Aaron Fulkerson

Founder & CEO at MindTouch, Inc

Aaron is a multifaceted entrepreneur and technology advocate. He has held senior management positions at three technology startups and has helped to launch non-profits and businesses outside the technology industry. Aaron received his BS in Computer Science from University of North Carolina—Chapel Hill. He worked for Microsoft Advanced Strategies and Policies on distributed systems and owned and operated a successful technology consulting firm. He is a recognized expert on communities, software, and open source and is regularly asked to speak on these topics at conferences and Universities.

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Contributions
Video: Collaborative Networking: How it's Different
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An Explanation of how Collaborative Networks fit in the enterprise collaboration landscape.


Presentation: What is Web Oriented Architecture?
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A presentation delivered by the CEO of MindTouch at GlueCon discussing WOA.


Video: Aaron Fulkerson Talks About Open Source Company Leadership
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Aaron talks about Mindtouch, but has lots to say about why leadership and promotional ability are necessary for any successful open source project.


Video: MindTouch Deki Demo
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MindTouch Deki Demo


Video: Talking about Wikis with Mindtouch
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Aaron Fulkerson and Steve Bjork, co-founders of MindTouch, talk about the Wiki market and what makes their tool better than others.


Video: Demo of MindTouch
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Aaron Fulkerson, co-founder of Mindtouch, gives us a demo of what makes his wiki tool better than other wiki tools. Specifically its strengths are that it's open source and that it has a great API.


Video: The Basics of DekiWiki Hayes
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This inaugural videocast covers the basics of DekiWiki Hayes' new architecture.


MindTouch
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  • The Evolution of the Customer Relationship, Part II
  • February 16 2017
    In the previous installment of this series, we detailed how merchants and stores had to scale up to keep up with the demand of growing populations, and how that scale came at the expense of individualized service to the customer. The customer relationship with the purveyor of goods and services eroded, and the customer experience […] The post ...
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  • Release Notes 02-16-17
  • February 16 2017
    The post Release Notes 02-16-17 appeared first on MindTouch. ...
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  • Five Customer Experience Leaders Discuss Self-Service and Customer Engagement
  • February 14 2017
    How important is self-service? Here are five customer experience leaders sharing their thoughts on the topic. “We’ve heard it loud and clear from our customers…they value the option to self-serve.” “Customer don’t want to have to call customer support”. “Most of us, the first thing we do is go to Google…we don’t want to have […] The post ...
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  • Announcing MindTouch Touchpoint for Zendesk
  • February 09 2017
    Touchpoints, MindTouch easy-to-deploy web-based tools extending product content into external systems, now include our new Touchpoint for Zendesk. Unlike our legacy Zendesk integration, which required a developer or systems integrator to implement, in most cases, Touchpoints for Zendesk can be used by system administrators right through the MindTouch and Zendesk web interface! Here is some of the functionality […] The post ...
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  • Release Notes 02-09-2017
  • February 09 2017
    The post Release Notes 02-09-2017 appeared first on MindTouch. ...
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  • The Evolution of the Customer Relationship: Part I
  • February 08 2017
    Welcome to part one of an in-depth look into how the subscription economy came about, and what has led to the realization on the part of more and more businesses that to survive they must reclaim the customer relationship. Over time, the connection with the customer—as well as customers’ trust—has been lost. The history of […] The post ...
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  • Tacos & Tech — San Diego’s Top Companies Take Over Silicon Valley
  • February 08 2017
    Last week MindTouch participated in a huge event, hosted by San Diego Venture Group, called Tacos & Tech in Silicon Valley. There is so much talent here in San Diego that is continually being poached by companies outside the city. From LA to the Bay, or even newer tech hubs such as Austin and Denver, […] The post Ta ...
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  • Revenue-Based Metrics Can’t Buy You Customer Success
  • February 07 2017
    One of the most difficult parts of any business is quantifying success and failure. The rise of Customer Success, first in SaaS companies but quickly expanding into traditional industries, indicates a renewed focus on this problem from the point-of-view of the customer (based on the name alone, right?). Customer Success, according to Wikipedia, is the […] The post ...
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  • The Secrets of Net Negative Churn – Customer Advocacy
  • February 07 2017
    Whether you call it cloud software or SaaS, one thing is clear: the cloud has changed the way all business operates. From high-growth tech startups to legacy enterprise corporations, SaaStr’s Annual conference for SaaS experts hosts a wide spectrum of attendees united by technology, tactics, and direction. Case in point, this week Apttus teams up […] The post ...
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Aaron Fulkerson
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