For over 15 years, Derek has filled multiple marketing and communication roles within some of the Silicon Valley's most innovative companies including Blazent (combiner of asset management with web-based business intelligence), Cendura (web-based configuration management productivity tools - acq. by CA), Silicon Gaming (Hollywood production-level video slot machines - acq. by IGT), and Symbol Technologies (WiFi data terminals and networking infrastructure - acq. by Motorola). Derek has also provided the gamut of consulting and marketing creative services for a broad range of clients including large enterprises like IBM and Sun Microsystems to smaller organizations like the Pacific Vascular Research Foundation.
Most recently at Blazent, Derek's role as the Senior Product Marketing Manager was instrumental in executing marketing and sales support activities that helped grow the business around large, multi-level initiatives to IT service management accounts within EDS and IBM. The results were the most profitable consecutive years ever. Prior to Blazent, Derek helped develop a sales pipeline of Global 2000 businesses for Cendura using guerrilla-style lead generation and communication activities.
Derek holds a BA in English from San Jose State University.
|
Article: The LongJump Perspective On Situational Application |
|
January 15 2009
|
Situational application projects can become a hindrance to business growth if they become full-blown productized software projects. Departmental and situational solutions can be quickly developed and delivered by IT if there is a corporate adoption of a central application platform. LongJump's Platform as a Service provides a common application infrastructure on a single platform for creating and running multiple situational applications.
|
|
Content
