Copyright © 2011 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

![]() |
Inaugural IssueIn this issue, discover:
|
| Feedback welcomed at magazine@cloudbook.net | |
| Download the PDF (35.76MB) |
|
| Open the PDF in Your Browser (Recommended for Safari)(35.76MB) |
| Featured Stories |
| Video Content |
| Authors |
| Other Issues |
| Clouds and the Future of Data Center Networks |
| by David Yen |
| Today’s data centers stand at the epicenter of powerful technological and economic trends. Cloud computing, together with processing, storage, security and software technologies that make it possible, are already straining the capabilities of legacy data center networks. The resource sharing in cloud computing allows significant cost reduction while enhances agility. It also enables the pay-as-you-go model. Yet, the data center intra-network interconnects all servers, storage, appliances, and routers in the data center. Achieving these results requires fundamental changes to the network itself. |
| read the full story >> |
| The Ascent of Incent for Marketing |
| by Christine Crandell |
| Sales people, cynics have said, are coin operated – driven solely by financial incentives. Marketing people, on the other hand, are generally salaried and have their attention fragmented across a range of different activities including some with only remote ties to revenue generation. Yet marketing and sales are co-dependent functions and their coordination is critical to any company’s success. One pragmatic way of bringing the two into line involves rethinking the approach used to compensate Marketing people who, like their counterparts in Sales, also respond to incentives. |
| read the full story >> |
| Taking the First Steps Towards Cloud Computing |
| by J Bruce Daley & Alan Rudolph |
| Cloud computing today appears distant and different from every perspective, but its benefits should be clear to even the most casual observer. By making better use of hardware, software, and people, cloud computing saves money. Although it is based on some interesting technologies, the real innovations in cloud computing are in pricing. |
| read the full story >> |
| A Flexible and Interoperable Cloud Operating System |
| by Ignacio M Llorente |
| Future enterprise data centers will look like private clouds supporting a flexible and agile execution of virtualized services, and combining local with public cloud-based infrastructure to enable highly scalable hosting environments. The key component in these cloud architectures will the cloud management system, also called cloud operating system (OS), being responsible for the secure, efficient and scalable management of the cloud resources. Cloud OS are displacing “traditional” OS, which will be part of the application stack. |
| read the full story >> |
| Christine Crandell |
| SVP of Global Marketing at Accept Software |
| There are three mottos that I live by: ‘Take your business personally’, ‘deliver high impactful results’ every day, and ‘stay outside the box’. These are reflected throughout my work, play and life. |
| View Christine's Cloudbook Profile |
| J Bruce Daley |
| Founder & CTO at Test Common, Inc |
| A recognized expert in software Bruce Daley has founded or co-founded six enterprises with very different business models - a publication (The Siebel Observer), a radio business (eCommerce Update), an event (The Enterprise Software Summit), a consulting business (Great Divide Research) an investment advisory firm (Rabbit Ears Capital Advisors) and a social network to test software (Test Common). His publications have been read in over 34 countries and he has a patent (pending) for software testing. |
| View J Bruce's Cloudbook Profile |
| Ignacio M Llorente |
| Full Professor & Head of Research Group at Complutense University of Madrid |
| Ignacio M Llorente, PhD in Computer Science (UCM) and Executive MBA (IE Business School), is a Full Professor in Computer Architecture and Technology, and the Head of the Distributed Systems Architecture Research Group at Complutense University of Madrid. He has held several appointments as an independent expert for the European Commission (Information Society and Media Directorate-General); visiting positions at the Institute for Computer Applications in Science and Engineering (NASA Langley Research Center, Hampton, VA); consultancy positions with Sun Microsystems; and a Senior Researcher position in the Advanced Computing Lab at CAB (CSIC/INTA center associated to NASA Astrobiology Institute). |
| View Ignacio M's Cloudbook Profile |
| Alan Rudolph |
| Senior Vice President at Polycom |
| Alan is an expert on the economics of cloud computing and in the acquisition and integration of consulting companies. Alan Rudolph has been actively involved in the successful implementation of applications and the building of consulting practices for over 25 years. He was a Managing Director at ACS responsible for the company’s Applications Solutions Group. Prior to coming to ACS, he was director of product delivery at Corio before and after its acquisition by IBM. Prior to that, Mr. Rudolph served as COO of Planalytics, a business intelligence company, where he was recruited to reorganize the company’s sales and marketing, product development, and financial operations. |
| View Alan's Cloudbook Profile |
| David Yen |
| Vice President and General Manager, Fabric and Switching Technologies Business Group at Juniper Networks |
| David Yen, Ph.D., serves as the Executive Vice President and General Manager of the Fabric and Switching Technologies Business Group, for Juniper Networks. Dr. Yen came to Juniper from Sun Microsystems, Inc., where he served in a broad range of executive assignments during his nearly 20-year tenure. In the '90s, his team developed Sun's first- and second-generation multi-CPU SMP servers, which transformed Sun from a workstation company to a leading enterprise server company. After Dr. Yen took over Sun's Microelectronics group in 2001, he turned around Sun's declining SPARC business by focusing on execution and innovation. His group introduced the industry's first 8-core, 32-thread general-purpose processor in 2005 and developed it into a multi-billion dollar business. |
| View David's Cloudbook Profile |
![]() |
Cloudbook Journal: Vol 2 Issue 4, 2011 Cloudbook Journal Volume 2 Issue 4 Building a Private Cloud In this issue of the Cloudbook Journal, we share stories such as: * Building a private cloud * Scaling your SaaS business through multi-tenancy * Consumer cloud computing * First move advantage to moving to the cloud * How Cloud Computing applies to calibration management ... and more! |
| Read Vol 2 Issue 4 |
![]() |
Cloudbook Journal: Vol 2 Issue 3, 2011 Cloudbook Journal Volume 2 Issue 3 Blueprints to the Cloud In this issue of the Cloudbook Journal, we cover areas such as:
|
| Read Vol 2 Issue 3 |
![]() |
Cloudbook Journal: Vol 2 Issue 2, 2011 Cloudbook Journal Volume 2 Issue 2 The Cloud Takes on Supply Chain This issue includes stories such as:
|
| Read Vol 2 Issue 2 |
![]() |
Cloudbook Journal: Vol 2 Issue 1, 2011 Looking Ahead: A Cloud Report from 2015 This issue includes features such as:
|
| Read Vol 2 Issue 1 |
![]() |
Cloudbook Journal: Vol 1 Issue 7, 2010 Run Your Core Business In The Cloud This issue includes features stories such as:
|
| Read Vol 1 Issue 7 |
![]() |
Cloudbook Journal: Vol 1 Issue 6, 2010 Build Your Own Cloud? This issue includes features such as:
|
| Read Vol 1 Issue 6 |
![]() |
Cloudbook Journal: Vol 1 Issue 5, 2010 The Next Cloud Battleground? This issue includes featured stories such as:
|
| Read Vol 1 Issue 5 |
![]() |
Cloudbook Journal: Vol 1 Issue 4, 2010 Is the Cloud Broken? This issue includes features such as:
|
| Read Vol 1 Issue 4 |
![]() |
Cloudbook Journal: Vol 1 Issue 3, 2010 Security This issue includes features such as:
|
| Read Vol 1 Issue 3 |
![]() |
Cloudbook Journal: Vol 1 Issue 2, 2010 Counting the Cloud In this issue the following topics are covered:
|
| Read Vol 1 Issue 2 |