Greg Schulz

Sr. Advisor, Author and Consultant at The Server and StorageIO Group (StorageIO)

Greg Schulz is an independent IT industry advisor, author, blogger (http://storageioblog.com) and consultant. Greg has over 30 years of experience across a variety of server, storage, networking, hardware, software and services architectures, platforms and paradigms. Mr. Schulz brings the rare perspective of having been a IT professional working in different business sectors, a vendor, var, in addition to having been an analyst and advisory consultant across servers, storage, networks, hardware, software, virtualization and cloud services.

Greg gained his diverse industry insight knowledge from working in IT data centers and information systems management organizations. He has held numerous positions ranging from applications programmer and business systems analyst to server storage systems administrator, performance and capacity analyst, disaster recovery advisor and server, storage and networking strategist. Mr. Schulz has worked for various companies including an electrical power generating and transmission utility, financial services and transportation firms. Greg also worked for several storage and networking companies in a variety of customer facing roles ranging from systems engineering, sales to marketing and as a senior technologist involved with hardware, software and services.

After spending time as a customer and vendor, Greg became a Sr. Analyst at an IT analysis firm covering virtualization, SAN, NAS and associated storage management tools, techniques, best practices and technologies in addition to providing advisory and education services. In 2006, Greg leveraged the experiences of having been on the customer, vendor and analyst sides of the “IT table” to form the independent IT advisory consultancy firm Server and StorageIO Group (StorageIO).

Mr. Schulz has been involved with various storage related organizations including the Computer Measurement Group (CMG), Storage Networking Industry Association (SNIA), and RAID Advisory Board (RAB) along with vendor and technology focused user groups. Greg is extensively published and regularly appears in print, on-line as well as in person speaking at conferences, seminars and private events around the world.

Greg has received numerous awards and accolades including, in 2010, being named aVMware vExpert, and as an EcoTech Warrior by the Minneapolis St. Paul Business Journal based on his work with virtual storage, including his book “The Green and Virtual Data Center” (CRC). A testament to his active and engaging style, Mr. Schulz is an Edelman research top 100 blogger and top 25 twitter (@storageio) out of thousands of IT analysts across all topic areas and is top ranked in other venues including wefollow.com.

In addition to his thousands of reports, blogs, twitter tweets, columns, articles, tips, pod casts, videos and webcasts, Greg is also author of the books “The Green and Virtual Data Center” (CRC), being used in university courses, and the SNIA endorsed study guide "Resilient Storage Networks – Designing Flexible Scalable Data Infrastructures” (Elsevier). He is also a co-author and contributor for other book projects including “The Resilient Enterprise” (Symantec/Veritas).

Mr. Schulz is regularly quoted and interviewed as one of the most sought after independent IT advisors providing perspectives, commentary and opinion on industry activity. Greg has a B.A. in computer science and M.Sc. in software engineering from the University of St. Thomas. Learn more at www.storageio.com.


  •   Contributions  
  •   Books  
Contributions
Article: IT Optimization, efficiency, convergence and cloud conversations from SNW
Recently I did a presentation titled Cloud and Virtual Data Storage Networking (hmm, I think I know of a book with the same title) at the spring 2012 SNW in Dallas. My presentation was on the first morning of the session as I needed to be in Boston to record a video the following Tuesday morning, thus I missed out on the storm clouds and tornadoes that rolled in the next day.


Article: Part I: PureSystems, something old, something new, something from big blue
For a certain generation of IBM faithful or followers the recently announced PureFlex and PureApplication systems might give a sense of DejaVu perhaps even causing some to wonder if they just woke up from a long Rip Van Winkle type nap. Yet for another generation who may not yet be future IBM followers, fans, partners or customers, there could be a sense of something new and revolutionary with the PureFlex and PureApplication systems (twitter @ibmpuresystems).


Article: If March 31st is backup day, dont be fooled with restore on April 1st
With March 31st as world backup day, hopefully some will keep recovery and restoration in mind to not be fooled on April 1st.


Article: Going dutch and other Spring 2012 StorageIO activities
Spring 2012 StorageIO traveling out and about events are underway with activities already having occurred in New York City along with several online live and recorded web casts that you can find here and here. Other upcoming events and traveling to various venues include Dallas (SNW), San Francisco, Washington DC, Nijkerk Netherlands and Las Vegas among others you can see here. Themes and topics of these and other events include data center convergence, infrastructure optimization, data protection modernization, data protection for virtual and cloud environments, performance and capacity planning, metrics that matter and strategy among others.


