Aaron Fulkerson

Founder & CEO at MindTouch, Inc

Aaron is a multifaceted entrepreneur and technology advocate. He has held senior management positions at three technology startups and has helped to launch non-profits and businesses outside the technology industry. Aaron received his BS in Computer Science from University of North Carolina—Chapel Hill. He worked for Microsoft Advanced Strategies and Policies on distributed systems and owned and operated a successful technology consulting firm. He is a recognized expert on communities, software, and open source and is regularly asked to speak on these topics at conferences and Universities.

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Contributions
Video: Collaborative Networking: How it's Different
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An Explanation of how Collaborative Networks fit in the enterprise collaboration landscape.


Presentation: What is Web Oriented Architecture?
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A presentation delivered by the CEO of MindTouch at GlueCon discussing WOA.


Video: Aaron Fulkerson Talks About Open Source Company Leadership
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Aaron talks about Mindtouch, but has lots to say about why leadership and promotional ability are necessary for any successful open source project.


Video: MindTouch Deki Demo
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MindTouch Deki Demo


Video: Talking about Wikis with Mindtouch
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Aaron Fulkerson and Steve Bjork, co-founders of MindTouch, talk about the Wiki market and what makes their tool better than others.


Video: Demo of MindTouch
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Aaron Fulkerson, co-founder of Mindtouch, gives us a demo of what makes his wiki tool better than other wiki tools. Specifically its strengths are that it's open source and that it has a great API.


Video: The Basics of DekiWiki Hayes
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This inaugural videocast covers the basics of DekiWiki Hayes' new architecture.


MindTouch - Driving Customer Success with Self-service » Blog
A new kind of software that drives customer success with self-service knowledge. Stand-alone or extend into your into products and customer support systems.
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  • How to Unlock the Potential of Your Content
  • March 27 2015
    We talk a lot about content here at MindTouch. We talk about how we organize all of your help-content into topic-based hierarchies. […] The post How to Unlock the Potential of Your Content appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • MindTouch Product Release: March 26, 2015
  • March 26 2015
    Feature Change for Pro-Members Pro-members using Microsoft Internet Explorer 8 will see a browser notification banner across the top of MindTouch. The […] The post MindTouch Product Release: March 26, 2015 appeared first on MindTouch - Driving Customer Success with Self-service ...
    read more >>

  • The Business Case for Empathy or, Why Customer Engagement Begins in their Shoes
  • March 25 2015
    The term customer engagement suffers from many definitions. What’s clear regardless of the definition is that customer engagement is critical in this […] The post The Business Case for Empathy or, Why Customer Engagement Begins in their Shoes appeared first on MindTou ...
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  • How to Maximize Your Customer Journey Mapping Efforts
  • March 24 2015
    The Internet has allowed consumers to become increasingly savvier when it comes to their relationships with companies. From researching products, to pricing, […] The post How to Maximize Your Customer Journey Mapping Efforts appeared first on MindTouch - Driving Cust ...
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  • MindTouch Product Release: March 20, 2015
  • March 20 2015
    March 26th Release – Table of Contents Restructuring On March 26th, 2015 we will be altering the HTML structure of the table […] The post MindTouch Product Release: March 20, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • Building Online Real Estate for Sales Through Your Content
  • March 19 2015
    In 2014, there were nearly 2.1 trillion searches (that is 2,095,100,000,000 searches) through Google. It’s an amount incomprehensible to the human mind. […] The post Building Online Real Estate for Sales Through Your Content appeared first on MindTouch - Drivi ...
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  • Medium Madness: Combating the Content Crisis in Multi-Channel Support
  • March 17 2015
    Multi-channel support is a double-edged sword for companies. The benefit in providing multi-channel support is that it provides points of interactions for […] The post Medium Madness: Combating the Content Crisis in Multi-Channel Support appeared first on ...
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  • Gartner Report Highlights the Importance of Knowledge-Driven Customer Engagement for Businesses
  • March 17 2015
    As the products and services that businesses offer become increasingly complex, knowledge has become a crucial element for engaging prospective and current […] The post Gartner Report Highlights the Importance of Knowledge-Driven Customer Engagement for Businesses appeared f ...
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  • MindTouch Product Release: March 12, 2015
  • March 12 2015
    March 26th Release – Feature Change for Pro-Members In the March 26th release, pro-members using Microsoft Internet Explorer 8 will see a browser […] The post MindTouch Product Release: March 12, 2015 appeared first on MindTouch - Driving Customer Success with Self-service ...
    read more >>

