Download the PDF (46.62MB) |
|
| Open the PDF in Your Browser (Recommended for Safari)(46.62MB) |
| Featured Stories |
| Video Content |
| Authors |
| Other Issues |
| Can Cloud Computing Help Fix Health Care |
| by Scott Donahue |
| Few topics have dominated the political news cycle over the past year more than health care reform. The recently passed Patient Protection and Affordable Care Act is aimed at improving the quality, cost, and accessibility of health care in the United States – an indisputably massive but much-needed undertaking. This article discusses how cloud computing may end up mending a health care system that has largely let a decade of IT innovation pass by and now finds itself trapped in inefficiency and stifled by legacy IT systems. |
| read the full story >> |
| Facilitating Brand Ambassadors at Facebook Scale |
| Context Optional Enables Brands to Socialize, While Joyent Provides the Underlying Cloud Infrastructure |
| by David Macias & Vince Vasquez |
| A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale. |
| read the full story >> |
| SaaS for the Enterprise: Moving from Traditional (On-Premise) Software |
| by Jeff Saling |
| Aside from the arguments about what is “real” SaaS versus Cloud (private or public), many traditional software companies are looking at how to move with the market. Having spent the last few years creating a SaaS business within a traditional software company, I am sometimes asked to speak about the journey. Many assume it’s about creating the right multi-tenant architecture or sorting out the technical vagaries of a pure open-source technology stack. While the technology decisions and designs are critical, there are many things on the critical path. In this article, I’ll introduce just a few critical path items in technology, pricing, customer service and contracts. |
| read the full story >> |
| Build Your Own Cloud? |
| Many organizations avoid cloud computing because they have too much invested in their existing data centers. Cost, complexity and IT resources prevent them from building their own clouds, but that's about to change. |
| by Jeff Vance |
| What’s the state of your data center? In a down economy, with IT resources scarce, an inefficient data center is the equivalent of throwing money away. This article discusses the opportunity to build your own cloud. |
| read the full story >> |
| Managing a Cloud Service Level Agreement |
| Managing a cloud service level agreement effectively requires two different modes, each with its own set of unique demands -- business as usual mode and crisis mode |
| by J Bruce Daley & Alan Rudolph |
| Business as usual mode revolves around the normal execution of operations to ensure a reliable service. The data center is up and running, the metrics for downtime, latency, and other measurements are being met. There is a lot of work that needs to done to maintain this order, but the pace of events is steady and everyone knows what to expect. |
| read the full story >> |
| Rafi Jacoby, Director of R&D at Context Optional, discusses how Context Optional assists brands to become social network insiders. | ||
| Rafi Jacoby shares his experience running Context Optional’s infrastructure on Joyent’s cloud. | ||
| Cloud.com CEO Sheng Liang discusses the movement to the cloud. | ||
| Cloud.com CEO Sheng Liang shares some insights regarding his company. | ||
| J Bruce Daley |
| Founder & CTO at Test Common, Inc |
| A recognized expert in software Bruce Daley has founded or co-founded six enterprises with very different business models - a publication (The Siebel Observer), a radio business (eCommerce Update), an event (The Enterprise Software Summit), a consulting business (Great Divide Research) an investment advisory firm (Rabbit Ears Capital Advisors) and a social network to test software (Test Common). His publications have been read in over 34 countries and he has a patent (pending) for software testing. |
| View J Bruce's Cloudbook Profile |
| Scott Donahue |
| Vice President at Triple Tree |
| Scott joined TripleTree in 2006. For more than 15 years he has delivered a wide variety of strategic analysis and business development expertise to top technology firms. Having served in operational, investment, and advisory roles during his career, Scott has built deep knowledge in IT operations and service delivery approaches including: utility computing; heterogeneous data center operations; storage infrastructures; telecommunications and wireless operations management/OSS; and service-oriented architectures. Most recently, Scott was vice president and lead analyst at Tier 1 Research, a Wall Street independent research provider focusing on IT infrastructure where he demonstrated thought leadership and provided technical and financial analysis on a wide range of companies including buy/sell recommendations on over 25 top public software firms. Prior experience includes both work in venture capital focused on driving investments in technology and telecommunications services and in operational and management roles at start-up and leading technology firms including a subsidiary of ADC Telecommunications. Scott holds a B.A. in Economics from UC Santa Barbara and an M.B.A. with Distinction from the University of Michigan. |
