Winning the SaaS Platform Wars A new generation of SaaS-driven platforms is redrawing the enterprise software battleground. Here's what vendors must do to emerge victorious.
Innovation in the software industry is on the upswing, with Software as a Service (SaaS) being a key driver. The SaaS model is becoming mainstream and this has led to the rise of a new generation of SaaS platforms (also referred to in the industry as Platformas-a-Service PaaS). This year's survey of more than 850 enterprise software customers by McKinsey & Co in collaboration with the SandHill Group and the Software and Interop conferences showed increasing acceptance of subscription and on-demand models but more surprisingly, a high portion (74 percent) of enterprise customers favorably disposed to adopting SaaS platforms.
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