Kevin Dobbs

Founder & Managing Partner at Montclair Advisors, LLC

By Mark Stelzner

Kevin is the founder of Montclair Advisors, a leading strategic advisory firms exclusively focused on assisting software companies with the business side of Software-as-a-Service. For the last 20 years Kevin has held executive positions with public and private software firms with operational responsibility for sales, marketing, business development, product and corporate strategy.

He is an Oracle alumni who started his technology career working for industry icons like Marc Benioff, Craig Conway, Terry Garnett, and Chris Greendale inside of various marketing functions including managing Oracle’s lead generation group that lead’s for Tom Siebel’s inside sales team.

Kevin has focused his career on how to use enterprise application software as a catalyst for transformational business change inside of all sizes of organizations. Some of his big ideas include launching the largest shared services financial application platform which IBM benchmarked at over 150,000 concurrent users, rolling out the first self-service human resources platform to the market, creating the largest employee portal for GM and DaimlerChrysler and launching the market’s first SaaS-based talent management suite platform and transitioning several software firms to SaaS.

One area of Kevin’s long-term interests has been delivering easy-to-use business applications over the Internet for all types of end users. Kevin has transitioned several firms to a SaaS business model, and based on his unique perspectives of the software market, it became clear that there was an interesting market opportunity. Although there was not only a need for a technology perspective when delivering SaaS, but there is an equally important aspect which are the best practices on how to run a successful SaaS business, which led Kevin to form Montclair Advisors.

Prior to Montclair Advisors, Kevin was SVP at Workstream, one of the early providers of SaaS-based Talent Management software. Kevin was responsible for company’s product strategy that included the development and launching of the industry’s first SaaS-based Talent Managements suite - TalentCenter™. Kevin also oversaw and integrated a number of Workstream’s acquisitions including Bravanta, HRSoft, ProAct Technologies and Exxceed.

Prior to Workstream, Kevin held senior management positions in the marketing, business development and product marketing at Kadiri, Workscape, Edify, Walker Interactive and Oracle Corporation.

Kevin is an active member of the SaaS and HCM communities, having spoken at many industry conferences, events, user groups, forums and seminars. Kevin has been cited in dozens of publications and is the primary author of the popular Smart SaaS blog, drawing thousands of readers per month covering leading firms such as Taleo, SuccessFactors and Workday as well as sector analysis of SMB financial services and office productivity tools.

Kevin is a graduate of the University of Oregon and resides in Oakland, California with his wife and three sons. Kevin can be reached at kevin@montclairadvisors.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Mark Stelzner is Founder and Managing Partner at Inflexion Advisors and Founder of JobAngels.org.

  •   Contributions  
  •   Blog Feed  
Contributions
Web Resource: Montclair Advisors Public SaaS Index
This index tracks the publicly traded Software-as-a-Service companies that are on both the NASDAQ and NYSE. Using the PSI you can look across the spectrum of firms, see today's stock prices, market caps and other business metrics.


Article: Glossary of Terms for SaaS and Cloud Computing
The Managing Director at Montclair Advisors, Kevin Dobbs, shares a set of definitions for basic terms and concepts around Software-as-a-Service and Cloud Computing.


Article: Part 2: How Much Does it Take to Start a SaaS Company?
It definitely takes a commitment to build a true SaaS company, especially when you consider some facts about SaaS companies that have gone public. Hear is an overview of those facts and what they mean for start-ups.


Article: How Much Investment Does it Take to Start a SaaS Company?
Here is a list of Public SaaS companies and the initial investments they required to get started. Entrepreneurs and investors may need a good deal of money to get going, but for those that reach critical mass and go public, there is a tremendous payback.


Article: Will Oracle Really Take Over the SaaS Market?
Kevin Dobbs gives an overview of the past, present, and future of Oracles achievements. After working at Oracle for almost five years he says that when Ellison sets his mind to something he usually gets it.


Web Resource: Montclair Advisors: SaaS Business Profiles
Kevin Dobbs of Montclair Advisors profiles SaaS companies and talks to key members of their executive staffs.


