Anne has an impressive track record in executive management and project implementation in communications, computing and the online field.
Prior to founding 1020, Anne was VP of Directory Services at JiWire. Through the relationships she developed with more than 300 service providers worldwide, she built the leading directory of public wi-fi hotspots from scratch. As the founder and former CEO of BEAP, Anne provided custom content management solutions for online publishers. In her role as Executive Producer at Productopia, which during her tenure quadrupled in size, Anne coordinated web strategy, business objectives, content and technology.
Anne also co-founded PCI, a strategic consulting firm that specialized in alliances between the US and Europe, and whose clients included Excite, Swatch, Prodigy, Infogrames and AT&T. In 1994, Anne organized the 40,000-participant Forum of the United Nations Conference on Women in Beijing, China, securing major corporate sponsorship from Apple and Hewlett-Packard. In the late 80s, she also pioneered the Minitel system in France, managing multimillion dollar projects.
Anne holds an LLM and JD from the University of Paris and an MBA from the IEP of Paris, France.
It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their digital ads, it might be time to abandon traditional content and behavioral targeting strategies in favor of a relatively new concept - location based advertising. Placecast founder, Anne Bezancon, makes her case.
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