Fred Landis has more than 15 years experience in product marketing and business strategy most recently serving as director of product marketing for Callidus Software. He spearheaded their product marketing efforts to transition the company to an on-demand, SaaS business model, led their entry into the mid-market by starting the partnership with salesforce.com and launched SaaS offerings on the (native) force.com platform. Prior to Callidus, Fred was Director of Consulting at Gartner where he lead marketing strategy engagements with technology vendors and started the CRM consulting practice in North America. Fred has a B.S. in Business from the University of Southern California and an MBA from Pepperdine Univiersity.
| Migrating to SaaS Readiness |
|
|
| by
Fred Landis |
| To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose.
|
| read the full story >> |
Content