Article: Why SSD based arrays and storage appliances can be a good idea (Part I)
There are many options for deploying solid state device (SSD) in storage, where and how is the best way and should drive form factor SSD be used in storage arrays?


Article: Why SSD based arrays and storage appliances can be a good idea (Part II)
This is the second in a two part series. There are many options for deploying solid state device (SSD) in storage, where and how is the best way and should drive form factor SSD be used in storage arrays?


Article: Cloud and Data Center books by Greg Schulz added to Intel Recommended Reading Lists
My two recent books The Green and Virtual Data Center and Cloud and Virtual Data Storage Networking have been added to the Intel Recommended Reading List for Developers.


Article: Are social media and networking a waste of time?
Are social media and networking including twitter, blogs, google+ and linkedin among other venues and mediums a waste of time or only for those who have nothing else to do? As with most things, the answer is it probably depends. However IMHO the answer is NO, social media and networking when incorporated as a part of doing business is not a waste unless like anything else you let it become a waste of time. I have chosen to leverage social media networking along with traditional mediums, venues, news letters, in person events, and other means of communicating, learning and doing business vs. ignoring it.


Article: Some alternative and fun Cloud API meanings
Hearing different discussions about APIs in general and cloud in particular got me thinking, besides the usual Application Programming Interface meaning, what other options exists including those to have some fun with. How about some of these among others to have some fun and take a quick break from the otherwise serious side of clouds, virtualization data and storage networking, backup, archive, VDI, data protection and management topics.


Article: Researchers and marketers dont agree on future of nand flash SSD
Marketers particular those involved with anything resembling Solid State Devices (SSD) will tell you SSD is the future as will some researchers along with their fans and pundits. Some will tell you that the future only has room for SSD with the current flavor de jour being nand flash (both Single Level Cell aka SLC and Multi Level Cell aka MLC) with any other form of storage medium (e.g. Hard Disk Drives or HDD and tape) being dead and to avoid wasting your money on them. Of course others and their fans or supporters who do not have an SSD play or product will tell forget about them, they are not ready yet. Then there are those who take no sides per say, simply providing comments and perspectives along with things to be considered that also get used to spin stories for or against by others.


Article: IT and storage economics 101, supply and demand
In my 2012 (and 2013) industry trends and perspectives predictions I mentioned that some storage systems vendors who managed their costs could benefit from the current Hard Disk Drive (HDD) shortage. Most in the industry would say that is saying what they have said, however I have an alternate scenario. My scenario is that for vendors who already manage good (or great) margins on their HDD sales and who can manage their costs including inventories stand to make even more margin. There is a popular myth that there is no money or margin in HDD or for those who sell them which might be true for some.


Article: Cloud and travel fun
Warning if you are a cloud purist who does not take lightly to fun in and around all types of clouds, well, try to have some fun, otherwise enjoy this fun in and around clouds post. On a recent trip to a video recording studio in the Boston (BOS) area, I took a few photos with my iPhone of traveling above, in and around clouds. In addition, during the trip I also used cloud based services from the airplane (e.g. Gogo WiFi) for cloud backup and other functions.


Article: AWS (Amazon) storage gateway, first, second and third impressions
Amazon Web Services (AWS) today announced the beta of their new storage gateway functionality that enables access of Amazon S3 (Simple Storage Services) from your different applications using an appliance installed in your data center site. With this beta launch, Amazon joins other startup vendors who are providing standalone gateway appliance products (e.g. Nasuni etc) along with those who have disappeared from the market (e.g. Cirtas). In addition to gateway vendors, there are also those with cloud access added to their software tools such as (e.g. Jungle Disk that access both Rack space and Amazon S3 along with Commvault Simpana Cloud connector among others). There are also vendors that have joined cloud access gateways as part of their storage systems such as TwinStrata among others. Even EMC (and here) has gotten into the game adding qualified cloud access support to some of their products.


