Chris Hoffmann joined TripleTree in 2005 as Senior Principal and Research Director. Chris has over 19 years of experience in the technology industry as a successful operating executive, entrepreneur and analyst and has held executive positions at Gartner, GE Capital Consulting, IBM Global Services and two start ups. Most recently, Chris was president of Tier1 Research and architected the growth of that firm toward a successful acquisition in June 2005 by the 451 Group. He is leveraging this experience at TripleTree in his role as Research Director as well as assisting on M&A and financing engagements across the technology sector. Chris' research and perspectives have been quoted in numerous national business and trade publications including Wall Street Journal, the New York Times, and Investors Business Daily and he is a frequent presenter at industry events.

Chris earned a degree in marketing from University of Minnesota-Duluth and has completed advanced studies at the University of Minnesota and Michigan State University. He currently serves as a Board Member for the SIIAs Software Division and the Boy Scouts of America.

Contributions

• Video: Chris Hoffman on the SaaS and Cloud Computing Market - SIIA, June 2009
  
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• Presentation: SaaS Platforms: How SaaS Ecosystems are Evolving to Meet the Needs of Emerging SaaS Vendors - July, 2008
  SlideShow from a Webinar hosted by Chris Hoffman. SaaS ecosystems are changing as CIO’s warm to the idea of ""renting"" their application functionality and specialty software firms seek partnership opportunities that offer more than marketing support. This panel discussion included three industry executives from technology firms whose solutions roadmaps include SaaS Platforms. As key features like compliance, collaboration and administrative functions begin to categorize areas of strength for SaaS Platform vendors, this webcast helped listeners formulate a checklist of considerations for selecting SaaS partners or making SaaS investments.
• Presentation: Marketing & Demand Management - A New Hub for Managing CRM Effectiveness - September, 2007
  SlideShow from a Webinar hosted by Chris Hoffman. The range of discrete disciplines linking service-driven client feedback and marketing-oriented lead development are of growing importance to most organizations. SaaS-based ecosystems are automating the previously manual tasks that have supported these disciplines, providing users with more flexible tools and offering more useful data for CEOs to make strategic decisions. This web cast will review how both SaaS and professional services vendors are guiding marketing and demand management to the center of many CRM initiatives. Moderated by Chris Hoffmann, TripleTree. Panelists: Rob Panepinto, President - Connextions; Chris Barbin, CEO - Appirio; and Will Schnabel, CEO - Vtrenz.
• Presentation: Performance Management 2.0 - Beyond Growth and Market Share - August, 2007
  SlideShow from a Webinar hosted by Chris Hoffman. Traditional benchmarks for sales and marketing success don't tell a complete story. Establishing a holistic view of sales and marketing processes and automating synergistic tasks around team performance can help guide a sales and marketing strategy. Software as a Service (SaaS) firms are working alongside boutique professional services organizations to track new benchmarks and optimize new processes. Guest speakers included Chris Cabrera, Founder, President and CEO -Xactly, Naras Eechambadi, PhD., CEO - Quaero, and Tony Jaros, Vice President, Research - Sirius Decisions.