Jeff Vance

Journalist at Sandstorm Media

Based in Santa Monica, California, Jeff Vance regularly contributes feature articles and editorials to such publications as Network World, CIO, Datamation, Wi-Fi Planet, Cloudbook and many others.

After editing two high-tech insider investment newsletters, Mobile Internet Times and E-Infrastructure Times, Vance founded Sandstorm Media in August 2003. In addition to his own bylined articles, Vance works with private clients on their copywriting, marketing and social-media efforts.

Current and former clients include MediaPR, Wyse Technology, Code Green Networks, eEye Digital Security, MultiFactor Corporation, Airspace (now Cisco), GeoTrust (now VeriSign), Shelton Group and several others.

Vance started his career at PBS, writing and producing public-affairs programs and documentaries for WPSU-TV, while also working on national shows produced for BET and the Kettering Foundation. He has served as a consultant to both startups and Fortune 500 companies, advising clients about market trends, product positioning and marketing strategies.

  •   Featured Stories  
  •   Contributions  
Featured Stories
Cloud Security Starter Kit - Overview
by Jeff Vance
Security continues to be the number one obstacle to cloud adoption. Yet, despite widespread security concerns, cloud computing is taking off. The question now is not “will my organization move to the cloud?” Rather, it is “when?” This is the first story of a series of stories where Cloudbook will explore how to get started with cloud security. What are the bare essentials? How do you merge traditional controls with advanced technologies like DLP (Data Loss Prevention) and risk scoring? How will you convince auditors that your cloud projects are as secure as your on-premise ones?
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Smart Cloud Computing Takes Risk Out of Viral Marketing Campaigns
by Jeff Vance
When successful advertising campaigns go viral, even cloud-based applications struggle to accommodate demand spikes and traffic bursts. Global advertising agency AKQA turned to Joyent and its Smart Computing technology to design campaigns for “Facebook scale.”
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Why Now is the Right Time to Move Your Core Business Operations to the Cloud
by Jeff Vance
The risks of cloud computing have been completely turned on their head in the past year. Previously, businesses were wary of the cloud due to issues like security and reliability. Now, with cloud vendors having pushed beyond those obstacles, the risk is waiting too long. Many businesses are learning the hard way that the cloud is a competitive advantage for those who aggressively embrace it, but a distinct competitive impediment for those who sit on the sidelines.
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Could Data Sprawl in the Cloud Cost You Your Job?
by Jeff Vance
Despite the numerous cost-savings and productivity-boosting opportunities cloud computing presents, many organizations are struggling to take full advantage of them. Yet, CIOs face constant pressure to adopt new technologies in order to cut costs. As companies try to trim costs using the cloud, new data challenges emerge, and CIOs must cope with additional pressure from the rest of the organization. Without new data integration tools, CIOs risk losing control over the information they rely on, putting their very jobs in peril.
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Build Your Own Cloud?
by Jeff Vance
What’s the state of your data center? In a down economy, with IT resources scarce, an inefficient data center is the equivalent of throwing money away. This article discusses the opportunity to build your own cloud.
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Contributions
Article: 5 Overlooked Threats to Cloud Computing
A lack of understanding about security risks is one of the key factors holding back cloud computing. Report after report after report harps on security as the main speed bump slowing the pace of cloud adoption. But what tends to be overlooked, even by cloud advocates, is that overall security threats are changing as organizations move from physical environments to virtual ones and on to cloud-based ones. Viruses, malware and phishing are still concerns, but issues like virtual-machine-launched attacks, multi-tenancy risks and hypervisor vulnerabilities will challenge even the most up-to-date security administrator. Here are 5 overlooked threats that could put your cloud computing efforts at risk.


Article: 5 Cloud Computing Predictions for 2011
Here, though, are five more granular cloud computing predictions for 2011.