Cloudbook Profile: Amy D Wohl

Amy D. Wohl has been commenting on, consulting to, and writing about the computer industry for more than 30 years. She is the editor of Amy D. Wohl’s Opinions, a blog which focuses on emerging technologies and a new blog on SaaS. Her consulting practice focuses on emerging technologies and concepts and the markets they create. She helps vendors explore these opportunities, often defining the terms of new markets in the process, and assisting in planning marketing and positioning efforts. She teaches a graduate course on commercializing new technology at the University of Pennsylvania. Current interests include SOA, SaaS, Linux, enterprise software, and new technologies for office work such as social software and open source.

Contributions
Books

Contributions

Podcast: A Discussion on Enterprise IT in the Current Economic Crisis
August 12 2009
Deborah Grove, President of Grove Associates - a firm that consults on enetrprise growth with a lower carbon footprint - and Amy Wohl - President of Wohl Associates, economist, and expert on IT trends and SaaS - discuss the likely impact of the current economic crisis on IT. They look at questions like how long the downturn will last, what IT people should be doing now, what IT people should be planning for, and more. Ms Wohl provides an important perspective on how to cope and perhaps take advantage of current circumstances.

Article: Chrome: Consider How You Use Computing Now
July 08 2009
Before everyone has the expected rants, pro and anti, Google's Chrome OS, perhaps we should first ask the question, "How do we compute, now and soon?" For those of us who spend much or most (let's bet honest here) of our time on the web.

Article: McKinsey Got It Wrong: Cloud Computing for Enterprises
April 17 2009
Cloud computing may not be cheaper if all you're looking at is a comparison of hardware and an assumption of people costs. The value of cloud computing lies elsewhere.

Books

Succeeding at SaaS
Computing in the Cloud

By Amy D Wohl
October 22 2008

This book is both an overview and a series of recommendations for ISVs, platform vendors, and customers who want to participate in the SaaS market. The centerpiece of the book is 22 interviews Wohl conducted with market participants, illustrating the state of the SaaS market and its direction. Author Amy Wohl has been following the SaaS market since its inception and has filled the book with advice based on her consulting practice and her observations of the industry. The book includes both a brief history of the market and its precedents, a definition of cloud computing and its relationship to SaaS, and a discussion of their likely futures.

Amy D Wohl

President & Industry Analyst at Wohl Associates