Aaron Fulkerson

Founder & CEO at MindTouch, Inc

Aaron is a multifaceted entrepreneur and technology advocate. He has held senior management positions at three technology startups and has helped to launch non-profits and businesses outside the technology industry. Aaron received his BS in Computer Science from University of North Carolina—Chapel Hill. He worked for Microsoft Advanced Strategies and Policies on distributed systems and owned and operated a successful technology consulting firm. He is a recognized expert on communities, software, and open source and is regularly asked to speak on these topics at conferences and Universities.

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Contributions
Video: Collaborative Networking: How it's Different
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An Explanation of how Collaborative Networks fit in the enterprise collaboration landscape.


Presentation: What is Web Oriented Architecture?
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A presentation delivered by the CEO of MindTouch at GlueCon discussing WOA.


Video: Aaron Fulkerson Talks About Open Source Company Leadership
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Aaron talks about Mindtouch, but has lots to say about why leadership and promotional ability are necessary for any successful open source project.


Video: MindTouch Deki Demo
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MindTouch Deki Demo


Video: Talking about Wikis with Mindtouch
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Aaron Fulkerson and Steve Bjork, co-founders of MindTouch, talk about the Wiki market and what makes their tool better than others.


Video: Demo of MindTouch
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Aaron Fulkerson, co-founder of Mindtouch, gives us a demo of what makes his wiki tool better than other wiki tools. Specifically its strengths are that it's open source and that it has a great API.


Video: The Basics of DekiWiki Hayes
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This inaugural videocast covers the basics of DekiWiki Hayes' new architecture.


MindTouch - Driving Customer Success with Self-service » Blog
A new kind of software that drives customer success with self-service knowledge. Stand-alone or extend into your into products and customer support systems.
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  • Hold the Phones!: Web Self-Service Surpasses Phone as Preferred Support Channel
  • April 14 2015
    After years of sitting in the rearview mirror, Web Self-Service has motored past phone support as the preferred channel for customers to […] The post Hold the Phones!: Web Self-Service Surpasses Phone as Preferred Support Channel appeared first on ...
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  • MindTouch Product Release: April 9, 2015
  • April 09 2015
    Feature Update: MindTouch Dashboard The MindTouch Dashboard provides a centralized interface for your employees to access all of the available reports and […] The post MindTouch Product Release: April 9, 2015 appeared first on MindTouch - Driving Customer Success with Self-s ...
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  • Recent Gartner Report Does Deep Dive into 2015 CRM Landscape
  • April 09 2015
    Odds are, if you’re not already using a CRM system, you’re looking into one. Businesses are looking to find solutions that will […] The post Recent Gartner Report Does Deep Dive into 2015 CRM Landscape appeared first on MindTouch - Driving Customer ...
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  • How Your SEO Strategy is Failing Your Brand
  • April 07 2015
    It’s 10 PM. Do you know where your brand is? My guess is it was kidnapped by Google. The good news is, […] The post How Your SEO Strategy is Failing Your Brand appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • Part 2: Q&A with Damien Howley, VP of Customer Success at MindTouch
  • April 03 2015
    In case you missed it, check out part one of my interview Damien.  Damien is a seasoned customer success leader who has […] The post Part 2: Q&A with Damien Howley, VP of Customer Success at MindTouch appeared first on MindTouch - Driving Cust ...
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  • MindTouch Product Release: April 2, 2015
  • April 02 2015
    Feature Change for Update Link Dialog The search interface in the MindTouch Update Link dialog will now display a URL for each […] The post MindTouch Product Release: April 2, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • Q&A with Damien Howley, VP of Customer Success at MindTouch
  • April 01 2015
    Today’s post is part one of an in-depth interview with Damien Howley, the VP of Customer Success at MindTouch.  Damien is a […] The post Q&A with Damien Howley, VP of Customer Success at MindTouch appeared first on MindTouch - Driving Customer ...
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  • The Iceberg Theory of Help Content
  • April 01 2015
    Your help content is the most valuable thing you have to offer your customers, outside of the product itself.  But many organizations […] The post The Iceberg Theory of Help Content appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How to Unlock the Potential of Your Content to Generate Revenue
  • March 27 2015
    We talk a lot about content here at MindTouch. We talk about how we organize all of your content into topic-based hierarchies. […] The post How to Unlock the Potential of Your Content to Generate Revenue appeared first on MindTouch - Driving Customer Success with Self-s ...
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  • MindTouch Product Release: March 26, 2015
  • March 26 2015
    Feature Change for Pro-Members Pro-members using Microsoft Internet Explorer 8 will see a browser notification banner across the top of MindTouch. The […] The post MindTouch Product Release: March 26, 2015 appeared first on MindTouch - Driving Customer Success with Self-ser ...
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  • The Business Case for Empathy or, Why Customer Engagement Begins in their Shoes
  • March 25 2015
    The term customer engagement suffers from many definitions. What’s clear regardless of the definition is that customer engagement is critical in this […] The post The Business Case for Empathy or, Why Customer Engagement Begins in their Shoes appeared first on ...
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  • How to Maximize Your Customer Journey Mapping Efforts
  • March 24 2015
    The Internet has allowed consumers to become increasingly savvier when it comes to their relationships with companies. From researching products, to pricing, […] The post How to Maximize Your Customer Journey Mapping Efforts appeared first on MindTouch - Drivi ...
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  • MindTouch Product Release: March 20, 2015
  • March 20 2015
    March 26th Release – Table of Contents Restructuring On March 26th, 2015 we will be altering the HTML structure of the table […] The post MindTouch Product Release: March 20, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • Building Online Real Estate for Sales Through Your Content
  • March 19 2015
    In 2014, there were nearly 2.1 trillion searches (that is 2,095,100,000,000 searches) through Google. It’s an amount incomprehensible to the human mind. […] The post Building Online Real Estate for Sales Through Your Content appeared first on MindTouch ...
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  • Medium Madness: Combating the Content Crisis in Multi-Channel Support
  • March 17 2015
    Multi-channel support is a double-edged sword for companies. The benefit in providing multi-channel support is that it provides points of interactions for […] The post Medium Madness: Combating the Content Crisis in Multi-Channel Support appeared first on ...
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  • Gartner Report Highlights the Importance of Knowledge-Driven Customer Engagement for Businesses
  • March 17 2015
    As the products and services that businesses offer become increasingly complex, knowledge has become a crucial element for engaging prospective and current […] The post Gartner Report Highlights the Importance of Knowledge-Driven Customer Engagement for Businesses app ...
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  • MindTouch Product Release: March 12, 2015
  • March 12 2015
    March 26th Release – Feature Change for Pro-Members In the March 26th release, pro-members using Microsoft Internet Explorer 8 will see a browser […] The post MindTouch Product Release: March 12, 2015 appeared first on MindTouch - Driving Customer Success with Self-ser ...
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  • Marketing in the Age of Customer Success
  • March 12 2015
    Back in 2005, Kathy Sierra (one of our favorite people around MindTouch) wrote a provocative blog post entitled “You ARE a marketer. […] The post Marketing in the Age of Customer Success appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How Your Content Can Differentiate Your Company from the Competition
  • March 11 2015
    If you want to understand another person’s point of view, the common advice is to “walk a mile in their shoes.” This […] The post How Your Content Can Differentiate Your Company from the Competition appeared first on MindTouch - Driving Cu ...
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  • Change is Inevitable, But Customer Success Makes It Tolerable (Even Enjoyable)
  • March 05 2015
    If you’re a SaaS company (or any company, really), then customer success is important crucial the single most valuable thing you can invest in. Big […] The post Change is Inevitable, But Customer Success Makes It Tolerable (Even Enjoyable) appeared first on ...
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  • 5 Ways to Improve Retention by Upping the Customer Experience
  • March 04 2015
    In today’s ultra-competitive business arena, more and more companies are focusing their efforts not just on attracting new customers, but retaining the […] The post 5 Ways to Improve Retention by Upping the Customer Experience appeared first on MindTouch - Dri ...
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  • Customer Success Goes Beyond Support
  • March 03 2015
    Perhaps one of the greatest misconceptions about customer success is that it is a “support” issue. Companies will rebrand customer service organizations […] The post Customer Success Goes Beyond Support appeared first on MindTouch - Driving Customer Success with Self-servi ...
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  • MindTouch Product Release: February 26, 2015
  • February 26 2015
    Future Change Set for March 2015: Comments Removal As a reminder, the page comments functionality will be removed in the March release […] The post MindTouch Product Release: February 26, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
    read more >>

