Cloudbook Profile: Rauline Ochs - IPED at Everything Channel

Rauline Ochs brings more than 23 years of experience building technology sales, marketing, distribution and operations teams. As Senior Vice President and General Manager at IPED, she is responsible for the operations, management, strategy and execution of IPED's worldwide channel intelligence, consulting and education services.

Ochs is an industry veteran holding executive channel chief positions with the IBM corporation, BEA Systems and Oracle. Her most recent assignment was executive vice president at Safeco Insurance where she led corporate marketing, distribution and sales with responsibility for 8,500 independent agents.

A native Californian, Ochs holds a B.A. in economics from the University of California, Irvine and an MBA from the University of Southern California.

Contributions

Contributions

Article: Partner Programs Are Changing
December 10 2010 - CRN Magazine
If your traditional technology vendor has yet to embrace cloud computing or lacks educational resources, you might want to consider doing business with one of the newer players.

Article: The Healthcare Stimulus and You
November 29 2010
The Healthcare Stimulus is driving Doctors to the cloud. Physicians proving meaningful use of electronic medical/health records are offering an incentive of up to $64,000 (over five years). There are 25 criteria for "meaningful use," including computerized physician order entry (CPOE), electronic information distribution, e-prescriptions, and the incorporation of lab results into EHRs as discrete data.

Article: Shopping for Cloud Vendors
October 25 2010 - CRN Magazine
Four things to consider when selecting cloud vendor partners.

Article: Leading In A World of Change
September 24 2010 - CRN Magazine
Rauline Ochs takes a look at how the cloud has caused a shift in customers' needs and this impacts the solutions you provide and new ways to position your business for success.

Report: Can You See Beyond the Clouds?
September 02 2010
This eBook provides insight into how service providers and vendors can work together to unlock the strategic and monetary potential behind cloud-based sales.

Podcast: Teaching Partners to See the Horizon behind the Cloud
September 01 2010 - CRN
Learn how vendors can help solution providers understand the changes in customer buying behaviors. Put your best foot forward as solution providers determine who they will move forward with in this new indirect eco-system.

Video: Channel Transformations: Prepare Your Business for the Future
September 01 2010
Customers are changing buying behavior, drastically changing business models. Rauline Ochs's keynote from XChange Americas 2010 explains the drivers behind this transformation including cloud computing, Iaas and Saas.

Article: Grabbing The CRM Opportunity
August 23 2010 - CRN Magazine
As we watch the transition to the cloud take place before our eyes, Rauline offers a couple of observations as solution providers determine when and where to invest

Rauline Ochs

SVP & General Manager at IPED at Everything Channel