Sramana Mitra

Technology Strategy Consultant at Independent

Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her first book series, Entrepreneur Journeys is available from Amazon.com.

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Contributions
Podcast: Bootstrapping: Doing More for Your Business with Less
A serial entrepreneur, strategy consultant, and Forbes columnist, Sramana Mitra takes aim at this essential route along the roadmap to startup success with Boostrapping: Weapon of Mass Reconstruction. Along with the incisive analysis and commentary that have popularized her blog and Forbes columns, Mitra showcases successful entrepreneurs and their lessons from the bootstrapping trenches. Important issues like doing more with less, getting started with little or no capital, and validating the market on the cheap are discussed.


Podcast: Sramana Mitra on Entrepreneur Journeys
Forbes magazine columnsit & entrepreneur, Sramana Mitra, shares entrepreneurial advice & tips gleaned from conversations with leading successful entrepreneurs & CEOs. She discusses business success in a recession, marketing, internet traffic building, finding good mentors & advisors, & thoughts on industries with the most profit potential in the next decade.


Article: Salesforce.com Shows Strength
Despite the challenging market conditions, Salesforce.com is set to cross the 1 billion revenue milestone. I believe the SaaS sector is relatively recession proof, and Salesforce.com's performance this quarter is more evidence of the sector's strength.


Article: SaaS: SuccessFactors, Citrix, Omniture and RightNow
SaaS companies help businesses cut costs, which is why they should thrive in this weak economy.


Article: SaaS-ing Back At The Economy
Which would you rather be: a Wall Street banker without a job or a small company? In these times, in the midst of an economic meltdown, the choice should be obvious. And in the technology sector, whom would you rather sell to: lots of small customers or a few big ones, particularly those in the financial services sector? That choice should also be obvious.


Article: Deconstructing The Cloud
Computing went from centralized mainframes to distributed desktop PCs, and is now going back to another centralized model: cloud computing, which lets users access and manipulate data from applications stored on the Internet rather than computer networks.


Article: Top 8 SaaS Stocks
We've been looking at SaaS losely for a while now. Let's do a recap of the "Top 8 SaaS Stocks" that I am tracking. I also want to reiterate that I believe SaaS stocks are recession-proof.


Article: More SaaS: Concur, Taleo and RightNow
Sramana continues to believe that SaaS companies will do well during the recession. In demonstrating such strong results, they are making a case for investors to better understand why.


Article: SaaS Roundup
SaaS companies have been doing well in the face of a weak economy as SaaS deployments require less upfront investment.


Article: Enterprise 3.0 = (SaaS + EE)
To come up with new ideas, or to position your existing SaaS technology on a problem that matters to customers today, Sramana suggests you focus on the Extended Enterprise trend.


Books


Entrepreneur Journeys Vol 3
Positioning: How to Test, Validate, and Bring Your Idea to Market


By Sramana Mitra
September 22 2009

This is the third book in Sramana Mitra's Entrepreneur Journeys series. In Volume three she showcases case study after case study of successful entrepreneurs who have analyzed their markets and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra's book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.


Entrepreneur Journeys Vol 2
Bootstrapping: Weapon of Mass Reconstruction


By Sramana Mitra
April 23 2009

Along with the incisive analysis and commentary that have popularized her blog and Forbes columns, Mitra showcases a dozen successful entrepreneurs and their lessons from the bootstrapping trenches. Overflowing with lively entrepreneurial tangents, theories, and behind-closed-doors-experience, the book rises to the level of economic policy discussion while simultaneously offering practical advice from experienced bootstrappers. Important issues like doing more with less, getting started with little or no capital, and validating the market on the cheap are discussed with the likes of Om Malik of GigaOm and Greg Gianforte of RightNow.


Entrepreneur Journeys Vol 1


By Sramana Mitra
September 22 2008

In Entrepreneur Journeys, Volume One, serial entrepreneur and Forbes columnist Sramana Mitra offers you a seat at the table with an eclectic group of successful entrepreneurs and delivers an intimate look at how to build a thriving business. As one entrepreneur speaks with another, readers gain access to case studies exploring the alleys of entrepreneurship in a way that only an experienced strategist like Mitra can probe and extract. Her synthesis of key learnings and incisive analysis add great depth to discussions on bootstrapping, disruptive business models, and addressing unmet market needs.
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