Article: Doing Everything to Lower Customer Acquisition Costs
Kevin discusses a conversation he had with Bill Soward, CEO, and Greg Schneider, VP of Marketing at Adaptive Planning. He talks about the company's approach to building a SaaS sales pipeline in tough economic times.


Article: Comparing Darwin's Evolution and HCM SaaS Software
Based on what has been happening with the economy, the Human Capital Management software world is going to be forced to do a quick evolution.


Article: What are Venture Capitalists Saying About SaaS?
Kevin discusses what Venture Capital firms including Intel Capital, Emergence Capital Partners, ClossLink Capital, Hummer Winblad and Merrill Lynch are saying about the Software-as-a-Service market.


Report: SaaS Sector Reports - SMB Financial Productivity Software
A new set of SaaS providers has emerged with products designed specifically for the small business owner. Many of these new software services are very low cost and some were even free, and because of this, the adoption of these products has been rapid. These Sector Reports cover the incumbent software providers and the promising new SaaS suppliers.


Report: SaaS Sector Reports - SMB Office Productivity Software
A new set of SaaS providers has emerged with products designed specifically for the small business owner. Many of these new software services are very low cost and some were even free, and because of this, the adoption of these products has been rapid. These Sector Reports cover the incumbent software providers and the promising new SaaS suppliers.


Article: Is Open-Source CRM Right for Your Company?
You can save funds and boost functionality but only if you're technologically ready As the economic downturn lingers, businesses are looking for ways to move forward without making huge investments. One idea is to use open-source CRM software to save the cost of a license fee. But just because you save the money on that part of the application doesn't necessarily mean that it's cost-free.


Article: What Does Force.com Mean for Your Business?
If you already use Salesforce.com, you may be a good candidate for the cloud Force.com is a cloud-based development environment for building and hosting online applications. For companies looking to build on top of the Salesforce.com platform, this could be an enticing opportunity to extend Salesforce to meet their needs or to develop whole new applications.


Article: IDC Predicts SaaS Market to Grow by 42% in 2009!
IDC Predicts SaaS Market to Grow by 42% in 2009!


Article: SaaS Consolidation Starts in 2009
As the economy continues to struggle, it also presents some interesting opportunities for stronger SaaS companies to pick up marketshares and eliminate competitors.


Article: Hybrids, Cross-Overs and TaaS, Oh My!
Kevin explains three types of new business models, Hybrids, Cross-Overs and TaaS.


Article: Subscription for Success in 2009
According to reports by Verizon and Gartner Software-as-a-Service will be one of the top spending market segments in 2009. The reason for this is that these types of technology investments can lower the total cost of running a business.


Article: TCO is a SaaS Company's Best Friend
Even Software-as-a-Service sales professionals are skilled at ROI selling but now ROI is out and TCO or Total Cost of Ownership is back in. The reason is that buyers are not concerned with investments or benefits but with reducing and managing costs.


Article: SaaS by the Numbers
The overall SaaS business model is about monitoring and measuring metrics, ratios and statistics.


Article: Give Away Software! Are You Crazy?
With the economy in such tough shape, with customers on the sidelines with no budget to buy software, maybe now is the time to embrace a Freemium software strategy.


Article: Hard to be Small, SaaS and Public
Kevin talks about how tough it is for publicly traded SaaS companies in an economic slow down.


Article: Moving Over to SaaS
Kevin covers the steps required to transform a traditional software business into a Software-as-a-Service model.


Report: Comparing Darwin's Evolution to HCM SaaS Software
An Overview of the important considerations related to the longer term investment in Human Capital Management software during the recession. This Paper highlights key considerations when debating your HCM software options, especially when evaluating Software-as-a-Service based options.


Article: Top 10 SaaS Survial Tips
Kevin provides a few tips for Software-as-a-Service firms to weather the economic downturn.


Podcast: Finally, A Smart, Simple, IT-free, Mid-market Talent Management Suite
Kevin Dobbs discusses Workstreams on-demand mid-market solution an enterprise-level Talent Management solution.