  • How Onboarding Can Promote, or Kill, Employee Success
  • February 26 2015
    Onboarding is one of the most difficult parts of the job for hiring managers (and new-hires). How do you convey the figurative […] The post How Onboarding Can Promote, or Kill, Employee Success appeared first on MindTouch - Driving Customer Success with Self-service ...
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  • Why Customer Success Fails—And What You Can Do About It
  • February 25 2015
    “Customer Success” is a popular industry trend among large and small companies alike. But as with any trend, there are varying interpretations […] The post Why Customer Success Fails—And What You Can Do About It appeared first on MindTouch - Driving Customer Success with Self-serv ...
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  • Customer Experience Begins with Search
  • February 24 2015
    This past weekend I had family visiting my house, and that got me thinking about customer experience. Family visiting of course meant […] The post Customer Experience Begins with Search appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How .coms Are Failing Their Customers with Knowledge
  • February 19 2015
    Knowledge has to be improved, challenged, and increased constantly, or it vanishes. -Peter Drucker The Internet is filled with knowledge. According to […] The post How .coms Are Failing Their Customers with Knowledge appeared first on MindTouch - Driving Customer Success with Self-serv ...
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  • MindTouch Product Release: February 19, 2015
  • February 19 2015
    Future Change Set for March 2015: Comments Removal As a reminder, the page comments functionality will be removed during our March release. […] The post MindTouch Product Release: February 19, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
    read more >>

  • MindTouch Announces Global Reseller Agreement With SAP, Further Enabling Customer Engagement
  • February 19 2015
    SAP to Resell MindTouch SaaS Solution as SAP® Knowledge Central by MindTouch SAN DIEGO, Calif., Feb 17, 2015 – MindTouch, a provider […] The post MindTouch Announces Global Reseller Agreement With SAP, Further Enabling Customer Engagement appeared first on ...
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Aaron Fulkerson
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