JP Morgenthal

Cloud Evangelist at Smartronix

JP Morgenthal has twenty-five years of information technology experience spread across a wide array of technology and business requirements with a demonstrated ability to architect complete systems inclusive of business justifications and ROI. An ability to communicate effectively with C-level, non-technical and engineering-level individuals in both written and spoken form and is a respected authority on Enterprise Architecture, SOA/BPM and Cloud Computing. Mr. Morgenthal is also the author of three book, the most recent release is "EII: A Pragmatic Approach"

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Contributions
Article: The Busy Executive's Service Oriented Architecture Reference Guide
There is so much confusion and misunderstanding of SOA in the market right now. Here is a guide to help get a quick understanding of what SOA is without getting mired in heaps of technology jargon and hype.


Article: The Busy Executives's Quick Cloud Computing Reference Guide
As an executive, you may be hearing many different viewpoints about Cloud Computing, some of them promising significant IT cost reductions and reductions in capital expenditures. Similarly, you are hearing about the potential downsides of Cloud Computing, such as unexpected outages imparing your ability to operate or increased opportunity for data leakage and privacy and confidentiality breeches. Here is a quick primer to provide busy executives with a non-vendor-oriented view of Cloud Computing realities.


Article: Metering and Instrumentation: Two Critical Features of Cloud Service
The application server revolution has led to a generation of software developers that believe that the container can do all your instrumentation and metering for you, thus removing the impetus to build this into the application. You must make more of your application observable when developing large-scale real world services used by hundreds of thousands, or even millions of users.


Article: A Better Metric for Analyzing the Value of the Cloud
While you may be reading and hearing about positive financial and the economic analysis regarding the benefits of Cloud Computing, those anayses are based on unrealistic total cost of ownership (TCO), return on investment (ROI) and misinterpreted CapEx/OpEx calculations. These calculations are missing a complete understanding for the value of the Cloud in the IT service delivery equation, which is why comparing Cloud Computing alternatives requires a modern metric that fully understands the service delivery model.


Podcast: Disassembling the SOA & BPM Relationship
SOA & BPM are strange bedfellows for sure. Each one, alone, struggle to be understood, yet the industry is fast to couple them. However, if we explore this coupling in more depth, there is little detail as to how these two entities relate on anything more than a pure technical implementation level. Is that the only relationship they share? Should these two entities have a deeper relationship? In this talk, JP Morgenthal breaks down the underpinnings of SOA & BPM and illustrates the real story behing SOA & BPM. Registration Required


Presentation: Disassembling the Cloud
This Presentation from SYS-CON's Cloud Computing Expo breaks down cloud into key components and discusses benefits at each layer.


