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| Vol 1 Issue 4 | 2010 |
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Is the Cloud Broken?This issue includes features such as:
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| Featured Stories |
| Articles |
| Video Content |
| Authors |
| Other Issues |
| Location Plus the Cloud is the New Killer App |
| It's Cloud Marketing! |
| by Kathryn Koegel |
| In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles. |
| read the full story >> |
| Is the Cloud Broken? |
| And a Look at How a Second Generation Cloud Provider Offers a Solution |
| by Vince Vasquez |
| The underlying architecture chosen by first-generation cloud providers borrows heavily from the server consolidation and virtualization era. The major difference is that the pools of compute cores are now being deployed as public-facing services, versus running the previous generation of siloed applications. Unfortunately, the resulting inefficiencies prevent full realization of the cloud promise of truly low-cost, high-performing, elastic computing. In response, Joyent has emerged as a second generation provider, rethinking fundamental cloud architecture, and ushering in the era of what they call “Smart Computing.” |
| read the full story >> |
| The Hidden Costs of Internal Clouds |
| by Ellen Rubin |
| Concerns about security and loss of control in public clouds have led to an alternative model—the internal cloud—that replicates the cloud environment inside the corporate firewall. With servers, applications and data within the enterprise walls, internal clouds can provide many of the benefits of cloud computing without the potential risks when the computing environment is provided by a third party. Unfortunately, the economics of internal clouds makes them inherently less efficient than the public cloud, especially as new technology makes the public cloud safer and more reliable. |
| read the full story >> |
| Accurately Monitoring Cloud SLAs |
| by J Bruce Daley & Alan Rudolph |
| Once the Service Level Agreement (SLA) has been negotiated, the actual work of managing the relationship begins. Interestingly, the responsibility of monitoring performance falls to the customer. Without the right processes and tools, this can be more difficult than it looks. |
| read the full story >> |
| SOASTA on Amazon: Game Changing Performance Testing |
| by Vince Vasquez |
| In a very real way, SOASTA and Amazon grew up together: SOASTA with its game-changing performance testing application CloudTest, and Amazon with its game-changing Cloud Computing environment EC2. Together, they are helping companies like Intuit answer the crucial question of whether their Web sites can withstand huge increases in traffic, and generate the information necessary to optimize their architecture and implementation. |
| read the full story >> |
| Cloud Backup and Recovery for Small Businesses |
| HybridgeIT Deploys Zmanda Cloud Backup: Zmanda Leverages Amazon S3. The Combination Provides a Modern Alternative to Backup and Recovery. |
| by Vince Vasquez |
| Companies like HybridgeIT, which provides virtual IT services for small businesses, are deploying Zmanda Cloud Backup to revolutionize disaster recovery plans. In turn, Zmanda is leveraging Amazon S3 storage cloud to store backup archives of its customers. What this all means for small businesses is that they can now backup, archive, access, and restore years of their company’s critical data - on demand - via the cloud. |
| read the full story >> |
| The Intersection of Enterprise Mobility and Cloud Computing |
| Three Critical Mobility Factors that can Make or Break the Success of Your Cloud Initiative |
| by Raffi Tchakmakjian |
| End-user-driven connectivity in a cloud infrastructure can often lead to degraded service and minimized benefits when organizations rely on mobile workers to manually establish connectivity. Unbudgeted access costs and security holes only exacerbate the problem when mobile employees make expensive and unsecured connectivity choices from the field. As 70% of the North American workforce is now mobile, cloud-based environments require a transparent mobile policy management strategy. More corporate data now resides on mobile devices and is distributed on off-site servers; protecting that data is becoming a mission-critical priority. Visibility and control of the myriad ways end-users access and leverage a cloud computing environment are crucial to ensuring a successful mobile investment. |
| read the full story >> |
| Former VP of Marketing for Joyent Adrian Ludwig provides an overview to Joyent's smart computing. | ||
| Adrian Ludwig, former VP of Marketing, provides a chalk talk discussion regarding Joyent's view of smart computing. | ||
| Joyent CEO and Co-Founder David Young introduces Joyent. | ||
| SOASTA CEO and Founder Tom Lounibos introduces SOASTA | ||
| Tom Lounibos talks about SOASTA's experience running on Amazon EC2. | ||
| HybridgeIT CEO Martin Dunsby discusses the challenges businesses face with traditional backup and recovery to tape and how the cloud provides a more modern alternative. | ||
| Zmanda CEO Chander Kant describes his experience utilizing Amazon's S3 offering. | ||
| J Bruce Daley |
| Founder & CTO at Test Common, Inc |
