Cloudbook: The Cloud Computing Resource Community

Cloudbook Journal
Vol 3 Issue 2
Cloud Computing Story
How to Do Cloud Marketing in a Recession
by Tanmay Deshpande
In today’s situation where the world is already suffering from a big economic crisis, most companies want do reduce their expenses; they are doing so on IT and IT-related tasks. But at the same time, it is required to get those ....
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An Introduction to GenieDB
GenieDB
GenieDB Founder Jack Kreindler provides an introduction to his company.

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What is Cloud Computing
2013 in review: 'Cloud' is now normal. And so the real work begins!
By: Larry Freeman
Cloud has proven to be a sticky marketing term, even (especially?) among non-technical consumers. In 2013, the average consumer began to understand just what the cloud was all about: an immense repository of data and services that are broadly accessible.
Code To The Cloud: Microsoft Announces Coding Contest For ISVs And Tech Start-Ups
By: BizTech2
Microsoft India, today, launched a contest for independent software vendors (ISVs) and technology start- ups that is expected to result in the creation of over 100 applications (apps) and solutions for businesses and governments in six months. The contest is supported by a panel of organisations including National Informatics Centre (NIC) of the Government of India, NASSCOM, TiE, Nokia, Nokia App Campus, Intel and BarrierBreak.
How is cloud computing enhancing our ability to work anywhere?
By: Adam Davidi
What are the barriers to workplace mobility?: I think the concept of moving to a 'mobile' way of working can frighten organisations that are currently very fixed and immobile. Most often, mobility in the first instance means the ability of employees to be mobile within their office, and to use a far wider variety of spaces in the office. This then sets up the technological and cultural ability to allow employees to work from anywhere – be that at home, on a train, in a coffee shop and so on.
The Future of Cloud Hosting: Five Predictions
By: Ben Uretsky
The rapid growth of cloud computing follows a logical trajectory that began with the dot-com boom in the '90s. With more small businesses needing server capacity to manage the outbreak of websites, it created a market for shared hosting to meet consumer need at a much lower cost. But shared hosting has limited configuration capabilities, and user access to the operating system is constrained -- hence the rise of cloud computing.
Article: Server virtualization nested and tiered hypervisors
By: Greg Schulz - Sr. Advisor, Author and Consultant at The Server and StorageIO Group (StorageIO)
Tiered hypervisors can be as simple as different technologies such as VMware vSphere/ESXi, Microsoft Hyper-V, KVM or Xen in your environment on different PM.
Article: Data Migration to the Cloud: Database Versus database
By: Margaret Walker - Marketing Specialist at CohesiveFT
Patrick Kerpan - President & CTO at Cohesive Flexible Technologies, LLC
So what is the difference between a Database and a database?
Article: July 2014 Server and StorageIO Update newsletter
By: Greg Schulz - Sr. Advisor, Author and Consultant at The Server and StorageIO Group (StorageIO)
Following up from our June 2014 Newsletter that included coverage of NetApp and Avago selling its newly acquired (via LSI acquisition) flash storage division to Seagate, along with other activity, here are some current industry activities. There is much more covering cloud, virtual, server, storage I/O, data protection and software defined.
Article: AppZero Launches Partner Promotion to Jumpstart Migration to Windows Server 2012 or Any Cloud
By: Greg O'Connor - CEO at AppZero
With less than one year to WS 2003 end of support, Microsoft-recommended solution for enterprise application Jumpstart Migration now available Andover, Mass., July 22, 2014 -- With less than one year to go until the end of support for Microsoft Windows Server 2003, AppZero has launched a promotional offer aimed at helping customers cost effectively migrate their applications to newer operating systems such as Windows 2012 and Azure, using the Microsoft-recommended AppZero for "up-level" OS migration -- or provision them to any cloud instantly. The AppZero Jumpstart Migration Offer, available through AppZero Silver, Gold and Premier Partners, will run from July 14, 2014 to Oct. 14, 2014. It provides five server licenses for $1,500 with the ability to migrate an unlimited number of appl....
Mark Levitt
Mark Levitt

Analyst/Director Business Cloud Strategies
Strategy Analytics
Toby Redshaw
Toby Redshaw

Former CIO
American Express
Gerry Grealish
Gerry Grealish

Vice President, Marketing & Products
PerspecSys
David Beaumont
David Beaumont

Staff Software Engineer
IBM