The Tech Evangelist
Leading IT Innovation One Blog Entry At A Time
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  • Cloud Needs Application Architects To Understand IaaS
  • February 02 2012
    Application development has been moving in the direction of platform abstraction. That is, the need for developers to have detailed knowledge of the infrastructure that the application was being deployed on was becoming less important with increasing sophistication of the application platform for which they were developing. Cloud computing is now reversing this course of [...] ...
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  • Why Poor Data Classification in Government Will Impact BYOD
  • January 18 2012
    In recent discussions with IT leaders from both federal and Department of Defense sides of US government, representatives stated that they are having a heck of a time accommodating expansive growth in mobile computing. This is critical given that today, in most cases, agencies and departments still have control over which mobile devices can be [...] ...
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  • Adventures in Cloudwashing: Are You the Cloud Or in the Cloud?
  • December 21 2011
    Anyone who is working intimately with cloud computing and having critical conversations regarding this medium will eventually be party to the “cloudwashing” conversation. Cloudwashing: the activity of associating all your products with cloud computing even though it doesn’t meet core attributes that define cloud computing as created either by de jure or de facto processes. [...] ...
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  • Start Building Your Next Generation IT Department Now
  • December 12 2011
    David Johnson’s Blog piece really got my goat. In this piece, “Meet Jamie - A HERO With The Power To Force Change,” Johnson paints a sales representative that has rejected his IT department’s choices for device support in favor of an unsanctioned Bring Your Own Device (BYOD) strategy as a hero. Frankly, I believe Johnson [...] ...
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  • Become the Platform
  • November 01 2011
    Steve Yegge, a Google engineer, recently posted a long rant on Google+ about how Amazon does everything wrong and Google does everything right. Probably the most traffic generated for Google+ since they launched, which is why he most likely still has a job. While it was painfully excruciating to get through, I wanted to make [...] ...
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  • Cloud Conundrum: Private Cloud Computing With A Pay-for-Use Model
  • September 20 2011
    One of the touted benefits of cloud computing is supposed to be that it is a metered service. Much like your water and electric, the cloud is supposed to allow users to access compute resources as needed and be charged only for what is used. This is a great model for users of cloud computing [...] ...
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  • Cloud and Tablets Favor the Content Publisher, LANs and PCs Favor the Content Creator
  • September 14 2011
    I recently added a Vizio tablet to my list of technological acquisitions. It’s a relatively good Android-based tablet that is very reasonably priced compared to equivalent functional models. However, I realized today a pattern emerging regarding my usage of the device--I’m more willing to pay for content when using my tablet than I was on [...] ...
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  • There Is No ROI in Cloud Computing
  • September 07 2011
    Return-on-Investment (ROI), perhaps the biggest crock-of-$%@& metric ever applied to the information technology industry. How does one measure return? If we use monetary return, then the question, “how much money did I make on my investment in a $10K server,” is relatively impossible to answer. One must consider the software run on that server, what [...] ...
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  • Defining DevOps
  • August 15 2011
    Recently a member of the LinkedIn DevOps group started a discussion entitled, “Concise description of DevOps?” This member’s post focused on clarifying DevOps as a role mainly for the purposes of simplifying his recruiting efforts. The member pointed out that recruiters and vendors are starting to overload the term in an attempt to attract a [...] ...
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  • Thar Be Danger in That PaaS
  • July 31 2011
    There's a lot of momentum behind moving to Platform-as-a-Service (PaaS) for delivery of applications on the cloud, but is there enough maturity in PaaS to deploy a mission-critical application? Here's a story regarding one loyalty program provider that offers his customers SaaS solutions. This SaaS provider deployed his platform on a PaaS that offered SQL [...] ...
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  • Cloud Enables Big Business to Play Like SMBs
  • June 23 2011
    I can store pedabytes of data in the cloud. I can run my E-mail, communications, CRM, HR and Accounting in the cloud. My employees can live and work anywhere in the world thanks to the cloud. The Internet was the great equalizer. On the Web small businesses and large enterprises were virtually indistinguishable from each [...] ...
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  • Cloud Multi-tenancy Includes Network Bandwidth
  • May 25 2011
    There's been a lot of discussion about multi-tenancy since the arrival of cloud computing. Multi-tenancy is the act of hosting multiple non-related resource allocations on the same hardware. For example, with regard to virtual machine instances, the concepts surrounding multi-tenancy are multiple virtual machine instances all running on the same servers sharing the CPUs, memory, [...] ...
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  • Dependency Creep Can Impact Your Cloud Migration Strategy
  • May 10 2011
    With Cloud Computing emerging on the scene as a solution to a number of computing use cases, it will drive modernization of your existing systems. Perhaps it's just a new interface for driving mobile access to corporate data or consolidating standalone servers into a Cloud for achieving greater utilization from fewer resources. In either case, [...] ...
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  • A Concise List of Business Use Cases for Cloud Computing
  • April 21 2011
    This blog entry can also be seen at: http://blogs.smartronix.com/?p=114 At the upcoming Interop Las Vegas Show (5/10/2011) I’m presenting “A Roadmap for Transitioning to Cloud Computing”. One of the key steps in my roadmap is identifying a business use case for cloud computing. I started with a quick search on the topic to see what [...] ...
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Books


Enterprise Information Integration: A Pragmatic Approach
Using SOA & Ontology to drive integration of disparate information sources


By J P Morgenthal
May 02 2005

This book is written for IT and business executives to gain an understanding of how to best leverage data as an asset for their organization. This book shows you how SOA, semantics, BPM and metadata combine to provide a powerful solution for turning the multitude of data and applications into real, usable information. Moreover, it provides the knowledge to pragmatically approach implementation and allows you to learn from real case studies from successful EII implementations.
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