Cloudbook Profile: Rafi Jacoby - Context Optional, Inc

Rafi Jacoby, Director R&D, has over a decade of experience solving complex technical problems as an engineer and architect. Prior to Context Optional, Rafi held positions at Sun and various startups. He holds degrees in Computer Science and Philosophy from Oberlin College. His focus at Context Optional is on stability, scalability and building cutting-edge solutions for our customers.

Featured Stories
Contributions

Featured Stories

Facilitating Brand Ambassadors at Facebook Scale
Context Optional Enables Brands to Socialize, While Joyent Provides the Underlying Cloud Infrastructure
by David Macias & Vince Vasquez
A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale.
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Contributions

Cloudbook Video: Brands Get Social
August 26 2010
Context Optional Director of R&D, Rafi Jacoby, talks about how ContextOptional assists Brands to become Social Network insiders, building compelling apps to get their message out on platforms such as Facebook.

Cloudbook Video: Context Optional Runs on Joyent
August 26 2010
Context Optional Director of R&D, Rafi Jacoby, talks about many of the benefits derived by running facebook applications on Joyent.

Article: The Promise and Reality of the Cloud
June 22 2010
A Recap of Rafi Jacoby’s talk at GigaOm Structure 2010. The Director of R&D at Context Optional had the opportunity to speak at GigaOm Structure 2010 on a panel titled “The Promise…and Reality…of the Cloud” a workshop hosted by their cloud hosting provider, Joyent. The panel included representatives from Dell, AKQA, and Fwix. Each company’s spokesperson represented a different perspective of the cloud: selling private clouds. Launching on the cloud, or moving projects into the cloud to avoid being a hosting business.

Rafi Jacoby

Director of R&D at Context Optional, Inc