Geva Perry has 15 years of experience as an executive in the enterprise software industry. His blog on cloud computing is widely read and he is a frequent speaker on the topic at corporations and industry events. He is an advisor to a number of companies, small and large, on cloud computing related strategy. Geva also hosts a podcast series on Cloud Computing with James Urquhart at Overcast: Conversations on Cloud Computing
Until recently Geva spent 5 years at GigaSpaces Technologies where he played a variety of executive roles. His latest position was General Manager Cloud Computing. In this role, Geva was responsible for all global go-to-market activities at GigaSpaces related to cloud computing, including strategy and positioning, product marketing and strategic alliances.
Prior to this role Geva was Chief Marketing Officer, EVP U.S. Operations, and EVP Business Development.
Prior to joining GigaSpaces, Geva was Chief Operating Officer at SeeRun, a developer of real-time business activity monitoring software. In 1999, Geva co-founded and became General Partner of Synergy Ventures, a New York-based venture capital fund focused on enterprise software start-ups. Prior to founding Synergy, Geva worked at Earthweb, an online publisher of content for the developer community, before, during and after its highly successful IPO in 1998.
Early in his career, Geva was a technology and business journalist.
Geva received a Bachelor's degree from Hebrew University in Jerusalem. He holds an MS from the Columbia Graduate School of Journalism and an MBA from Columbia Business School.
As cloud computing matures - meaning it is being used by increasingly larger companies for mission critical applications - companies are shopping around for cloud providers with requirements that are more sophisticated than merely price and ease-of-use. One of these criteria is performance.
In this show James and Geva talk with Krishnan Subramanian of CloudAve about the LAMP Cloud. Geva started the conversation in a GigaOm post, Who Will Build the LAMP Cloud?, and James responded with, Does Cloud Computing Need LAMP?. In an indirectly related post, Krish wrote about the Relevance of Open Source in a Cloud Based World. Now they discuss whether it makes sense, who needs it, and what's the role of open source software in the world of cloud computing? They also discuss the adoption of Platform-as-a-Service and more.
Increasingly, software companies are facing a dilemma as to the best delivery model for their business and many are opting for a "multi-delivery" model or multi-model software delivery. As we continue to figure out the bold new world of marketing cloud computing, the delivery model is a key question. The answer varies by the vendor's analysis of the future of their product category, particular situation of the vendor, the nature of the product and marketplace conditions.
James and Geva catch up on some of the latest developments in cloud computing, with a particular emphasis on Platform-as-a-Service. Some of the companies, products and technologies mentioned include: Amazon, Salesforce.com, Engine Yard, Heroku, Canonical, Eucalyptus, Chef, Sauce Labs and Microsoft Azure.
Cloud Computing is having a profound effect on the software application lifecycle. Almost every phase of creating and rolling out software applications is now addressed by a growing number of cloud services: from prototyping, to development, testing & QA, continuous integration and all the way down to staging, deployment and post-production (monitoring and management). All of this can now be done in the cloud.
Unlike general purpose clouds, such as IaaS clouds (for example, Amazon Web Services) and PaaS clouds (eg, Google App Engine), domain-specific clouds are cloud platforms intended for developing apps (or components of apps) with a particular kind of functionality.
Framework based cloud platforms are designed to be used with a specific programming language, product or technology stack. They enable developers who subscribe to that particular programming model to ficus on the innovative aspect of their application and let the platform handle the problems of scalability, reliability, and performance (and in some cases, integration).
Many companies are trying to determine which cloud provider is right for them. The answer varies based on what they are trying to achieve. Cloud computing platforms have been designed to serve many different purposes. Here is a series of posts that cover the different dimensions that differentiate cloud platforms and make them more suitable for different purposes.
The host of the show, Gary Orenstein, talks with Co-Founder & CEO of Twilio, Jeff Lawson, and Cloud Expert & Blogger, Geva Perry, about recent developments in Cloud Computing. They discuss the OSCON Open Source Conference, Microsoft Azure's Aggressive Prices, Rackspace's Cloud Server API, Network Neutral Play at IBM and much more. The group also recommends their favorite cloud services.
James and Geva talk to Matt Asay, VP of Business Development at Alfresco and Author of the blog The Open Road: The Business and Politics of Open Source on CNET. Matt discusses the multiple roles open source software can and does play in the cloud. He explains why he believes cloud will help open source companies monetize their technologies and talks about the influence the open source movement may have on cloud computing.
James and Geva talk to Alex Barnett, Manager of the Developer Relations Group for the Intuit Partner Platform (IPP) and the Intuit Developer Network (IDN). They discuss Intuit's activity in the cloud, including Quickbase, Quickbooks Online and other products they have moved to a Software-as-a-Service model. They cover the stack provided by Intuit including their Database-as-a-Service and the tools for developing Flex applications, made available through Intuit's partnership with Adobe. They also talk about the Open Cloud Manifesto and its approach to cloud interoperability and portability and more.
James and Geva talk to Christopher Hoff the renowned information security expert. Chris talks about some of the myths and misconceptions about security in the cloud and addresses the claim that cloud providers are better at securing your data than you are, and the benefits and shortcomings of security in the cloud. They also talk about the different models of cloud computing, specific challanges and solutions for PCI-compliance in the cloud, and security issues associated with multi-tenant architecture and virtualization.
James and Geva talk to Javier Soltero, CEO and Co-Founder of Hyperic. They discuss Hyperic cloud products and projects including a technology that allows easily instrumenting Java, Hadoop and Memcached applications and exposing the data to CollectD. Javier also talks about his blog post about how cloud environment developers are required to address operational issues, such as monitoring and management. He then explains how application monitoring and management requirements are different in cloud computing, and why traditional tools wont cut it in the cloud.
James and Geva are back with Randy and Michael of GoGrid. They talk about the destinction between a Cloudcenter and Infrastructure Web Services, and the different approach GoGrid is taking to cloud computing compared to Amazon Web Services. They also discuss Cloud Computing Standards and what is the correct approach for achieving them and more.
James, Geva and Lew discuss Platform-as-a-Service lessons learned from AppExchange and the network effect, implementing internal clouds at large enterprises, and Sun's role in cloud computing and relevant compute, storage and software assets it has, such as Project Caroline, Sun Grid Engine, Solaris and More.
James and Geva talk to Greg Ness the Sr Director at Infoblox and Author of the Archemedius.net blog. Greg discusses Infrastructure 2.0: the concept that new IT environments such as virtualization and clouds require a new approach to infrastructure that embraces dynamic and automated systems. He also talks about his view on the need for a new approach to networking and other aspects of the infrastructure.
James and Geva are joined by John Willis, one of the leading bloggers and podcasters on cloud computing. They discuss some of the basic cloud computing elements, including, what is a cloud? Platform-as-a-Service, Infrastructure-as-a-Service and Software-as-a-Service, Hybrid Clouds and Cloud Bursting. They also talk about whether or not the analogy between electric utilities and cloud computing is a valid one and where the two may differ.
The Main Value proposition of cloud computing is better economics, that it's cheaper to rent hardware, software platforms and applications (via a per-usage or subscription model) than it is to buy, build and maintain them in the corporate data center. But if we expect that cloud computing is here to stay - and not just a passing fad - it must be feasible for the cloud providers temselves.