Cloudbook: The Cloud Computing Resource Community

Cloudbook Journal
Vol 3 Issue 2
Cloud Computing Story
How to Do Cloud Marketing in a Recession
by Tanmay Deshpande
In today’s situation where the world is already suffering from a big economic crisis, most companies want do reduce their expenses; they are doing so on IT and IT-related tasks. But at the same time, it is required to get those ....
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Game Changing Performance Testing of Web Based Applications
SOASTA CEO and Founder Tom Lounibos discusses how SOASTA leverages cloud computing to change the game in performance testing of web based applications

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What is Cloud Computing
2013 in review: 'Cloud' is now normal. And so the real work begins!
By: Larry Freeman
Cloud has proven to be a sticky marketing term, even (especially?) among non-technical consumers. In 2013, the average consumer began to understand just what the cloud was all about: an immense repository of data and services that are broadly accessible.
Code To The Cloud: Microsoft Announces Coding Contest For ISVs And Tech Start-Ups
By: BizTech2
Microsoft India, today, launched a contest for independent software vendors (ISVs) and technology start- ups that is expected to result in the creation of over 100 applications (apps) and solutions for businesses and governments in six months. The contest is supported by a panel of organisations including National Informatics Centre (NIC) of the Government of India, NASSCOM, TiE, Nokia, Nokia App Campus, Intel and BarrierBreak.
How is cloud computing enhancing our ability to work anywhere?
By: Adam Davidi
What are the barriers to workplace mobility?: I think the concept of moving to a 'mobile' way of working can frighten organisations that are currently very fixed and immobile. Most often, mobility in the first instance means the ability of employees to be mobile within their office, and to use a far wider variety of spaces in the office. This then sets up the technological and cultural ability to allow employees to work from anywhere – be that at home, on a train, in a coffee shop and so on.
The Future of Cloud Hosting: Five Predictions
By: Ben Uretsky
The rapid growth of cloud computing follows a logical trajectory that began with the dot-com boom in the '90s. With more small businesses needing server capacity to manage the outbreak of websites, it created a market for shared hosting to meet consumer need at a much lower cost. But shared hosting has limited configuration capabilities, and user access to the operating system is constrained -- hence the rise of cloud computing.
Article: Server virtualization nested and tiered hypervisors
By: Greg Schulz - Sr. Advisor, Author and Consultant at The Server and StorageIO Group (StorageIO)
Tiered hypervisors can be as simple as different technologies such as VMware vSphere/ESXi, Microsoft Hyper-V, KVM or Xen in your environment on different PM.
Article: Data Protection Diaries: March 31 World Backup Day is Restore Data Test Time
By: Greg Schulz - Sr. Advisor, Author and Consultant at The Server and StorageIO Group (StorageIO)
World backup day is time to test restore and data protection of data and other digital assets including photos images and documents. Data Protection Diaries is series of posts (www.dataprotecitondiaries.com) about trends, strategies, tools and best practices spanning applications, archiving, backup/restore, business continuance (BC), business resiliency (BR), cloud, data footprint reduction(DFR), security, servers, storage and virtualization among other related topic themes.
Article: Google brings cloud to the new elasticity levels with sustained usage discounts
By: Marcin Okraszewski - Founder at Cloudorado
Google announced their new Compute Engine pricing. While virtually everybody is focusing on significant price reductions, more important is their new model of sustained use discounts. Seems innocent but this might be complete game changer in the market.
Article: March 2014 StorageIO Newsletter : Cisco Cloud, VMware VSAN and More
By: Greg Schulz - Sr. Advisor, Author and Consultant at The Server and StorageIO Group (StorageIO)
Some recent industry activity has included Cisco announcing its Cloud intentions (e.g. more than simply selling servers and networking hardware). Another industry activity involving servers storage I/O networking hardware software and virtualization (aka software defined) was the general announcement (GA) by VMware of Virtual SAN (VSAN).
Mark Levitt
Mark Levitt

Analyst/Director Business Cloud Strategies
Strategy Analytics
Toby Redshaw
Toby Redshaw

Former CIO
American Express
Gerry Grealish
Gerry Grealish

Vice President, Marketing & Products
PerspecSys
David Beaumont
David Beaumont

Staff Software Engineer
IBM