By Robert Keane
Gail Goodman is a visionary leader with an undying passion for helping to meet the needs of today’s small businesses. Under Gail’s leadership Constant Contact has grown from a small business itself into a publicly traded company and industry leader that provides essential marketing tools to more than 200,000 small business customers.
Constant Contact’s goal is to revolutionize the success formula for small businesses. To make this happen the company not only provides the right tools with its email marketing and online survey products, but also compliments this with an award winning customer support experience and deep educational opportunities around email marketing best practices.
When I met Gail, I immediately realized we shared a common philosophy; a belief that customer service is paramount to your business. It’s refreshing to be aligned with a leader who understands the needs of small businesses and is driven to ensure that customer service is given the highest priority.
Many of the company’s recent achievements are a direct testament to Gail’s leadership style and ongoing commitment to Constant Contact’s customers, employees, partners and investors.
Robert Keane is the Chief Executive Officer of Vista Print USA Incorporated
Gail joins Practical eCommerce's Kerry Murdock to discuss email marketing in a slow economy, the challenges of running a (fast growing) public company and how merchants can best use email marketing.
Gail Goodman talks with Jim Blasingame about the results of a recent survey of small businesses and the holiday season. They also talk about what to do to maximize your sales opportunity
What we learned from Gail (besides how to send a stellar newsletter and not get deleted!) Constant Contact can proudly claim over 200,000 customers, a number that clearly indicates Gail's knack for building a business and helping others do the same.
Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.