| View Scott's Cloudbook Profile |
| David Macias |
| CEO at ideaWaves |
| David’s career has led him up to the clouds and back again. He has led the charge, in marketing, as well as building a myriad of cloud services, content that rains from the cloud, and rain catching devices, as well. These include game distribution services, games, social networking sites, consumer electronic devices and accessories as well as numerous software platforms to deliver them all. |
| View David's Cloudbook Profile |
| Alan Rudolph |
| Senior Vice President at Polycom |
| Alan is an expert on the economics of cloud computing and in the acquisition and integration of consulting companies. Alan Rudolph has been actively involved in the successful implementation of applications and the building of consulting practices for over 25 years. He was a Managing Director at ACS responsible for the company’s Applications Solutions Group. Prior to coming to ACS, he was director of product delivery at Corio before and after its acquisition by IBM. Prior to that, Mr. Rudolph served as COO of Planalytics, a business intelligence company, where he was recruited to reorganize the company’s sales and marketing, product development, and financial operations. |
| View Alan's Cloudbook Profile |
| Jeff Saling |
| VP, Callidus On-Demand at Callidus Software Inc |
| Line of business sales and operations executive / general manager for enterprise class high technology, software and/or professional services solutions based businesses. Specialization in SaaS transition for on-premise enterprise software companies seeking to enter the SaaS (or Cloud) service delivery arena. |
| View Jeff's Cloudbook Profile |
| Jeff Vance |
| Journalist at Sandstorm Media |
| Jeff is a freelance writer who focuses on next-generation technology trends. Recent feature stories have appeared in CIO and Network World, among others. He also works with private clients, including OpenAir, Code Green Networks and MediaPR, writing white papers, case studies and thought-leadership articles. |
| View Jeff's Cloudbook Profile |
| Vince Vasquez |
| Co-Founder at Cloudbook.net |
| As one of the founders of Cloudbook, Vince assists emerging Cloud Computing companies in telling their stories to the broader community interested in everything Cloud related. |
| View Vince's Cloudbook Profile |
![]() |
Cloudbook Journal: Vol 2 Issue 4, 2011 Cloudbook Journal Volume 2 Issue 4 Building a Private Cloud In this issue of the Cloudbook Journal, we share stories such as: * Building a private cloud * Scaling your SaaS business through multi-tenancy * Consumer cloud computing * First move advantage to moving to the cloud * How Cloud Computing applies to calibration management ... and more! |
| Read Vol 2 Issue 4 |
![]() |
Cloudbook Journal: Vol 2 Issue 3, 2011 Cloudbook Journal Volume 2 Issue 3 Blueprints to the Cloud In this issue of the Cloudbook Journal, we cover areas such as:
|
| Read Vol 2 Issue 3 |
![]() |
Cloudbook Journal: Vol 2 Issue 2, 2011 Cloudbook Journal Volume 2 Issue 2 The Cloud Takes on Supply Chain This issue includes stories such as:
|
| Read Vol 2 Issue 2 |
![]() |
Cloudbook Journal: Vol 2 Issue 1, 2011 Looking Ahead: A Cloud Report from 2015 This issue includes features such as:
|
| Read Vol 2 Issue 1 |
![]() |
Cloudbook Journal: Vol 1 Issue 7, 2010 Run Your Core Business In The Cloud This issue includes features stories such as:
|
| Read Vol 1 Issue 7 |
![]() |
Cloudbook Journal: Vol 1 Issue 5, 2010 The Next Cloud Battleground? This issue includes featured stories such as:
|
| Read Vol 1 Issue 5 |
![]() |
Cloudbook Journal: Vol 1 Issue 4, 2010 Is the Cloud Broken? This issue includes features such as:
|
| Read Vol 1 Issue 4 |
![]() |
Cloudbook Journal: Vol 1 Issue 3, 2010 Security This issue includes features such as:
|
| Read Vol 1 Issue 3 |
![]() |
Cloudbook Journal: Vol 1 Issue 2, 2010 Counting the Cloud In this issue the following topics are covered:
|
| Read Vol 1 Issue 2 |
![]() |
Cloudbook Journal: Vol 1 Issue 1, 2010 Inaugural Issue In this issue, discover:
|
| Read Vol 1 Issue 1 |