Axel Schultze

CEO at Xeequa Corp

Axel Schultze is an accomplished and well respected entrepreneur in Silicon Valley, book author of “Channel Excellence”, chairing the SaaS Channel Committee of the SIIA (Software and Information Industry Association) and a frequent speaker at industry events. In 2008 he won the SF Entrepreneur award. He is considered a thought leader in the field of social media and business alliance building and was one of the first building a software company on the SaaS model (Software as a Service).

As founder and CEO of Xeequa Corp. Axel Schultze executes on the vision helping companies build a better business experience for their customers, prospects and partners. To meet the growing demand of social media experts, he established the Social Media Academy in 2009 with the best instructors available to develop the most sought after Social Media Experts for the industries.

Prior to Xeequa, he was CEO of Silicon Valley based BlueRoads, one of the most successful SaaS based PRM companies, where he invented a new method of lead distribution and was granted patent 9514997 by the US Patent Office in 2006. Before that he was founder and CEO of Infinigate one of the largest Internet Security provider in Europe, (today close to $100 Million in revenue). In 1983 he was co-founder of Computer 2000, the most successful European computer distributor, which grew to $5 Billion in revenue and merged with TechData in 1998.

As a passionate sailor he not only sails the SF bay but also hosts exclusive events under sail for executives to meet and share visions about the impact of social media to businesses.

Axel has a degree in Electrical Engineering from the University of Stuttgart.

  •   Contributions  
  •   Books  
Contributions
Presentation: What You Should Know About Social Media for Corporations
This introductory webinar given by Axel gives comprehensive insight into Social Media for corporations.


Presentation: Social Communities Strategy
Top 10 Questions that lead to a Social Community Strategy for Business.


Presentation: Social Communities for Corporations: It's a Business Style
Social Business community as a competitive advantage


Presentation: Evolution of Alliance and Partner Networks
Axel's Keynote presentation at the UC Summit 2008 talking about social media influence in alliances.


Video: Axel Schultze on Xeequa
Axel Schultze on Xeequa


Paper: Channels for the New SaaS Industry PDF
Channels accelerate business, broaden market reach and help grow market share and lower cost of sales. How does this apply to the new SaaS industry?


Books


Channel Excellence


By Axel Schultze
December 19 2007

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high tech channels in the world. He describes 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. The author's provocative request: Don't confuse your sales model. Sell exclusively direct or exclusively indirect.
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