| A recognized expert in software Bruce Daley has founded or co-founded six enterprises with very different business models - a publication (The Siebel Observer), a radio business (eCommerce Update), an event (The Enterprise Software Summit), a consulting business (Great Divide Research) an investment advisory firm (Rabbit Ears Capital Advisors) and a social network to test software (Test Common). His publications have been read in over 34 countries and he has a patent (pending) for software testing. |
| View J Bruce's Cloudbook Profile |
| Kathryn Koegel |
| Marketing Practice Lead at Primary Impact |
| Kathryn Koegel is a multi-disciplinary marketing professional with experience in online, mobile, television and print media and advertising. Her expertise includes company positioning, corporate communications, sales development, primary market research and whitepaper development and speechwriting. |
| View Kathryn's Cloudbook Profile |
| Ellen Rubin |
| Founder & VP of Products at CloudSwitch, Inc |
| Ellen Rubin is the Founder & VP of Products at CloudSwitch. She's an experienced entrepreneur with a proven track record in founding innovative technology companies and leading strategy, market positioning and go-to-market. Prior to founding CloudSwitch, Ellen was a member of the early management team at Netezza (NYSE: NZ), the pioneer and market leader in data warehouse appliances, where she helped grow the company to over 125M in revenues and a successful IPO in 2007. Prior to Netezza, she founded Manna, an Israeli and Boston-based developer of real-time personalization software. Rubin began her career as a marketing strategy consultant at Booz, Allen & Hamilton, and holds an MBA from Harvard Business School and an undergraduate degree from Harvard College. |
| View Ellen's Cloudbook Profile |
| Alan Rudolph |
| Senior Vice President at Polycom |
| Alan is an expert on the economics of cloud computing and in the acquisition and integration of consulting companies. Alan Rudolph has been actively involved in the successful implementation of applications and the building of consulting practices for over 25 years. He was a Managing Director at ACS responsible for the company’s Applications Solutions Group. Prior to coming to ACS, he was director of product delivery at Corio before and after its acquisition by IBM. Prior to that, Mr. Rudolph served as COO of Planalytics, a business intelligence company, where he was recruited to reorganize the company’s sales and marketing, product development, and financial operations. |
| View Alan's Cloudbook Profile |
| Raffi Tchakmakjian |
| Vice-President at Trellia Networks |
| Entrepreneurial technology executive specialized in creating new products & services and bringing them to market |
| View Raffi's Cloudbook Profile |
| Vince Vasquez |
| Co-Founder at Cloudbook.net |
| As one of the founders of Cloudbook, Vince assists emerging Cloud Computing companies in telling their stories to the broader community interested in everything Cloud related. |
| View Vince's Cloudbook Profile |
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Cloudbook Journal: Vol 2 Issue 4, 2011 Cloudbook Journal Volume 2 Issue 4 Building a Private Cloud In this issue of the Cloudbook Journal, we share stories such as: * Building a private cloud * Scaling your SaaS business through multi-tenancy * Consumer cloud computing * First move advantage to moving to the cloud * How Cloud Computing applies to calibration management ... and more! |
| Read Vol 2 Issue 4 |
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Cloudbook Journal: Vol 2 Issue 3, 2011 Cloudbook Journal Volume 2 Issue 3 Blueprints to the Cloud In this issue of the Cloudbook Journal, we cover areas such as:
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| Read Vol 2 Issue 3 |
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Cloudbook Journal: Vol 2 Issue 2, 2011 Cloudbook Journal Volume 2 Issue 2 The Cloud Takes on Supply Chain This issue includes stories such as:
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| Read Vol 2 Issue 2 |
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Cloudbook Journal: Vol 2 Issue 1, 2011 Looking Ahead: A Cloud Report from 2015 This issue includes features such as:
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| Read Vol 2 Issue 1 |
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Cloudbook Journal: Vol 1 Issue 7, 2010 Run Your Core Business In The Cloud This issue includes features stories such as:
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| Read Vol 1 Issue 7 |
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Cloudbook Journal: Vol 1 Issue 6, 2010 Build Your Own Cloud? This issue includes features such as:
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| Read Vol 1 Issue 6 |
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Cloudbook Journal: Vol 1 Issue 5, 2010 The Next Cloud Battleground? This issue includes featured stories such as:
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| Read Vol 1 Issue 5 |
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Cloudbook Journal: Vol 1 Issue 3, 2010 Security This issue includes features such as:
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| Read Vol 1 Issue 3 |
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Cloudbook Journal: Vol 1 Issue 2, 2010 Counting the Cloud In this issue the following topics are covered:
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| Read Vol 1 Issue 2 |
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Cloudbook Journal: Vol 1 Issue 1, 2010 Inaugural Issue In this issue, discover:
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| Read Vol 1 Issue 1 |