Aaron Fulkerson

Founder & CEO at MindTouch, Inc

Aaron is a multifaceted entrepreneur and technology advocate. He has held senior management positions at three technology startups and has helped to launch non-profits and businesses outside the technology industry. Aaron received his BS in Computer Science from University of North Carolina—Chapel Hill. He worked for Microsoft Advanced Strategies and Policies on distributed systems and owned and operated a successful technology consulting firm. He is a recognized expert on communities, software, and open source and is regularly asked to speak on these topics at conferences and Universities.

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Contributions
Video: Collaborative Networking: How it's Different
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An Explanation of how Collaborative Networks fit in the enterprise collaboration landscape.


Presentation: What is Web Oriented Architecture?
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A presentation delivered by the CEO of MindTouch at GlueCon discussing WOA.


Video: Aaron Fulkerson Talks About Open Source Company Leadership
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Aaron talks about Mindtouch, but has lots to say about why leadership and promotional ability are necessary for any successful open source project.


Video: MindTouch Deki Demo
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MindTouch Deki Demo


Video: Talking about Wikis with Mindtouch
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Aaron Fulkerson and Steve Bjork, co-founders of MindTouch, talk about the Wiki market and what makes their tool better than others.


Video: Demo of MindTouch
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Aaron Fulkerson, co-founder of Mindtouch, gives us a demo of what makes his wiki tool better than other wiki tools. Specifically its strengths are that it's open source and that it has a great API.


Video: The Basics of DekiWiki Hayes
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This inaugural videocast covers the basics of DekiWiki Hayes' new architecture.


MindTouch
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  • Avalara: A Dynamic Success Center Built for Engagement
  • December 02 2016
    Question: What do you get when you take your product or service’s static technical, sales, and training content and turn it all into smart content? Answer: A revenue generating machine like Avalara’s Success Center. Learn why you need to change the way you look at your product documentation (cost reducing, post-sale materials). You are sitting […] The post ...
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  • Best Practices for Choosing Technology Solutions
  • November 28 2016
    Technology consultancy giant Gartner has produced a best practices report based on their findings around selecting tools for boosting agent productivity. Enabling service agents has obvious benefits in terms of employee satisfaction and efficiency, which not only benefit organizational performance but more importantly customer satisfaction with the brand. But what Gartner found with respect to […] The post ...
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  • Smart Content: The Next Generation of Microcontent
  • November 22 2016
    Statistics abound showing that customers far prefer to self-serve than contact agents, and self-service can be facilitated with content companies already have. That said, the content needs to be communicated in a way that customers can understand. Smart content consists of enhanced, agile microcontent that is structured in a way that caters to the way […] The post ...
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  • Your Guide to Google Snippets and the Secret of MindTouch
  • November 21 2016
    If search engine optimization (SEO) is your game, then you surely have obsessed over one question: How do I get my content featured in a Google snippet? Well, we (MindTouch that is) have performed an analysis, and we have some answers. This is what you do: Not this. Not that. And no, not that either. […] The post Your Guide to Google Sn ...
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  • Why Conversational Commerce Is Transforming Business as We Know It
  • November 15 2016
    What’s behind a sea change? A wave. There’s no denying that chatbots are upon us, and quietly changing business as we know it. And they are changing business because the way we communicate has changed. We have gone from phone to email to text to chat to chatbot. Think about it. We send five times […] The post Why Con ...
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  • Chatbots Are Taking Over and We’re Not Paying Attention
  • November 09 2016
    How much do any of us really know about chatbots today? Face it: probably not much. Maybe you’ve seen the commercials or your friend has an Amazon Echo (aka Alexa) device that they ask questions to about restaurants, store hours, the weather, the meaning of life… Ok so then besides Alexa, or Siri and Cortana […] The post Chatbots ...
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  • “We Have a Real Problem. We Must Make Content Great Again”
  • November 08 2016
    This is Out of Context Politicians, a series of parody blog posts from America’s most prominent political voices on the issues that matter most to content strategists. No politics. Just politicians. Wow, thank you. Thank you so much. It’s so great of you to save me for last, because we all know the last word always wins. […] The post ...
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  • LavaCon 2016: What I learned and what you need to know, SERIOUSLY!
  • November 08 2016
    “The tribe, it’s all about the tribe!” – Jack Molisani, LavaCon Conference, Executive Director One of my favorite things about The Lavacon Conference is how it exemplifies the tribal atmosphere when it comes to inclusion, learning, and adoption. And the tribe rules apply to everyone, not just those who have been there before. LavaCon is […] The post ...
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  • “Let’s Be Clear, Every Piece of Content Needs the Chance to Make the Most of Its Ability”
  • November 04 2016
    This is Out of Context Politicians, a series of parody blog posts from America’s most prominent political voices on the issues that matter most to content strategists. No politics. Just politicians. The following is a rough draft of the President’s final planned speech before the inauguration of the next President on January 20, 2017. Hello, and thank […] The post ...
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Aaron Fulkerson
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