By Evan Goldberg
Ken Rudin is a man who is comfortable on the leading edge of technology, whether he is designing it or evangelizing it. He is one of the few people who has been both a VP of Engineering and a VP of Marketing, and this is not by chance. Ken has a unique ability to understand product concepts at a deep level and then explain them clearly to potential customers.
Ken has applied these skills to some of the leading lights in Silicon Valley, right from the very beginning of his career when he was a product manager in Oracle's core database group. Over many years in several ventures he developed an expertise in data warehousing and business analytics. He also has had the unique opportunity to be involved in the nascent phases of several leading SaaS technologies, including NetSuite, salesforce.com, and Siebel CRM OnDemand.
Now Ken is combining his deep experience in Business Analytics and SaaS to deliver the power of analytics to companies for whom it was previously out of reach. He is passionate about the power of Analytics to help companies and individuals achieve more.
Ken approaches all problems with a sharp and open mind, a great sense of team play, and an exceedingly clever sense of humor, which is why so many have enjoyed being his colleague over the years.
Evan Goldberg is Founder, Chairman and CTO of Netsuite
Ken Rudin, Founder of LucidEra, defines his companies success and explains how they help sales managers gather and process information through analytics.
Find out how the SaaS model is fundamentally changing the way companies buy software. You will hear expert opinion, insight, and discussion about how companies like yours can demand more. Presenters MR Rangaswami, Founder, Sand Hill Group Dan Druker, SVP of Marketing and Business Development, Intacct David Knight, VP Webex Platforms Ken Rudin, CEO, LucidEra Doug Harr CIO, Ingres
Read Bob Warfield's interview. It's in three parts and covers an introduction to LucidEra, Ken's experiences with raising money and his observations of the SaaS marketplace.