Video: Smart. Simple. Stress-free. Workstream TalentCenter
Smart. Simple. Stress-free. Workstream TalentCenter - Kevin Dobbs, Writer and Producer


Video: Smart. Simple. Scandle-free. Workstream TalentCenter
Smart. Simple. Scandle-free. Workstream TalentCenter - Kevin Dobbs, Writer and Producer


Video: Smart. Simple. Spreadsheet-free. Workstream TalentCenter
Smart. Simple. Spreadsheet-free. Workstream TalentCenter - Workstream, 2006 Kevin Dobbs, Writer and Producer


Presentation: TalentCenterONE - On-Demand Enterprise Workforce Management Solutions
Webcast: TalentCenterONE - On-Demand Enterprise Workforce Management Solutions for Only 1 Dollar Per Employee Per Month


Smart SaaS
by Kevin Dobbs
subscribe
  • ServiceSource: Avalon - Next Gen SaaS Solution
  • January 31 2012
    ServiceSource is a leader in an emerging field called Service Revenue Management, which for most technology companies refers to management of their ongoing subscription maintenance streams.  The company offers a technology platform and a suite of applications, as well as a managed services capability for some of their largest technology customers.  Some of their recognizable [...] ...
    read more >>

  • 5 Tips For Starting a SaaS Business
  • January 26 2012
    At Montclair Advisors I work with many different types and sizes of software firms that are jumping into the SaaS business model for the first time.   Here are a few tips that I would tell a new client who is looking to get into the SaaS business in 2012. Think “Whole Product” A SaaS offering is [...] ...
    read more >>

  • SaaS Predictions for 2012
  • December 29 2011
    As it turned out I was right about 50% of my predictions last year, so here’s my educated guesses for what is going to happen to the SaaS market in 2012: #10  Oracle will buy Netsuite. I know this isn’t much of a surprise since Larry Ellison owns approximately 65% of Netsuite, but with the RightNow acquisition, [...] ...
    read more >>

  • SaaS Business Profile: Eloqua
  • December 06 2011
    Company:          Eloqua Started:             1999 Located:            Vienna, Virginia Geography:       Global Market:              Revenue Performance Management Products:         Marketing Automation platform and Revenue Performance Management applications that help growing businesses align their sales and [...] ...
    read more >>

  • SaaS Momentum – Major Funding Announcements
  • November 21 2011
    Over the past few months SaaS companies have continued to announce very large funding rounds as they are demonstrating the power of their subscription-based business platforms. Many of these firms are deciding to do large private rounds before filing to go public. Here is a quick round-up of some of these firms: The company has [...] ...
    read more >>

  • Interesting 2011 Oracle OpenWorld
  • October 11 2011
    For the SaaS world, Oracle’s OpenWorld has lately been all about hardware and the Exastack products. These offerings have limited appeal to all but the largest SaaS ISV’s.   The good news is that there were some new announcements though that were much more interesting for the SaaS community at last week’s [...] ...
    read more >>

  • SaaS Buyers: TCO vs. ROI
  • September 22 2011
    The buying habits of software buyers over the past couple of years has really shifted. The way software was sold in the recent past was by promoting its revenue-producing benefits or the Return On Investment (ROI). This changed when the Great Recession hit the broader software market and buyers started thinking less about ROI and [...] ...
    read more >>

  • SaaS Makes Good Sense, Even in a Recession
  • September 07 2011
    Depending on who you listen to, things are either recovering slowly, or we are slipping back into a recession. It can be argued that for most software companies, if you are selling a SaaS-based solution then it shouldn’t affect your business very much. In fact, as the economy gets tighter for [...] ...
    read more >>

  • Force.com: Is Their Platform Strategy Rolling or Stalling?
  • August 03 2011
    With Dreamforce ‘11 coming up later this month, I thought it might be interesting to do a quick review of what I am seeing in the market around the Force.com initiative.  Salesforce has been one of the early proponents of using a Platform-as-a-Service or PaaS solution in building out your SaaS business.   I believe that [...] ...
    read more >>

View My Blog
View My LinkedIn Profile
Twitter