Aaron Fulkerson

Founder & CEO at MindTouch, Inc

Aaron is a multifaceted entrepreneur and technology advocate. He has held senior management positions at three technology startups and has helped to launch non-profits and businesses outside the technology industry. Aaron received his BS in Computer Science from University of North Carolina—Chapel Hill. He worked for Microsoft Advanced Strategies and Policies on distributed systems and owned and operated a successful technology consulting firm. He is a recognized expert on communities, software, and open source and is regularly asked to speak on these topics at conferences and Universities.

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Contributions
Video: Collaborative Networking: How it's Different
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An Explanation of how Collaborative Networks fit in the enterprise collaboration landscape.


Presentation: What is Web Oriented Architecture?
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A presentation delivered by the CEO of MindTouch at GlueCon discussing WOA.


Video: Aaron Fulkerson Talks About Open Source Company Leadership
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Aaron talks about Mindtouch, but has lots to say about why leadership and promotional ability are necessary for any successful open source project.


Video: MindTouch Deki Demo
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MindTouch Deki Demo


Video: Talking about Wikis with Mindtouch
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Aaron Fulkerson and Steve Bjork, co-founders of MindTouch, talk about the Wiki market and what makes their tool better than others.


Video: Demo of MindTouch
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Aaron Fulkerson, co-founder of Mindtouch, gives us a demo of what makes his wiki tool better than other wiki tools. Specifically its strengths are that it's open source and that it has a great API.


Video: The Basics of DekiWiki Hayes
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This inaugural videocast covers the basics of DekiWiki Hayes' new architecture.


MindTouch
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  • Configure, Price, Quote, Succeed?: Improving Manufacturing Sales Processes
  • January 19 2017
    For businesses with large volumes of SKUs, sales enablement is critical to the survival of the business. Oftentimes, the unique nature of the sale requires non-standard configurations. Understanding what products work together, and more importantly, what products will meet the needs of the customer goes beyond Configure, Price, Quote (CPQ) software. It requires the knowledge […] The post ...
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  • How to Walk the Talk of a ‘Consumer Engagement Center’
  • January 17 2017
    For companies interested in customer engagement, there’s no deeper well than social media. Facebook alone has over a billion monthly users who generate 4.5 billion likes each day. That’s a treasure trove of analytics, which is why businesses are scrambling to make sure every like, tweet, and snap is captured and understood.   That’s why, […] The post ...
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  • The Future of B2B E-Commerce: 3 Components of the Perfect Buying Experience
  • January 17 2017
    $1.1 Trillion—with a capital “T”—that’s how big B2B e-commerce will be by 2020, according to Forrester. That’s at least double the size of consumer, or B2C, e-commerce. This is a big opportunity for any company that sells to businesses. Think your customers wouldn’t want to buy your complex, configurable machinery or software online? Think again. […] The post ...
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  • Release Notes 01-12-2017
  • January 12 2017
    The post Release Notes 01-12-2017 appeared first on MindTouch. ...
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  • Content Marketers: If You Make It Useful, People Will Share It
  • January 11 2017
    You know what they say, “Sharing is caring.” In the discipline of content strategy, marketing qualified leads (MQLs) are the goal. Everything you do should be to draw eyeballs and convert interest into leads, which hopefully convert into sales. To do that, you need to reach more people to broaden brand (and product) awareness. But […] The post ...
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  • Win FREE Tickets to SaaStr Annual 2017!
  • January 09 2017
    This February, over 10,000 people will attend the SaaStr Annual 2017 in San Francisco. It’s the largest gathering of the global Software-as-a-Service (SaaS) business community on the planet. The present and future leaders in SaaS will be there. MindTouch will be attending as well, and we’re excited to share that this year we’re giving away […] The post ...
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  • Release Notes 01-05-2017
  • January 05 2017
    The post Release Notes 01-05-2017 appeared first on MindTouch. ...
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  • End-to-End Understanding for the Entire Customer Journey: A User’s Perspective
  • January 05 2017
    This article has three main sections: Watch, Assess, and Understand. Each walks through the importance of the communication that individual departments are responsible for during the customer journey. Watch – View the following video with these questions in mind.  How many solutions does your company have for supporting the entire customer journey (pre-sale to renewal)? I’m talking about marketing […] The post ...
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  • Creating Comprehensive Content Marketing: the Secret Sauce Is in Your Product Documentation
  • December 27 2016
    Search engine optimization guru Rand Fishkin of Moz.com recently pointed out that if your content is more comprehensive, Google will reward it. This supports the assertion we at MindTouch are putting forth, which is that using product documentation and help content in content marketing yields a multitude of benefits including better placement on SERPs (search […] The post ...
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