Kathryn Koegel is a multi-disciplinary marketing professional with experience in online, mobile, television and print media and advertising. Her expertise includes company positioning, corporate communications, sales development, primary market research and whitepaper development and speechwriting.
| Location Plus the Cloud is the New Killer App |
|
| It's Cloud Marketing! |
| by
Kathryn Koegel |
| In the marketing sector, we used to talk about demographics or past purchase history as a
decent predictor of future intent. In online, “behavioral” data is used to target ads. Now,
through the power of cloud computing combined with data from mobile devices, we can
target consumers by location and as I believe, location is a much more precise way of
predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal
customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent
chance she might be in the market for the latest leggings – especially if she was reminded
we have them in all the latest colors and styles. |
| read the full story >> |
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