Cloudbook Profile: Ken Boasso

As a founder of Keychain Logic, the premier Software-as-a-Service revenue acceleration company, Ken Boasso brings over 20 years' experience in building highly successful strategic business development & sales teams to the emerging SaaS sector. With broad experience marketing and selling technology services and applications, Ken's teams have generated more than $3.2 billion in profitable new contract revenue for start-ups, companies in turnaround mode, and Fortune 100 enterprises. The principle author of Transforming the Software Industry, the Software & Information Industry Association's whitepaper on SaaS adoption and acceleration, Ken is also chairs the ISV Best Practices Committee in the SIIA's SaaS Executive Council. He holds a bachelor's degree from the University of California at Davis and a masters in business administration from St. Mary's College of California.

Contributions

Contributions

Article: Accelerated Revenue Growth in an Evolving Market - Part 5
August 18 2006
Unveiled at Software & Information Industry Association (SIIA) Software-as-a-Service (SaaS) Executive Council meeting, this case study was developed to demonstrate how certain sales and marketing techniques can effectively accelerate SaaS revenue growth during the industry's transformation.

Podcast: Sales & Marketing in a SaaS world
August 10 2006
Ken Boasso of Keychain Logic talks about Sales & Marketing in a SaaS world.

Article: Accelerated Revenue Growth in an Evolving Market - Part 4
July 19 2006
Unveiled at Software & Information Industry Association (SIIA) Software-as-a-Service (SaaS) Executive Council meeting, this case study was developed to demonstrate how certain sales and marketing techniques can effectively accelerate SaaS revenue growth during the industry's transformation.

Article: Accelerated Revenue Growth in an Evolving Market - Part 3
June 08 2006
Unveiled at Software & Information Industry Association (SIIA) Software-as-a-Service (SaaS) Executive Council meeting, this case study was developed to demonstrate how certain sales and marketing techniques can effectively accelerate SaaS revenue growth during the industry's transformation.

Article: Accelerated Revenue Growth in an Evolving Market - Part 2
May 18 2006
Unveiled at Software & Information Industry Association (SIIA) Software-as-a-Service (SaaS) Executive Council meeting, this case study was developed to demonstrate how certain sales and marketing techniques can effectively accelerate SaaS revenue growth during the industry's transformation.

Article: Accelerated Revenue Growth in an Evolving Market - Part 1
May 18 2006
Unveiled at Software & Information Industry Association (SIIA) Software-as-a-Service (SaaS) Executive Council meeting, this case study was developed to demonstrate how certain sales and marketing techniques can effectively accelerate SaaS revenue growth during the industry's transformation.

Ken Boasso

Co-Founder & Chief Evangelist at Keychain Logic