Article: A conversation from SNW 2011 with Jenny Hamel
Topics covered during the discussion include: •Importance of metrics that matter for gaining and maintaining IT situational awareness •The continued journey of IT to improve customer service delivery in a cost-effective manner •Reducing cost and complexity without negatively impacting customer service experience •Participating in SNW and SNIA for over ten years on three different continents


Article: Cloud and Virtual Data Storage Networking now on Kindle
It only makes sense that a book about Clouds, Virtualization, Data Storage and Networking be available via a cloud service in electronic format. Amazon and my publisher (CRC Press Taylor and Francis) released a Kindle version of my new book Cloud and Virtual Data Storage Networking which joins the previously released hardcopy version also available at Amazon.com among other venues.


Article: Cloud, virtualization and storage networking conversations
Here is a link to a series cloud, virtualization and storage networking conversations posts that Im doing over at IT-Toolbox. Each post in the series covers various topics along with a frequently asked question that I encounter pertaining to clouds, virtualization and storage networking.


Article: Industry trend: People plus data are aging and living longer
Lets face it, people and information are living longer and thus there are more of each along with a strong interdependency by both. People living and data being retained longer should not be a surprise, take a step back and look at the bigger picture. There is no such thing as an information recession with more data being generated, processed, moved and stored for longer periods of time not to mention that a data object is also getting larger.


Article: Are Hard Disk Drives (HDDs) getting too big?
Lets start out by clarifying something, that is in terms of context or scope, big means storage capacity as opposed to the physical packaging size of a hard disk drive (HDD) which are getting smaller. So are HDDs in terms of storage capacity getting too big?


Article: Whats your take on open virtualization alliance and VMware?
Have you heard about the open virtualization alliance (OVA), their kernel based virtual machine (KVM) and their diverse membership list? If not, here is a link to the OVA FAQ, also take a moment and read this here that talks about OVA along with some perspectives commentary from others as well as myself.


Article: Industry Adoption vs. Deployment
Industry adoption and deployment may be one and the same depending on your viewpoint. However they can also mean different things depending on what you do or your area of interest. For example, when I hear the term industry adoption that means that the industry (press, media, bloggers, analysts, consultants, evangelists, vendors, vars, investors) are talking about something as being common place. On the other hand, when I hear industry deployment that means what customers or organizations are actually acquiring, deploying and routinely using on a broader scale. Sure they can and do often mean one and the same. However industry adoption in terms of things being talked about (socialized) often occurs before broad deployment.


Article: Summer greetings and happy holidays V2011
Best wishes for your summer holiday, keep in mind that unless you try something how can you have success, learn what works and does not work to leverage that for success. Dont be scared, give something new a try, you might just like it.


Presentation: Cloud storage: Dont be scared, however look before you leap
This web cast session takes a look at the state of public, private and hybrid cloud storage solutions and services including what you need to know to be prepared for a successful deployment. Topics to be covered include best practices, management and data protection in addition to navigating the hype and FUD associated with cloud storage today.


Article: Cloud and Virtual Data Storage Networking
For those who have read any of my previous posts, seen some of my articles, news letters, videos, pod casts, web casts or in person appearances you may have heard that I have a new book coming out this summer. Here in the northern hemisphere its summer (well technically the solstice is just around the corner) and in Minnesota the ice from the winter is off the lakes and rivers.


Article: Cloud conversations: Loss of data access vs. data loss
There is a difference between losing access to data and actually losing information.


Article: What do VARs and Clouds as well as MSPs have in common?
Looks at what Value Added Resellers (VARs) and IT Clouds have in common, for some its low cost while to others they provide trust and value.


Article: Clouds and Data Loss: Time for CDP (Commonsense Data Protection)?
There are many types of data loss including loss of accessibility or availability along with flat out loss. Let me clarify, loss of data availability or accessibility means that somewhere, your data is still intact, perhaps off-line on a removable disk, optical, tape or at another site on-line, near-line or off-line, its just that you cannot get to it yet. There is also real data loss where both your primary copy and backup as well as archive data are lost, stolen, corrupted or never actually protected. Clouds or managed service providers in general are getting beat up due to some loss of access, availability or actual data loss, however before jumping on that bandwagon and pointing fingers at the service, how about a step back for a minute. Granted, given all of the cloud hype and proliferation of managed service offerings on the web (excuse me cloud), there is a bit of a lightning rod backlash or see I told you so approach.