  • Marketing in the Age of Customer Success
  • March 12 2015
    Back in 2005, Kathy Sierra (one of our favorite people around MindTouch) wrote a provocative blog post entitled “You ARE a marketer. […] The post Marketing in the Age of Customer Success appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How Your Content Can Differentiate Your Company from the Competition
  • March 11 2015
    If you want to understand another person’s point of view, the common advice is to “walk a mile in their shoes.” This […] The post How Your Content Can Differentiate Your Company from the Competition appeared first on MindTouch - Driving Customer ...
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  • Change is Inevitable, But Customer Success Makes It Tolerable (Even Enjoyable)
  • March 05 2015
    If you’re a SaaS company (or any company, really), then customer success is important crucial the single most valuable thing you can invest in. Big […] The post Change is Inevitable, But Customer Success Makes It Tolerable (Even Enjoyable) appeared first on ...
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  • 5 Ways to Improve Retention by Upping the Customer Experience
  • March 04 2015
    In today’s ultra-competitive business arena, more and more companies are focusing their efforts not just on attracting new customers, but retaining the […] The post 5 Ways to Improve Retention by Upping the Customer Experience appeared first on MindTouch - Driving Cu ...
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  • Customer Success Goes Beyond Support
  • March 03 2015
    Perhaps one of the greatest misconceptions about customer success is that it is a “support” issue. Companies will rebrand customer service organizations […] The post Customer Success Goes Beyond Support appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • MindTouch Product Release: February 26, 2015
  • February 26 2015
    Future Change Set for March 2015: Comments Removal As a reminder, the page comments functionality will be removed in the March release […] The post MindTouch Product Release: February 26, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How Onboarding Can Promote, or Kill, Employee Success
  • February 26 2015
    Onboarding is one of the most difficult parts of the job for hiring managers (and new-hires). How do you convey the figurative […] The post How Onboarding Can Promote, or Kill, Employee Success appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • Why Customer Success Fails—And What You Can Do About It
  • February 25 2015
    “Customer Success” is a popular industry trend among large and small companies alike. But as with any trend, there are varying interpretations […] The post Why Customer Success Fails—And What You Can Do About It appeared first on MindTouch - Driving Customer Success with Self-service ...
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  • Customer Experience Begins with Search
  • February 24 2015
    This past weekend I had family visiting my house, and that got me thinking about customer experience. Family visiting of course meant […] The post Customer Experience Begins with Search appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How .coms Are Failing Their Customers with Knowledge
  • February 19 2015
    Knowledge has to be improved, challenged, and increased constantly, or it vanishes. -Peter Drucker The Internet is filled with knowledge. According to […] The post How .coms Are Failing Their Customers with Knowledge appeared first on MindTouch - Driving Customer Success with Self-service ...
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  • MindTouch Product Release: February 19, 2015
  • February 19 2015
    Future Change Set for March 2015: Comments Removal As a reminder, the page comments functionality will be removed during our March release. […] The post MindTouch Product Release: February 19, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
    read more >>

  • MindTouch Announces Global Reseller Agreement With SAP, Further Enabling Customer Engagement
  • February 19 2015
    SAP to Resell MindTouch SaaS Solution as SAP® Knowledge Central by MindTouch SAN DIEGO, Calif., Feb 17, 2015 – MindTouch, a provider […] The post MindTouch Announces Global Reseller Agreement With SAP, Further Enabling Customer Engagement appeared first on ...
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  • Everything I Learned About Customer Success, I Learned from My Mother
  • February 18 2015
    Mom always knows best, even when it comes to business. Here is some sensible advice from my mom that companies working towards […] The post Everything I Learned About Customer Success, I Learned from My Mother appeared first on MindTouch - Driving Customer Success with Self-serv ...
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  • Why Customer Success Needs Employee Success
  • February 17 2015
    When I think of the word success, the image that comes to mind is people clapping—a thunderous round of applause from thousands […] The post Why Customer Success Needs Employee Success appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • MindTouch Product Release: February 12, 2015
  • February 12 2015
    Product Change for MindTouch 4 and MindTouch TCS deployments Previously, when you would click on a username in an area such as a […] The post MindTouch Product Release: February 12, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • How Good Help Content Can Lower Customer Effort and Boost Revenue
  • February 12 2015
    If you’re a B2B SaaS company, good help content is one of the most important things your business can provide your customer. […] The post How Good Help Content Can Lower Customer Effort and Boost Revenue appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • A Fireside Chat with the MindTouch Sales Manager On Maximizing Salesforce Sales Cloud
  • February 11 2015
    At MindTouch, we use our own software throughout the whole company, and one of the most valuable use cases is in our […] The post A Fireside Chat with the MindTouch Sales Manager On Maximizing Salesforce Sales Cloud appeared first on MindTouch - Driving Customer Success with Self-ser ...
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  • Searching for Reduced Customer Effort
  • February 10 2015
    Reducing customer effort is at the top of successful companies’ lists. In spite of all of the great content that companies produce, […] The post Searching for Reduced Customer Effort appeared first on MindTouch - Driving Customer Success with Self-service. ...
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  • MindTouch Product Release: February 5, 2015
  • February 05 2015
    Upcoming Product Change Set to Release February 12, 2015 Previously, when you would click on a username in an area such as a comment […] The post MindTouch Product Release: February 5, 2015 appeared first on MindTouch - Driving Customer Success with Self-service. ...
    read more >>

  • Why Customer Success Begins and Ends With Expert Users
  • February 04 2015
    With the holiday season come and gone, I like to reflect on just how much I love getting new things. The newer, […] The post Why Customer Success Begins and Ends With Expert Users appeared first on MindTouch - Driving Customer Success with Self-service. ...
    read more >>

Aaron Fulkerson
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