As Founder and Managing Director of Sixteen Ventures, Lincoln Murphy brings over 15 years experience in on-demand and network-centric software product development and Business Architecture, focusing exclusively on SaaS since 2004. Working with clients of all sizes, from Startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS Business Architecture.
The Managing Director at Sixteen Ventures, Lincoln Murphy, Discusses how Google & Apple have changed the distribution landscape for SaaS & Mobile making App Stores & Marketplaces a new reality for SaaS vendors and their distribution strategies.
The “Freemium Model,” a marketing tactic where a Software-as-a-Service (SaaS) vendor has both a free and paid version of their product, has gained substantial traction in recent years. Freemium in SaaS can be used as an effective go-to-market strategy, but it is the rare case where this method leads to a substantial increase in paying customers; it more often leads to increased overhead, negative product positioning, and can lead to overall failure.
Freemium has significant risks associated with it and without fully understanding these risks, and without fully examining the market, their product, and their company, SaaS vendors using the “Freemium Model” almost always fail; this paper is designed to stop that.
This is a work in progress that sets out to define the Software-as-a-Service (SaaS) Business Architecture. This is an early version without much detail and we welcome input, but caution those commenting to temper their biases. Legacy software vendors, Open Source consulting companies, Virtualization vendors, and SaaS framework vendors are more than welcome to post. For more information or to post your comments go to the Sixteen Ventures Blog.
SaaS multi-tenancy shared infrastructure and resources in a single application that serve multiple clients has been the subject of great debate that often begins and ends at the technical / architectural level. Like any good technology decision, multi-tenancy should be driven by the underlying business strategies explored in this seminar. Beyond the acknowledged benefits of improved operational efficiency multi-tenancy allows the SaaS vendor to monetize beyond the application, streamline sales and gain important competitive advantages.
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