Lisa Arthur is a twenty-four year marketing veteran, a senior executive, with hands on, in the trenches experience. She currently serves as Aprimo's Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives.
At Oracle, Lisa helped build CRM as a business category; at Akamai she engineered re-branding and repositioning, helping to build a strategy the company still executes today, including the move to applications delivery; at Mindjet she turned around marketing and helped drive the company’s repositioning and new product strategy.
Lisa is a seasoned keynote speaker and a lively spokesperson. Web 2.0, Office 2.0, Gartner Asia, Frost and Sullivan, Stanford University and MIT are just a sample of the events and institutions at which she has spoken. She has authored articles and has been regularly quoted by business and technology publications: Bob, CIO, CMO, Asia’s Wall Street Journal Today, Sales and Marketing Management, e-Commerce Times, CRM Magazine, eWeek, InfoWorld, Internet Week and Forbes. She is currently co-authoring with business partner, Michael Bloom, Fear of Marketing – Why the Companies that Connect People are Disconnected.
When Lady Gaga and her team couldn’t find an integrated social media platform that met their specific needs, they did exactly what you would expect these avant-garde trendsetters to do: they decided to “poke the box” and build one themselves.
Now, Lady Gaga’s business manager, Troy Carter, and entrepreneur Matthew Michelsen have joined forces to create Backplane, a hi-tech start-up tasked with designing a digital platform to unite online communities around specific interests.
Industry accolades can be a double-edged sword.
That may sound somewhat strange, at first. But, hear me out.
You see, on the one hand, it’s always a thrill to be recognized for your accomplishments. But, on the other hand, that recognition is also typically a reminder of how much hard work remains to be done.
Most people return from a trip to Hawaii with memories of magnificent beaches, lush flora, delectable food and the awe-inspiring volcanoes.
After my 2002 Maui trip, I came back with all those memories –plus one more.
Social media marketing is maturing.
Many organizations have already transitioned from a tactical to a strategic approach, and I’m hearing more and more reports about social media campaigns that are delivering solid, proven ROI.
How hot is geo-location advertising?
Hot enough that perhaps Google and Apple pushed the envelope on privacy in hopes of beefing up their maps of cell towers and Wi-Fi hot spots.
As the AP reports, both Google and Apple said last month that they collect data from smartphones and other electronic devices and use it to update their databases.
Ever since Britain’s Prince William and his longtime girlfriend Kate Middleton announced their engagement last November, the media, the paparazzi –and yes, marketing departments, too –have been working at a fever pitch to make sure we’re all included in the celebration.
The Big Day is set for April 29, and analysts predict the Royal Wedding will garner a worldwide tv audience of 1 billion, while royalty enthusiasts pump a whopping $1 billion into the U.K. economy.
Lisa Arthur talks about the future of Teradata and Aprimo. By leveraging the most innovative Teradata warehouse technology with Aprimo integrated marketing management solutions, this powerful combination gives CMOs the ability to translate Big Data into essential insights and analytics. With these insights, they can take smart, decisive action to support their strategic goals.
As I predicted, integrated marketing management (IMM) is rapidly gaining steam as one of the year’s hottest marketing topics –and for good reason. An IMM strategy can increase ROI by improving performance across multiple business functions, and companies that use an integrated approach are beginning to report impressive results.
Results of the most recent CMO Survey are out, and the data shows that top marketing executives at US firms are feeling increasingly optimistic about both the economy and their own companies.
Marketing today is increasingly digital, data-driven and measurable.
Does that mean marketers will soon need advanced degrees in fields like IT and/or mathematics in order to succeed?
Not quite.
Unrelenting budget and revenue pressures are forcing CMOs to work harder than ever to maximize their marketing strategies. Aprimo CMO, Lisa Arthur, offers her recommendations on effective ways for marketers to succeed in a challenging environment.
Lisa Arthur knows how to identify good opportunities, and she found a spectacular one, she says, in pursuing the CMO job at Indianapolis-based Aprimo, Inc. Being the head marketer for a company that designs products for marketers to use on daily is a departure from her earlier marketing roles at other high-tech companies like Oracle, Akamai Technologies and Mindjet. Here She discusses how dashboards are critical to a CMO and the responsibilities of managing marketing efforts accross a global organization. Ms Arthur serves as Aprimo's Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives.
Aprimo is going on-demand in a big way, which Arthur says is now "table stakes" based on the company's research. On-demand is also essential to provide easy to configure and use solutions for businesses that won't tolerate complexity.
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