Jeff Whatcott

SVP of Marketing at Brightcove, Inc

As Vice President of Marketing at Brightcove, Jeff Whatcott leads all marketing activity for the company. Prior to joining Brightcove Jeff launched Acquia, a commercial open source startup, and continues as an advisor to the company. Prior to Acquia, Jeff served as vice president of marketing and business development in Adobe's enterprise business unit, responsible for the Flex and LiveCycle product lines. Prior to Adobe, Jeff held a variety of senior product leadership positions at Macromedia and Allaire.

Jeff is a proven thought leader in web platform technology strategy and a passionate advocate of the open source development model and community-centered marketing. He is a frequent public speaker and panelist on topics including open source, social publishing, and rich Internet applications.

Jeff holds a Bachelor of Science degree in economics and Master of Business Administration degree, both from Brigham Young University. Fluent in English and Japanese, Jeff has helped grow strong businesses and form successful alliances worldwide.

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Video: Brightcove, Delve See Fast Growth and Profitability from Non-Media Clients
Jeff Whatcott talks about non-media customers from such businesses and universities who want to use video for marketing and other purposes being the biggest and fastest growing sector for video service companies.


Video: Jeff Whatcott at NAB 2009
Jeff discusses the integration of Adobe's editing software with Brightcove's product platform.


Article: Video to Flood Corporate Networks, Too
Jeff Whatcott of Brightcove says the company is focusing on the opportunity as corporate marketers get savvy to the use of Web video. He think's it's a huge new market.


Article: Brightcove Touts Deeper Adobe Flash Integration
Online video management firm Brightcove Inc has entered a strategic alliance with Adobe Systems Inc that will integrate new Flash capabilities into its video player, while also hooking more directly into Adobe's creative tools.


Article: Brightcove Basks In Light of Adobe's New Strobe
Xconomy interviews Jeff Whatcott about Brightcove's relationship with Adobe. Jeff Talks about Brightcove's server side API's for getting video into whatever framework to build a customer user experience.


Video: An Interview with Jeff Whatcott on Marketing Drupal and Acquia
Jeff explains that Acquia offers extended functionality in the cloud for Drupal and builds a business around this combination of Open Source and SaaS that also leverages network effects. This could make Acquia the Google of the Drupal community.


Article: Marketers Look Beyond Ads for New Ways to Use Online Video
Marketers Look Beyond Ads for New Ways to Use Online Video


Video: Sun Never Sets Over Brightcove: Big Global Expansion in Japan Announced
Jeff talks about Brightcove's expansion into Japan.


Video: Jeff Talks About Drupal and Acquia
Jeff talks about Drupal and Acquia


Brightcove Blog - Jeff Whatcott's Station
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  • HTML5 and the Rise of Hybrid Apps
  • November 30 2011
    Today we announced the general commercial availability of App Cloud, our second major product. You can learn all about it here. This post is the back story for why we built it. Let’s begin with a few somewhat controversial assertions: Native apps are not a fad. They are just getting started. That is a good thing. HTML5 is fundamentally t ...
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  • Dumb Question: To App or Not to App?
  • February 14 2011
    One of the perennial questions discussed in the mobile world over the past two years has been whether mobile apps or mobile web sites will "win" in the end.  The media likes to pitch it as a winner-take-all situation where five years from now consumers will predominantly be browsing on devices or using apps, but not both.  I've also heard partisan platform vendors pushing this idea. Well, according to the latest data ...
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  • Newspapers Don't Do Long Form
  • December 22 2010
    I was just reading a post by Matthew over at Gigaom that is a summary of our  ...
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  • Comscore Discovers Growth in European Mobile Users
  • September 29 2010
    Comscore just released a new report on the trends in mobile video consumption in Europe, and it's really interesting and promising.  You should download the full report here, but here are few of the highlights: Video consumption on mobile devices is up 66% in the past year In Spain, video co ...
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  • WebM and The New Online Video Landscape
  • May 19 2010
    Google's release of the new open source, royalty-free WebM video format and VP8 codec is big news today. Brightcove is enthusiastically joining Google, Mozilla, Opera, Adobe, and others in pledging support for WebM. Our COO and CTO are on stage out at Google I/O to tell the crowd w ...
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  • Solving the Online Video Monetization Puzzle
  • May 12 2010
    The image of a jigsaw puzzle kept coming to mind as I watched last week's Brightcove Video Monetization Summit. The good news is that the picture is starting to take shape. We recently published some ...
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  • April Showers Bring Encoding Quality, Player Customization, and Faster Uploads
  • April 28 2010
    Interest in online video continues to accelerate across many industries and throughout the world. Customers are getting more numerous, but they are also getting more sophisticated and demanding. We stay ahead of this wave of requirements by implementing agile development operating on 30 day iterations that resulted in a shipping release every month. I'm going to focus this post on just a few of our recent innovations in the areas of qua ...
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  • Facebook and The Emergence of the Socially-Validated Web
  • April 21 2010
    Today Facebook rolled out the Open Graph and their new set of Social Plugins at the f8 conference in San Francisco. As you will see later on on in this post, we believe this is a massively important innovation ...
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  • On Volcanoes, Drupal, and Community
  • April 19 2010
    The eruption of Eyjafjallajökull can shut down air traffic in Europe, but it can't shut down Brightcove and the global Drupal community.  Many US-based Brightcovers are stranded in the UK along with hundreds of Drupal fans (a.k.a. Drupalistas) across Europe who had planned to attend Drupalcon San ...
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