Article: Clouds are like Electricity: Dont be Scared
IT clouds (compute, applications, storage, and services) are like electricity in that they can be scary or confusing to some while being enabling or a necessity s to others not to mention being a polarizing force depending on where you sit or view them. As a polarizing force, if you are a cloud crowd cheerleader or evangelist, you might view someone who does not subscribe or share your excitement, views or interpretations as a cynic. On the other hand, if you are a skeptic, or perhaps scared or even a cynic, you might view anyone who talks about cloud in general or not specific terms as a cheerleader. Dont be scared of IT clouds, however look before you leap doing your homework.


Books


Cloud and Virtual Data Storage Networking
Enabling efficient, effective and productive information services and data infrastructures


By Greg Schulz
August 02 2011

The amount of data being generated, processed, and stored has reached unprecedented levels. Even during the recent economic crisis, there has been no slow down or information recession. Instead, the need to process, move, and store data has only increased. Consequently, IT organizations are looking to do more with what they have while supporting growth along with new services without compromising on cost and service delivery. Cloud and Virtual Data Storage Networking, by savvy IT industry veteran Greg Schulz, looks at converging IT resources and management technologies for facilitating efficient and effective delivery of information services, including enabling of Information Factories. Regardless of your experience level, Schulz guides you through the various technologies and techniques available for enabling efficient information services delivery. Coverage includes: • Information services delivery model options and best practices • Metrics for efficient E2E IT management • Server, storage, I/O networking and data center virtualization • Converged and cloud storage services (IaaS, PaaS, SaaS) • Data protection for virtual, cloud and physical environments • Data footprint reduction and data protection modernization • High Availability, Business Continuance, and Disaster Recovery This much-needed reference brings together technology themes and topics that are converging in IT and data center environments for enabling effective information services in a practical and hype free manner. When it comes to IT clouds and virtualization, you must look before you leap. This book will help you address the question of not if, rather when, where, with what, and how to leverage cloud, virtual, and data storage networking as part of your IT infrastructure today and in the future.


The Green and Virtual Data Center
Enabling business growth and productivity via effective computing


By Greg Schulz
January 29 2009

The Green and Virtual Data Center sets aside the political aspects of what is or is not considered green to instead focus on the opportunities for organizations that want to sustain environmentally-friendly economical growth. If you are willing to believe that IT infrastructure resources deployed in a highly virtualized manner can be combined with other technologies to achieve simplified and cost-effective delivery of services in a green, profitable manner, this book is for you. Savvy industry veteran Greg Schulz provides real-world insight, addressing best practices, server, software, storage, networking, and facilities issues concerning any current or next-generation virtual data center that relies on underlying physical infrastructures. Coverage includes: Energy and data footprint reduction Cloud-based storage and computing Intelligent and adaptive power management Server, storage, and networking virtualization Tiered servers and storage, network, and data centers Energy avoidance and energy efficiency Many current and emerging technologies can enable a green and efficient virtual data center to support and sustain business growth with a reasonable return on investment. This book presents virtually all critical IT technologies and techniques to discuss the interdependencies that need to be supported to enable a dynamic, energy-efficient, economical, and environmentally-friendly green IT data center. This is a path that every organization must ultimately follow.


Resilient Storage Networks
Designing Flexible and Scalable Data Infrastructures for cloud and traditional environments


By Greg Schulz
April 21 2004

A resilient storage network is an environment where data is always available for the needs of the business. This book explains the components, as well as how to design and implement a resilient storage network for workgroup, departmental, and enterprise environments. Storage networks are an enabling capability combining technology and best practices to provide the foundation to support information technology systems and applications. Storage networks can be of various sizes, shapes, and technologies. This book shows you how to implement a resilient storage network infrastructure using different technologies including ATM, DWDM, FCIP, Fibre Channel, FICON, iFCP, InfiniBand, IP, iSCSI, Life Cycle Management, NAS, Object Based Storage, RAID, RDMA, Remote Mirroring, Replication, SAN, SCSI, SMI-S, SONET/SDH, Storage Services, Tape, Virtualization, and Volume Managers. Important information is clarified and put into context to separate myths and realities Covers storage networking technologies (hardware, software, networks) and practices Numerous tips and recommendations allow the reader to quickly understand best practices Checklists, templates and examples show potential solutions
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